Vince Frost

Vince Frost (born November 1964 in Brighton, England) is a British executive, graphic designer, and author.[1][2] He is the founder,[3] CEO and executive creative director of international design studio Frost Collective (stylized as Frost*collective).[4][5]

Early life

Vince Frost was born in Brighton and raised in Vancouver[6] after moving to Canada with his family at the age of 2.[5] He returned to the United Kingdom as a teenager and completed his design education at West Sussex College of Design.[7][8]

Professional career

In 1989 Frost got a job at the London office of the design firm Pentagram, before becoming their youngest associate, just a few years later, at the age of 27.[7][8][5] In 1994 he formed his own design consultancy, Frost Design[9] where he created work for clients such as The Independent and Nike.[5]

Frost relocated to Sydney in 2003,[10] and has since been running an international design studio of 40 people Frost Collective.[4] He re-opened the London branch of Frost Collective in 2023[5] and moved back to London in 2025.[2]

In 2006 Vince held a retrospective exhibition, Frost Bite, at Sydney Opera House.[6][11] The exhibit was accompanied by a 500-page book of Frost's work titled Frost* (sorry trees) published by Thames & Hudson.[12][13][14]

In November 2014 Frost released his second publication, a self-help book titled Design Your Life,[15][16] published by Penguin.[12] The book featured 15 principles for personal improvement.[17] He started the Design Your Life podcast, a long-running podcast inspired by the book, in 2018. It aims to teach listeners to use design thinking to improve their lives[18] and features conversations with over 150 guest creatives.

Awards and recognition

Frost is a member of AGI[1] and an honorary member of ISTD. He is an executive committee member of Design and Art Direction (D&AD).[19] He has won awards from the New York Society of Publication Designers, D&AD, the Art Directors Club of New York and Tokyo, among others.[19] In 2024 Frost received the Australian Design Prize in recognition for his significant impact in Australian design over the course of his career.[20][5]

References

  1. ^ a b "Vince Frost – Alliance Graphique Internationale (AGI) – 512 creative professionals from 46 countries". Alliance Graphique Internationale (AGI). Retrieved 2025-08-16.
  2. ^ a b Dowdy, Clare (2025-03-05). ""London has transformed" – Vince Frost on his UK return". Design Week. Retrieved 2025-08-16.
  3. ^ "Vince Frost Says True Innovation Lies In One Doing This One Thing". GQ Australia. 2017-08-18.{{cite web}}: CS1 maint: url-status (link)
  4. ^ a b "One word that can help you grow your business". Business Research and Insights. Retrieved 2025-08-16.
  5. ^ a b c d e f Bennett, Sam (2025-07-21). "Vince Frost: 'When everything is digital, print is premium'". Australian Financial Review. Retrieved 2025-08-16.
  6. ^ a b Jinman, Richard (2006-01-07). "Strong, silent type". The Sydney Morning Herald. Retrieved 2025-08-16.
  7. ^ a b Henderson, Jan (2024-06-19). "Vince Frost - Luminary | IndesignLive". Indesign Live: Interior Design and Architecture. Retrieved 2025-08-16.
  8. ^ a b McLaughlin, Aimée (2023-01-16). "Vince Frost's lessons on running a design business". Creative Review. Retrieved 2025-08-16.
  9. ^ "A Day in the Life: Vince Frost". ArchitectureAU. Archived from the original on 2020-08-04. Retrieved 2025-08-16.
  10. ^ "Frost Design closes doors of London office". Design Week. 2005-09-08. Retrieved 2025-08-16.
  11. ^ "Frost*bite: Graphic Ideas by Vince Frost". Australian Design Centre. 2006-01-07. Retrieved 2025-08-16.{{cite web}}: CS1 maint: url-status (link)
  12. ^ a b Green, Ricki (2014-01-14). "Designer Vince Frost inks book deal with Penguin - lifestyle title to be published in late 2014". Campaign Brief. Retrieved 2025-08-16.
  13. ^ Lynchy (2012-05-31). "Australia's Vince Frost creates a custom cover for Wallpaper* magazine's August 'Handmade' issue". Campaign Brief. Retrieved 2025-08-16.
  14. ^ "Frost* (sorry trees), Thames & Hudson, 2006 - Design Reviewed". Retrieved 2025-08-16.
  15. ^ Delprat, Anna (2015-03-09). "Vince Frost's 10 favourite things". Vogue Australia.{{cite web}}: CS1 maint: url-status (link)
  16. ^ Roper, Peter (2015-06-01). "Vince Frost on how design principles apply to life and productivity". Marketing Mag. Retrieved 2025-08-16.
  17. ^ "Design Your Life: International Creative Luminary Launches Lifestyle Book Via Penguin". www.dexigner.com. 2014-09-18. Retrieved 2025-08-16.
  18. ^ "40 best creative podcasts to liven up your day". Creative Boom. 2020-06-01. Retrieved 2025-08-16.
  19. ^ a b C. Fiell, P. Fiell (2002). Graphic Design for the 21st Century: 100 of the World's Best Graphic Designers, p. 224-226. Taschen, London. ISBN 3822816051.
  20. ^ "Vince Frost – 2024 Australian Design Prize". Good Design. 2024-09-22. Retrieved 2025-03-05.
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