Viamedia, Inc.

Viamedia
Company typeCorporation
IndustryAdvertising technology, Digital advertising, Television advertising[1]
Founded2001
Founder
  • Jeff Carter
  • Todd Donnelly
Headquarters
Area served
Worldwide
Key people
  • David Solomon, Chief Executive Officer[2]
  • Evan Rutchik, President & Chief Strategy Officer[3]
  • Becky Jones, Chief Marketing & People Officer[4]
  • Rick Tarvin, Chief Revenue Officer[5]
  • Joel Hall, Chief Product Officer[6]
ProductsAdvertising
Number of employees
150+ (2025)
WebsiteViamediaTV.com

Viamedia is a cable television and digital advertising company headquartered in Lexington, Kentucky. Viamedia provides advertising sales management for cable TV operators, MVPD's, telcos, OTT/streaming and video providers across the United States.

As of 2016, the company had more than 12,000 active and prospective advertisers nationwide.[7]

Viamedia sells cross media advertising on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities.[8] The company manages the sales, operational and technical functions for 60 cable companies across 71 designated market areas (DMAs) in over 30 states. Viamedia has more than 300 employees nationwide.[7]

History

Viamedia was founded in 2001 by Jeff Carter and Todd Donnelly.[9] In January 2011, Viamedia announced that it had partnered with Lake Capital, a private equity firm headquartered in Chicago, Illinois.[10] In December 2020, the company promoted former Chief Revenue Officer, David Solomon, to president and CEO.[11]

Placemedia

Placemedia is an automated system for planning and purchasing television advertisements.[12][13]

The company currently represents more than 30 billion impressions monthly in nearly 100 million households across 210 DMAs.[8]

In 2018, Altice USA purchased Placemedia from Viamedia.[14]

Placemedia's platform connects agencies and advertisers with television advertising inventory from Placemedia's partners, multichannel video programming distributors (MVPDs) and cable TV networks.[15] Using its application program interface (API), Placemedia's advertising platform has been integrated into demand side platform (DSP) partners’ preexisting systems.[16]

Services

Viamedia provides advertising solutions for more than 12,000 local, regional and national advertisers, including inserting advertising onto cable networks such as ESPN, TNT, FOX News, Lifetime, HGTV, A&E, Hallmark Channel and others. In addition, the company has a relationship with National Cable Communications, the national TV advertising sales, marketing and technology company owned in partnership by Comcast, Charter Communications, and Cox Communications.[17]

References

  1. ^ "Viamedia Acquires Digital Ad Company Localfactor". TVTechnology. 2024-10-04. Retrieved 2025-08-07.
  2. ^ "Viamedia Unveils Restructured Executive Leadership Team". TVNewsCheck. 2025-05-15. Retrieved 2025-08-07.
  3. ^ "Viamedia Unveils Restructured Executive Leadership Team". TVNewsCheck. 2025-05-15. Retrieved 2025-08-07.
  4. ^ "Viamedia Unveils Restructured Executive Leadership Team". TVNewsCheck. 2025-05-15. Retrieved 2025-08-07.
  5. ^ "Viamedia Unveils Restructured Executive Leadership Team". TVNewsCheck. 2025-05-15. Retrieved 2025-08-07.
  6. ^ "Viamedia Unveils Restructured Executive Leadership Team". TVNewsCheck. 2025-05-15. Retrieved 2025-08-07.
  7. ^ a b "Becky Jones". Cablefax. Retrieved 9 August 2016.
  8. ^ a b Swedlow, Tracy. "Viamedia-placemedia". TV of Tomorrow. Retrieved 9 August 2016.
  9. ^ "Nexttv | Programming| Business | Multichannel Broadcasting + Cable | www.nexttv.com". NextTV. Retrieved 2023-01-17.
  10. ^ "Viamedia and Lake Capital Partner to Grow Local Advertising Services Provider | Reuters". Reuters. 2013-09-21. Archived from the original on 2013-09-21. Retrieved 2023-01-17.
  11. ^ "Viamedia Gets New CEO, Promoting David Solomon". www.mediapost.com. Retrieved 2021-04-01.
  12. ^ Ellis, Leslie. "INTX 2016: Lots Going On in Advanced Advertising, But Still Fragmented". Multichannel News. Retrieved 17 August 2016.
  13. ^ Minichini, Steve. "MBPT Spotlight: What Does Programmatic Mean for TV: A Snapshot of Options". Broadcasting & Cable. Retrieved 17 August 2016.
  14. ^ Farrell, Mike. "Altice USA Unveils 'a4' Advanced Ad and Data Business". Multichannel. Retrieved 23 May 2019.
  15. ^ Loechner, Tyler. "Placemedia Rolls Out 'Programmatic Upfront' For TV". MediaPost. Retrieved 17 August 2016.
  16. ^ Loechner, Tyler. "TubeMogul Plugs Into Placemedia's Programmatic TV Platform". MediaPost. Retrieved 17 August 2016.
  17. ^ Farrell, Mike. "Comcast, Charter, Cox Form New Advanced Ad Group". Multichannel. Retrieved 23 May 2019.
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