Thrifty Ice Cream

Thrifty Ice Cream

Thrifty Drug Store at Sunset & Fairfax, Los Angeles, c. 1939 (California Historical Society via USC Libraries)
Company type	Private
Industry	Ice cream manufacturing and distribution
Founded	1940 (1940) in Hollywood, California
Founders	Harry and Robert Borun
Headquarters	El Monte, California , US
Areas served	United States and Mexico
Key people	Hilton Schlosberg and Rodney Sacks
Products	Ice Cream
Owner	Hilrod Holdings
Website	thriftyicecream.com

Thrifty Ice Cream is an American company that manufactures ice cream, frozen yogurt, and sherbert. The company has been owned by Hilrod Holdings since 2025 and was original created in 1940 to produce a loss leader that was used to attract and encourage customers to linger inside a chain of Thrifty Drug Stores pharmacies throughout Southern California during the mid-twentieth century and purchase more drugstore goods.

The company primarily distributes its ice cream in 56 oz. cartons through a number of West Coast American supermarkets such as Ralphs, Vons, Safeway, and Albertson. It also has distributes its products to be eaten at a number of independent scoop shops on the American Southwest and in Mexico and previously through west coast Rite Aid pharmacies from 1996 until the Rite Aid's second bankruptcy and closure in 2025.

In August 2025, Hilrod announced plans of increasing distribution and the number of flavors offered.^[1]

The Thrifty name and logo live on through Thrifty Ice Cream,^[2] sold in West Coast Rite Aid locations, at various ice cream shops in the southwestern United States^[3] and more than 200 in Mexico,^[4] and in some California supermarkets.^[5] Rite Aid preserved the Thrifty Ice Cream brand because it won numerous awards in its history,^[6][7] and remained well known for its affordable prices, quirky flavors, and iconic cylinder-shaped scoops.^[8][3] Popular Thrifty flavors include longtime hits Chocolate Malted Krunch, Butter Pecan, Medieval Madness, Mint 'N Chip, and Rocky Road, as well as more recent introductions such as Circus Animal Cookies, made with real Mother's Cookies.^[6][9]

Thrifty Ice Cream counters located within Rite Aid stores had sold hand-scooped ice cream in single-, double- or triple-scoop servings on sugar, cake, or waffle cones. The ice cream was also sold pre-packaged in 1.75-quart (56 oz) "sqrounder" cartons ("kind of square, kind of round")^[9] and 1-pint cartons. Thrifty traditionally sold packaged ice cream by the half gallon in simple, waxed-paper boxes formed by folding interlocking flaps; these distinctive brick-like boxes were phased out in early 2008.^[9][10]

Like most early-twentieth-century drug stores featuring an in-store grill and soda fountain, Thrifty initially purchased ice cream from local suppliers. However, as Thrifty constantly opened new stores and expanded rapidly throughout Los Angeles, it became increasingly difficult to secure a steady supply of high-quality ice cream at a low price. To meet the demand created by their new stores, the Boruns decided in 1940 to produce their own ice cream by purchasing Borden Ice Cream Company's existing Hollywood factory for $250,000 (~$4.26 million in 2023).^[11][12]

Thrifty replaced the Hollywood plant in 1976 with a larger, 20,000-square-foot facility located on 3 acres in El Monte, California. Intended to supply the then-existing 450 Thrifty stores as well as outside purveyors, the new facility was initially capable of producing 16 million gallons of ice cream annually.^[12][13][14] In 2010, the plant produced ice cream for 599 Rite Aid stores across California, as well as wholesale customers such as Farrell's Ice Cream Parlour and Costco, which accounted for 40% of sales. The reborn Farrell's franchise tested a hundred brands before reselecting Thrifty as its supplier and winning the Orange County Register's 2010 Best Ice Cream contest.^[13] Thrifty makes its ice cream using a flash-freeze technique in the manufacturing process to minimize the size of ice crystals.^[10][15] The final product is frozen at −60 degrees for at least a day before leaving the factory.^[9]

Thrifty ice cream has won numerous gold medals at the Los Angeles County Fair and California State Fair since 1948. Reporting on Thrifty's thirteenth consecutive gold at both fairs in 1961, the Torrance Herald explained that ice cream at these "two widely acclaimed competitions" is judged on flavor, body, texture, sanitation, color, and packaging.^[16] Thrifty has won gold medals at the L.A. County Fair every year since 1952.^{[12][17][18][19][20]} In 1988, Thrifty ice cream received a total of 24 gold medals at the L.A. County Fair, more than any other competitor.^[12][21]

Many recipes have remained unchanged for over 50 years, and real pieces of fruit and cookie are used along with Real California Milk.^[6][13] Thrifty ice cream contains 10.25% butterfat, compared to 12–16% butterfat in premium rivals costing twice as much.^[13] As recently as 1974,^[22] a single scoop could be purchased for just a nickel.^[23] The price increased to $0.10 by 1976,^[24] to $0.15 by 1981,^[25] to $0.35 by 1991,^[26] to $1.29 by 2010,^[13] to $1.69 by 2011,^[27] to $1.79 by 2013,^[28] to $1.99 by 2018,^[29] and to $2.49 by 2023.^[30]

