Sid Ramnarace

Sid Ramnarace
Ramnarace at the 2024 Independent Art Fair opening reception at Spring Studios in New York City.
Alma materCleveland Institute of Art
OccupationIndustrial Designer • Consumer Strategist
Known forFord Mustang
Cuisinart
Aston Martin Project Vantage Concept
Ford 24.7 [1]
Savora[2]
Videri[3]

Sid Ramnarace is a Canadian-born American designer,[4] and consumer strategist who has worked with the Ford Motor Company, in Dearborn, Michigan, United States, and has designed automobiles, furniture, jewelry, textiles, glassware, and home decor.[5][6]

Background

At the age of 12, he submitted letters to Chuck Jordan at General Motors and Jack Telnack at Ford in the hope of receiving advice on landing a job as an automobile designer.[7] Based on the reply from those letters, Ramnarace subsequently enrolled at the prestigious Brooklyn Technical High School, majoring in Industrial Design.[8] He went on to study at the Cleveland Institute of Art, where he graduated with a degree in industrial design, studying under design pioneer, Viktor Schreckengost.

Career

Automotive and Transportation

After a brief stint at General Motors as a contract designer, Ramnarace began at Ford working at Ford's Global Design Center and developed textiles, color and trim for the Ford Explorer, Ford Prodigy[9] and 24.7 show car concepts,[10] where he worked under VP of Design J Mays and Chief Designer Laurens van den Acker.

He has contributed to automobile interiors and exteriors including the Ford Edge and Lincoln MKX, Ford Flex, Ford Thunderbird[11] and most notably, the 5th generation Ford Mustang which was cited as one of the most iconic cars of the last 20 years.[12]

IoT and Media Technology

New York City Metropolitan Transit Installation at Grand Central–42nd Street station Subway Station in 2019

In 2019, Ramnarace became EVP at Videri, an early-stage IoT and media technology firm, responsible for the development and implementation of addressable displays, cloud distribution, engaging content capabilities, and a unique app-enabled infrastructure. Through a partnership with the New York Transit Authority and Outfront Media, the firm implemented a strategic deployment of its ON Smart Media platform,[13] throughout the New York City Subway system and subsequently to stadiums[14] retail environments[15] and public spaces around the world.[16][17]

Consumer Goods

International Housewares Association Trade Panel 2015

In 2021, following the acquisition of Conair Corporation by the New York-based private equity firm, American Securities,[18] Ramnarace joined to lead a brand and product revitalization for Cuisinart.

Partnering with international product development and innovation firms,[19] Harman,[20] Karim Rashid, Inc. alumnus, Steve Cozzolino,[21] Ramnarace launched the One Cuisinart Strategy to promote the brand globally.[22][23] Ramnarace worked extensively with members of the CMA in Asia to promote trade, focusing on emerging technologies and manufacturing expertise.[24][25][26]

In 2022, Ramnarace led an effort with the executive team from American Securities to engage Berlin-based MetaDesign,[27][28] part of the Publicis Groupe in a strategic redesign of the Cuisinart brand experience. Subsequently, agency partners Publicis Sapient[29][30] were brought in to manage a comprehensive redesign of the brand e-commerce and web experience based on the work done by Ramnarace and MetaDesign.

Ramnarace has also spent time teaching at his alma mater as well as appearing as a guest speaker at the University of Michigan Ross School of Business at the MBA in Marketing program.[31]

Selected projects

  • Ford Thunderbird (11th Generation)
    Ford Thunderbird (11th Generation)
  • Ford Mustang (5th Generation)[32]
    Ford Mustang (5th Generation)[32]
  • Ford Edge
    Ford Edge
  • Lincoln MKX
    Lincoln MKX
  • Ford Explorer (3rd Generation)
    Ford Explorer (3rd Generation)
  • Ford Prodigy Concept
    Ford Prodigy Concept

