Supabets
 | |
 Headquarters in Illovo, Sandton | |
| Company type | Private |
|---|---|
| Industry | Online Gambling |
| Headquarters | 37 Fricker Road, Illovo, |
Area served | South Africa |
| Services | Online & Mobile Betting |
Number of employees | 3,665+ |
| Website | Official website |
Supabets is a South African sports betting and online gaming company that operates retail betting outlets and online platforms. It offers sports wagering, online casino games, and virtual gaming products and is regarded as one of South Africa’s prominent licensed betting operators.
History
Supabets became established as a licensed betting operator in South Africa following the formalisation of gambling regulations under the National Gambling Act, with its licences published in the Government Gazette.[1]
In 2017, the company’s competitive environment was underscored when Phumelela Gaming and Leisure Limited, a major player in the sector, launched a R284 million rights offer to bolster its market share in a landscape where Supabets was a leading rival.[2]
By 2021, Supabets was part of initiatives to enhance local retail betting outlets, contributing to upgrades aimed at boosting community engagement in regulated gambling areas.[3]
Operations and Services
Supabets operates across retail and digital channels, offering:
- Sports betting on South African and international sports, including football, rugby, cricket, and more.
- Online casino games and slots, through partnerships with developers such as SmartSoft Gaming and Hacksaw Gaming, which introduced popular slot titles and instant win products for South African players.
- Live betting and virtual gaming, integrated into its online platforms to cater to growing demand for interactive wagering.
Supabets is regularly listed among the top sports betting and slots platforms in South Africa by local media, including News24 and The Citizen, which cite its product range and user accessibility.[4][5]
Partnerships and Expansion
In 2023, Supabets partnered with WA.Technology to expand its technology infrastructure and scale operations across South Africa, aiming to deliver broader gaming solutions and enhance its digital capabilities.[6]
The company has also entered into content distribution agreements with global studios such as Habanero and SmartSoft Gaming, integrating internationally popular games into its online offering.[7]
Controversies
Supabets was among the companies that withdrew sponsorship from South African podcaster MacG in February 2021, after homophobic remarks led to backlash and corporate distancing by several brands.[8]
The South African betting sector, including operators like Supabets, has also faced scrutiny amid disputes between casinos and bookmakers over the legality and regulation of roulette betting in Gauteng, where Supabets and similar operators were active stakeholders.[9]
Recognition
Supabets has been identified by media outlets as a key competitor in South Africa’s gambling market, often featured in rankings of top sports betting sites and slots providers by publications such as News24 and The Citizen.[3][5]
See Also
References
- ^ "Notification to approve with conditions the transaction involving: Phumelela gaming and leisure limited and Supabets SA holdings proprietary limited" (PDF). www.gov.za.
- ^ "Phumelela in R284m rights offer". IOL. 2017-01-11. Retrieved 2025-07-22.
- ^ a b "Betting outlets 'enhance area'". News24. Retrieved 2025-07-22.
- ^ Content, Sponsored. "Top 7 sports betting sites in South Africa". News24. Retrieved 2025-07-22.
- ^ a b Sponsored (2023-11-10). "The Top Slots Sites in South Africa". The Citizen. Retrieved 2025-07-22.
- ^ "WA.Technology and Supabets forge strategic partnership for African expansion". iGB. 2024-02-12. Retrieved 2025-07-22.
- ^ Dawson, Kio (2025-05-19). "SmartSoft goes live with Supabets in South Africa". Gaming Intelligence Studio Showcase. Retrieved 2025-07-22.
- ^ Mahlangu, Quincy. "MacG loses another sponsor over homophobic comments!". Daily Sun. Retrieved 2025-07-22.
- ^ "Casino bosses and bookmakers in turf war over roulette betting in Gauteng". BusinessLIVE. Archived from the original on 2024-11-05. Retrieved 2025-07-22.