The Capital Hotels & Apartments
| Company type | Private |
|---|---|
| Industry | Hospitality |
| Founded | 2008 |
| Founder | Marc Wachsberger |
| Headquarters | Sandton , South Africa |
Number of locations | 12 |
Area served | South Africa |
Key people | Marc Wachsberger (CEO) |
| Products | Hotels, serviced apartments |
| Website | thecapital.co.za |
The Capital Hotels, Apartments, and Resorts. (also known as The Capital Hotel Group) is a South African hotel chain offering serviced apartments and hotel accommodation. The company was founded in 2008 by Marc Wachsberger[1] and is headquartered in Sandton, Johannesburg. It operates 12 properties across major South African cities including Johannesburg, Cape Town, Pretoria, Durban, and Mbombela.[2]
History
Marc Wachsberger established The Capital during the 2008 financial crisis. The group began by converting residential apartments into serviced hotel-style accommodation, aiming to reduce overheads and offer lower rates than traditional hotels.[2]
By 2018, The Capital opened its flagship R500 million hotel, The Capital On The Park, in Sandton.[3] During the COVID-19 pandemic, the group adapted its business model by offering long-stay apartments for isolation and remote working, and created recovery hotels for COVID-19 patients.[4]
In 2021, the group acquired the Fairmont Zimbali Resort[5] (later rebranded as The Capital Zimbali), and reopened Cape Town's 15 on Orange Hotel[6] under its brand.[7]
Business model
The Capital's hotel rooms are designed to be similar to apartments to attract more long-term guests who may still not want to rent an apartment.[8] Each property includes a mix of traditional hotel rooms and fully serviced apartments.[9] Amenities typically include room service, housekeeping, kitchenettes, meeting spaces, gyms, and pools. This hybrid approach[9] is designed to cater to both business and leisure travelers, particularly those on long-term stays.[10]
Properties
- Johannesburg: The Capital Empire, The Capital On The Park, The Capital Melrose, The Capital Rosebank, The SEVEN Villa Hotel and Spa
- Pretoria: The Capital Menlyn Maine, The Capital Trilogy
- Cape Town: The Capital 15 on Orange, The Capital Mirage
- Durban: The Capital Pearls (Umhlanga), The Capital Zimbali (Ballito)
- Mbombela: The Capital Mbombela
References
- ^ Larkin, Philippa (2019-08-18). "Meet the businessman disrupting the local hotel industry". IOL. Retrieved 2025-08-11.
- ^ a b Oxford, Tamsin (24 April 2019). "Capital Hotels". Mail & Guardian. Archived from the original on 27 March 2025. Retrieved 23 July 2025.
- ^ "The Capital opens new hotel in Sandton". Business Day. 29 June 2018. Retrieved 23 July 2025.
- ^ "COVID-19 Recovery Hotels". South African Jewish Report. 14 May 2020. Retrieved 23 July 2025.
- ^ "Deal of a lifetime at Zimbali | The Bugle - Weekly Community Magazine, Tabloid". Deal of a lifetime at Zimbali | The Bugle - Weekly Community Magazine, Tabloid. Archived from the original on 2025-06-14. Retrieved 2025-08-11.
- ^ "New 15 On Orange Hotel Opening Soon in Cape Town South Africa". www.capetownmagazine.com. Retrieved 2025-08-11.
- ^ Rondganger, Lee (19 March 2021). "KZN's luxury Fairmont Zimbali rescued by hotel group". IOL. Archived from the original on August 8, 2025. Retrieved 23 July 2025.
- ^ "THE CAPITAL HOTELS & APARTMENTS: Five-Star Strategies Allow The Capital to Seize Opportunities | Enterprise Africa". enterprise-africa.net. Retrieved 2025-08-13.
- ^ a b Cullum, Tom; Carr, Rachel (2024-10-21). "The Capital Hotels, Apartments & Resorts | Africa Outlook". Africa Outlook Magazine. Retrieved 2025-08-11.
- ^ "The Capital expands to new cities in 2023". Tourism Update. 8 May 2023. Retrieved 23 July 2025.