Yoichi Hori

Yoichi Hori is the chairman and chief executive officer of Subaru of America, overseeing all business operations in the United States.

Early life and education

Hori grew up enjoying working with automobiles.[1] He had experience as a mechanic and an auto racer.[1] He attended Gunma University. Before working at Subaru, he worked at Fujitsu as Executive Vice President.[2]

Career

Hori has worked for Subaru since 1996, holding various roles in the U.S. and Japan, including roles in product and corporate planning.[3] Before becoming CEO, he was deputy general manager for engineering and the general manager of the CTO Strategy Office for Subaru, focusing on their electrification strategy.[4][5] He was appointed as CEO in May 2025 with some feeling his promotion is "a strategic reboot [for Subaru] to compete in the EV era"[1][6]

References

  1. ^ a b c "Yoichi Hori". Subaru US Media Center. Retrieved 2025-07-13.
  2. ^ "Yoichi Hori - FUJHY". Wall Street Journal. Retrieved 2025-07-13.
  3. ^ "SUBARU ANNOUNCES EXECUTIVE LEADERSHIP TEAM APPOINTMENTS". Yahoo Finance. 2025-05-19. Retrieved 2025-07-13.
  4. ^ World, Automotive (2025-05-19). "Subaru announces executive leadership team appointments". Automotive World. Retrieved 2025-07-13.
  5. ^ Tragianis, Nick (January 9, 2015). "Six-cylinder engines becoming outmoded in auto industry". The Leader-Post. Retrieved 13 July 2025.
  6. ^ Fox, Albert (2025-05-19). "Subaru's Leadership Shift Under Yoichi Hori: A Strategic Reboot for EV Supremacy?". Ainvest. Retrieved 2025-07-13.
This article is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.