Tenson (brand)
| Company type | Private |
|---|---|
| Industry | Clothing manufacture |
| Founded | Varberg, Sweden, 1951 |
| Founder | Paul Rydholm |
| Headquarters | |
Key people | Tomas Solin, CEO |
| Products | Jackets, Clothing |
Number of employees | 30 |
| Parent | Nedvest Capital |
| Website | www.tenson.com |
Tenson is an outdoor clothing designer and manufacturer that was founded in 1951 by the entrepreneur Paul Rydholm in Varberg, a coastal town in western Sweden.[1][2][3] Tenson has also developed its own technologies and material such as MPC Moisture Permeability Coating and mpc extreme AIR PUSH.
Tenson develops, markets and sells products into three categories: outdoor, ski and lifestyle.[4] The brand's market includes Scandinavia, the Netherlands, Belgium, the UK, Germany, Austria and Switzerland.
In 2023, the brand was acquired by the Swedish group New Wave Group.[4][5]
External links
References
- ^ "History | Tenson". www.tenson.com. Retrieved 2025-08-10.
- ^ "Texet Polska - Tenson Brand". www.texet.pl. Retrieved 2025-08-10.
- ^ "Tenson - Swedish Outdoor Technical Clothing Since 1951 | Innovation and Weather Protection". GRAND FROID. Retrieved 2025-08-10.
- ^ a b "Tenson | Basic Group". www.basicgroup.it. Retrieved 2025-08-10.
- ^ UK, FashionNetwork com (2023-07-02). "Sweden's New Wave Group acquires local outdoor brand Tenson". FashionNetwork.com. Retrieved 2025-08-10.