Wantitall.co.za

WantItAll.co.za is a South African online retailer, based in Johannesburg.

Founded in 2006, the company received venture capital and investment from entrepreneurs David Frankel (entrepreneur) and Ronnie Apteker.[1]

WantItAll is the third-largest web store in South Africa in terms of sales, and the second-largest in terms of visitors, as per Alexa Internet rankings, with 200,000 customers and over 150,000 products shipped from the US to South Africa.

International expansion

With the backing of angel investors, WantItAll.co.za has expanded into the Brazilian market[2] with CompreUS.com, which translates to "Buy US" in Portuguese.

South African expansion

In April 2013, Wantitall invested in online design retailer Citymob.co.za,[3] allowing Citymob to upscale and increase its product offering, as it will have a better distribution system. Subsequent to the investment, citymob was rebranded to superbalist.com

In November 2014 Wantitall launched an outsourced warehouse and logistics business parcelninja.co.za, which attracted R20M investment from C5 Holdings in the United Kingdom. [4]

Walmart connection

WantItAll.co.za was tasked with operating and managing the online store of South Africa's largest cash and carry (sales) distributor Makro, called Makroshop.co.za. Makro South Africa is a subsidiary of major retail group Massmart, which itself wholly owned by US retailer, Walmart.[5]

In 2014, Walmart partnered with wantitall.co.za to develop makro.co.za

Amazon

WantItAll formed a strategic partnership with Amazon.com to stock their entire product catalogue, partly because Amazon "blacklisted" the South African Post Office for deliveries.[6]

References

  1. ^ Guest, Kimberly (8 May 2008). "Apteker backs Wantitall". Moneyweb.co.za.
  2. ^ Gauteng Business News (2 October 2009). "Online Shopping Goes South American". GBN.co.za. {{cite web}}: |author= has generic name (help)
  3. ^ ITWeb (2 April 2013). "Wantitall buys into Citymob". itweb.co.za.
  4. ^ MyBroadband (2 February 2014). "Parcelninja attracts R20 million investment". mybroadband.co.za.
  5. ^ Walmart Investor Relations (27 September 2010). "Walmart announces intent to acquire South Africa-based Massmart". Walmartstores.com.
  6. ^ Naidu, Rivonia (23 June 2008). "Post Office Blacklisting Confirmed". Independent Online. South Africa.
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