Shop.ca
 | |
Type of site | E-commerce |
|---|---|
| Available in | English, French, Spanish |
| Founded | January 7, 2011 Toronto, Ontario, Canada[1] |
| Headquarters | Toronto |
| Area served | Canada |
| Founder(s) | Drew Green, Trevor Newell |
| Key people |
|
| Industry | Internet |
| Services | Online shopping |
| Employees | 51-200 |
| Parent | Emerge Commerce |
| URL | shop |
| Launched | 2011 |
Shop.ca is a Canadian coupons and e-commerce brand that originally launched in 2012 as an online marketplace before pivoting toward a coupon and savings content model. The brand is currently operated by EMERGE Commerce, a private equity-backed digital commerce group based in Toronto.
Overview
Founded in January 2011 by Drew Green and Trevor Newell, SHOP.CA was launched in July 2012 as a Canadian e‑commerce marketplace. It allowed third-party sellers to list and sell products directly to Canadian consumers without cross-border fees, eventually offering approximately 15 million SKUs across more than 25 product categories. [2][3] After experiencing significant growth challenges and filing for bankruptcy protection in mid-2016, the company’s assets were acquired by private equity firm EMERGE Commerce, led by CEO Ghassan Halazon.The company was acquired by Canadian Private Equity firm EMERGE Commerce in mid-2016.[4]
Under EMERGE Commerce (led by CEO Ghassan Halazon), Shop.ca was relaunched in 2018 as a content- and coupon-focused platform. The group's shareholders include a number of institutional and high net worth investors.
References
- ^ "SHOP.CA Business Review in Toronto, ON - Mid-Western & Central Ontario BBB". Archived from the original on 2014-11-09. Retrieved 2014-11-09.
- ^ "Stocks". Archived from the original on November 9, 2014.
- ^ "How Shop.ca tapped an enterprise solution to sell more SKUs than Wal-Mart". 14 February 2013.
- ^ "The inside story of Shop.ca's failed e-commerce revolution". Canadian Business - Your Source For Business News. 2017-01-05. Archived from the original on 2017-01-11. Retrieved 2025-07-17.