Yanboh and Marboh Weather Forecast

Yanboh and Marboh Weather Forecast (ヤン坊マー坊天気予報) was a Japanese weather insert sponsored by Yanmar and broadcast from June 1, 1959 to March 31, 2014 on local affiliates of the Japanese networks, mostly during the evening news.

There was also a companion weather website with data provided by Weathernews Inc., but it was discontinued on June 30, 2013, before the TV bulletin ended.[1][2]

History and overview

The program was first broadcast on June 1, 1959 (Weather Day) and introduced the company's mascots Yanboh and Marboh.[3] The characters were created by animator Yasuo Nakamura.[4]

In 1969, coverage of the bulletin increased to all prefectures.[3]

After a string of stations ceased carrying the bulletin in 2013, the thirteen stations who still carried it announced that the Yanmar-sponsored weather forecast was set to be withdrawn on March 31, 2014, after nearly 55 years on air.[5][6][7] Yanmar announced that its discontinuation was due to "changes in the media environment" that affected the quality of weather forecasting, causing its end.[8][9]

References

  1. ^ "Website at the time of closing". ヤン坊マー坊天気予報 (in Japanese). Archived from the original on June 22, 2013.
  2. ^ "Mobile website". ヤン坊マー坊天気予報ケータイ版 (in Japanese). Archived from the original on August 8, 2009.
  3. ^ a b "ヤンマー100年史 資料・年表 12.「ヤン坊マー坊天気予報」の変遷" (PDF) (in Japanese). Yanmar. Retrieved 2018-01-26.
  4. ^ "ヤンマー「ヤンマー広場・中邨先生のプロフィール" (in Japanese). Archived from the original on 2009-06-14. Retrieved 2009-06-02.
  5. ^ 『ヤン坊マー坊天気予報』3月31日をもって約半世紀の歴史に幕 おたくま経済新聞 2014年3月27日閲覧
  6. ^ "「ヤン坊マー坊天気予報」終了へ…55年間放送". Yomiuri Shimbun. 2014-03-27. Retrieved 2014-03-28.
  7. ^ "ヤン坊マー坊天気予報が終了". SankeiBiz. 2014-03-27. Retrieved 2014-03-28.
  8. ^ "「ヤン坊・マー坊天気予報」放送終了の理由が判明". okmusic UP's. 2014-03-28. Retrieved 2014-03-28.
  9. ^ ヤン坊マー坊の天気予報、ヤンマーが今月末で終了へ 産経新聞 2014年3月27日