References

  1. ^ "Why Ford's 24.7 Concepts Were So Ahead Of Their Time (For Better Or Worse)". www.slashgear.com. Retrieved 2025-08-14.
  2. ^ "International Home + Housewares Show 2013: Savora, Q+A with Sid Ramnarace - Core77". www.core77.com. Retrieved 2025-08-14.
  3. ^ "OUTFRONT Media Partners With Videri To Introduce New Digital Display Platform". www.prnewswire.com. Retrieved 2025-08-14.
  4. ^ "International Home + Housewares Show 2013: Savora: Q+A, with Sid Ramnarace". Core77. Retrieved 15 May 2013.
  5. ^ "Ramnarace Gilles Cufflinks=Design Spotter". Retrieved 26 January 2009.
  6. ^ "1000 Product Designs: Form, Function and Technology from Around the World - Eric Chan".
  7. ^ "Ford renews design links with The Cleveland Institute of Art". Car Design News. Retrieved 2 May 2002.
  8. ^ "317A3568 | Mr. Sid Ramnarace '90 speaking to the Industrial … | Flickr". www.flickr.com. Retrieved 2025-08-14.
  9. ^ "Prodigy Points Way To Ford's Future". EV World. Retrieved 16 March 2008.
  10. ^ "Ford 24-7 Design Review". Car Design News. Archived from the original on 27 January 2007. Retrieved 18 May 2007.
  11. ^ "John Phillips: Capturing the Allure of Ginger". Car and Driver. Retrieved 15 August 2014.
  12. ^ "25 Most Iconic Cars of the Past 20 Years". Businessweek. Archived from the original on May 27, 2009. Retrieved 16 February 2010.
  13. ^ "OUTFRONT Media Rolls Out On Smart Media Platform at TurnStyle Columbus Circle". www.prnewswire.com. Retrieved 2025-08-14.
  14. ^ "Red Bull Mediahouse". Archived from the original on 2021-10-06. Retrieved 2025-08-14.
  15. ^ "Videri. – We bring easy to digital". videri.com. Retrieved 2025-08-14.
  16. ^ "Videri News & Media | Digital Signage Today". www.digitalsignagetoday.com. Retrieved 2025-08-14.
  17. ^ https://fox2now.com/business/press-releases/ein-presswire/668495439/lago-innovation-fund-expands-its-reach-in-b2b-technology-space-with-20mm-in-growth-capital-for-videri/
  18. ^ "American Securities to Buy Hair-Dryer, Appliance Maker Conair". Archived from the original on 2021-03-12. Retrieved 2025-08-14.
  19. ^ "Innovation & Experience Design Case Studies — Jonathan Morgan". www.expstrategist.com. Retrieved 2025-08-14.
  20. ^ "Strategic Branding & Design Agency | Huemen Design". www.huemendesign.com. Retrieved 2025-08-14.
  21. ^ "IDSA Designer Spotlight Interview — Cozzolino Studio". www.cozzolinostudio.com. Retrieved 2025-08-14.
  22. ^ "Lapine Acquired by adm Group". members.asicentral.com. Retrieved 2025-08-14.
  23. ^ "Conair | Company | American Securities". www.american-securities.com. Retrieved 2025-08-14.
  24. ^ "Cuisinart Launches Soho Collection to Make Mornings Easier". www.prnewswire.com. Retrieved 2025-08-14.
  25. ^ "Cuisinart Introduces Limited-Edition Caskata™ Collection". www.prnewswire.com. Retrieved 2025-08-14.
  26. ^ "Cuisinart Introduces New Indoor Pizza Oven". www.prnewswire.com. Retrieved 2025-08-14.
  27. ^ "Cuisinart — MetaDesign". metadesign.com. Retrieved 2025-08-14.
  28. ^ "MetaDesign is Red Dot: Agency of the Year 2022 | Red Dot Design Award". www.mynewsdesk.com. Retrieved 2025-08-14.
  29. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2024-02-08.{{cite web}}: CS1 maint: archived copy as title (link)
  30. ^ "Lizzie Calo". www.lizziecalo.com. Retrieved 2025-08-14.
  31. ^ "Past Speakers". YaffeCenter. Archived from the original on 7 January 2009. Retrieved 15 May 2008.
  32. ^ Lingeman, Jake (December 9, 2013). "Facts and Figures on America's First Pony Car". Autoweek: 29.
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