For many decades, Thrifty Drug Stores was using the extremely low price that it was charging customers for a single scoop of ice cream that was usually eaten inside the store as a loss leader to entice those customers to bring their entire families into the store on a regular basis to eat ice cream that was sold at or below cost while those same customers browse the aisle (while eating) and usually find other items to purchase before leaving the store.^[23]

Unlike other ice cream shops, the Thrifty Drug Stores (and later Rite Aid) scoop shops had always used an iconic ice cream scoop that produced flat-top cylindrical scoops (see above photograph). The scoops were not sold to the general public until 2019.^[31] A writer for Food & Wine wrote that the unique scoop "is the last ice cream scoop you'll ever buy."^[32]

Thrifty achieved Kosher certification for its ice cream products in 1994.^[33]

In late 1999, Thrifty Drug Stores and its parent company Thrifty PayLess were sold to Rite Aid for $1.3 Billion.^[34][35] Rite Aid kept the ice cream scoop shops in existing stores on the West Coast but did not expand the Thrifty brand to the rest of the Rite Aid chain with the exception of a limited variety of prepackaged 56 oz. containers. Rite Aid incurred heavy debt and became a takeover target during the mid-2010s.

In October 2015, Walgreens announced that it would acquire Rite Aid, but said that it had not yet made a decision whether it would continue to carry any product line that was sold by Rite Aid that was not being distributed by Walgreens. Thrifty Ice Cream customers were concerned that Walgreens would discontinue carrying their beloved ice cream.^[36][37]

After the Walgreens deal was not approved by regulators, it was announced in February 2018 that Albertsons and Rite Aid would merge.^[38]

In May 2018, Albertsons announced that it had plans to sell the Thrifty branded ice cream at its groceries stores (such as Vons and Safeway), but the announcement left many questions unanswered, such as whether it would retain the in-store scoop shops, the El Monte manufacturing facility, and the ice cream recipes.^[29] Some Thrifty Ice cream customers were concerned that Albertsons may sell the plant and that the "new" Thrifty Ice Cream would be identical to the Lucerne and Signature Select store brands but packaged in a different box.^[39] In August 2018, Rite Aid announced that it had called off the merger with Albertsons and would remain independent for the moment.^[40]

In May 2019, Rite Aid announced that it had expanded the distribution of prepackaged 48-ounce containers of Thrifty branded ice cream in up to eight out of 23 available flavors to Rite Aid stores in Idaho, Oregon and Washington.^[41] At the time of the announcement, there were no plans to sell ice cream by the scoop at those new stores outside of California. Two months later, Rite Aid announced that they plan to expand the distribution of Thrifty Ice Cream in 48-ounce pre-packaged containers to select Rite Aid stores in Delaware, Maryland, New Jersey, New York and Pennsylvania on a trial basis starting in July.^[42]

The October 2023 Rite-Aid Chapter 11 bankruptcy filing resulted in the closure of 31 Rite Aid locations in California that had Thrifty Ice Cream scoop counters.^[43] After filing for bankruptcy a second time in May 2025, Rite Aid announced plans to close all of their stores with scoop shops within their former Thrifty Drug Stores territory while auctioning off the Thrifty Ice Cream El Monte factory, the Thrifty brand, plus related intellectual property in an June 20 auction.^[44][45] Hilrod Holdings, the owners of Monster Energy, was named the successful bidder for Thrifty and KPH Healthcare Services, and the transaction was approved by a New Jersey bankruptcy judge on July 1.^[46]

Since 1995, Bon Suisse, a Poway, California–based company, has held an exclusive license to use the Thrifty brand name and sells 800,000 gallons of Thrifty ice cream in the Southwest US, Mexico, Latin America, and the Middle East.^[47] In May 2018, Bon Suisse bought close to 800,000 gallons of Thrifty ice cream a year for redistribution through restaurants, hotels, ice cream dipping stations, grocery stores and a few prisons located in California, Arizona, Nevada and Mexico.^[29]

Thrifty Ice cream teamed up with Chuck E. Cheese to launch a cross-promotional Birthday Cake ice cream flavor in the fall of 2024 that was sold exclusively at 350 Rite Aid retail pharmacies in California and 34 Chuck E. Cheese fun centers in Southern California. Each container included 500 free e-tickets that were redeemable at participating Chuck E. Cheese fun centers.^[48]

In August, Hilrod announced plans to revive Thrifty Ice Cream by updating packaging, adding new flavors, and adding wider distribution.^[5]

In May 2014, Helados Thrifty, the licensed purveyor in Mexico, had 184 locations^[49] in the northern and central Mexican states of Baja California, Baja California Sur, Sonora, Sinaloa, Jalisco, Colima, Nayarit, and the State of Mexico.^[50] There are plans to expand throughout Mexico via the sale of additional franchises. All Thrifty ice cream sold in Mexico is produced by the El Monte, California, plant.

At the 1949 Los Angeles County Fair, Thrifty was awarded a gold medal for its catering chocolate ice cream.^[51]

At the 2024 Los Angeles International Dairy Competition, Thrifty's Chocolate Chip Ice Cream was awarded a gold medal in the Cow Milk Frozen Dairy Desert category.^[52]

• Official website
• Helados Thrifty en México
• Thrifty Ice Cream factory video