Sendle

Sendle
Company typePrivate
IndustryLogistics
Founded2014
FoundersJames Bradfield Moody, Sean Geoghegan, Craig Davis.
HeadquartersSydney, Australia
Area served
Australia, United States, Canada
ServicesParcel and package delivery
Websitewww.sendle.com

Sendle is an Australian-based virtual courier company which provides courier services within Australia, United States, and Canada,[1][2] focusing primarily on small to medium-sized businesses and online retailers.[3][4] It claims to be the first courier company to offer fully carbon neutral services in Australia, the United States and Canada.[5] While its delivery services are worldwide — with the exception of Russia and Belarus — its operational staff are based in Australia, New Zealand, the Philippines and the United States.[6][7][8] Sendle does not employ drivers or operate its own delivery fleet; instead, it partners with local courier companies to transport parcels within its coverage areas.[9]

History

The company was founded in 2014 by James Bradfield Moody, Sean Geoghegan and Craig Davis.[10] In 2015, Sendle said that it had become Australia's first carbon neutral delivery service.[11]

In 2015, Australia Post filed a trademark dispute against Sendle for their slogan “Post without the office”. In 2017, IP Australia ruled in Sendle’s favour, allowing them to use the trademark and slogan.[12][13][14][15]

In August 2016, Sendle said that it had surpassed 100 million kilometres in its deliveries and that it had raised A$5 million for further expansion.[16] The company won the 2016 NSW Telstra Business Award in the new business category.[17][18]

In 2017, Sendle announced an agreement with DHL eCommerce to facilitate international deliveries from Australia,[19][20] and a systems integration with e-commerce companies eBay, Shopify, Shipstation, WooCommerce and Xero to streamline order handling.[21][22][23] In 2018, the company said that it was partnering with eBay and had become one of their delivery partners.[24]

In 2019, Sendle raised A$20 million in capital and expanded to the United States.[25][26] Amid a rise in demand due to the COVID-19 pandemic, the company raised A$19 million in funding.[27] In 2021, Sendle raised A$45 million in Series C funding and, in 2022, the company expanded to Canada.[28][29] It raised a further A$16 million in 2024.[30]

In August 2025, the company announced that Sendle and US companies ACI Logistix and FastMile would merge to form FAST Group. The three companies would continue to operate independently and Moody would continue as CEO of Sendle.[26]

References

  1. ^ Swan, David (5 November 2014). "Sendle takes aim at Australia Post". The Australian.
  2. ^ "The science whiz challenging the parcel delivery business". www.intheblack.com. Retrieved 12 May 2018.
  3. ^ Thomsen, Simon (1 November 2017). "Courier startup Sendle goes international from today". Business Insider Australia. Archived from the original on 1 November 2017. Retrieved 12 May 2018.
  4. ^ "Sendle | B Corporation". www.bcorporation.net. Retrieved 12 May 2018.
  5. ^ "Environmental Projects". Sendle. Retrieved 8 August 2025.
  6. ^ Adams, David (16 August 2022). "Australia Post parcel shipping will become more expensive next month as fuel costs hit logistics providers nationwide". SmartCompany. Retrieved 27 September 2022.
  7. ^ Palmer-Derrien, Stephanie (1 March 2022). "Sendle suspends deliveries to Russia and Belarus to "stand in solidarity" with Ukraine". SmartCompany. Retrieved 27 September 2022.
  8. ^ "Platform connects the dots for Sendle's planet-friendly parcels". Australian Financial Review. 14 April 2022. Retrieved 27 September 2022.
  9. ^ "2 reasons to pay more attention to how you ship". Trellis. 24 July 2024. Retrieved 18 February 2025.
  10. ^ "Why Sendle founder James Chin Moody said no to a $1 million investment offer - SmartCompany". SmartCompany. 16 September 2016. Retrieved 12 May 2018.
  11. ^ Anderson, Cathy (15 December 2015). "Small Business Success Story: Sendle's Green Parcel Delivery". Huffington Post. Retrieved 12 May 2018.
  12. ^ "Letter boxing: Australia Post hunts down Sendle over "post without the office" slogan - SmartCompany". SmartCompany. 25 August 2015. Retrieved 12 May 2018.
  13. ^ "'We're glad we stood up to them'". NewsComAu. Retrieved 12 May 2018.
  14. ^ Swan, David (25 August 2015). "Post enveloped in start-up war". The Australian.
  15. ^ Australian Postal Corporation v Sendle Pty Ltd [2017] ATMO 42 (12 May 2017)
  16. ^ "Small business delivery start-up Sendle raises $5 million". Financial Review. 8 August 2016. Retrieved 12 May 2018.
  17. ^ Ainomugisha, Gerald (18 August 2016). "Sendle clocks 100 million km of delivery, wins Telstra award". Anthill Online. Retrieved 12 May 2018.
  18. ^ "Sydney startup Sendle raises $5 million as it looks to take on the parcel delivery "monopoly" - SmartCompany". SmartCompany. 10 August 2016. Retrieved 12 May 2018.
  19. ^ "Sendle partners with DHL eCommerce | Post&Parcel". Post&Parcel. 19 September 2017. Retrieved 12 May 2018.
  20. ^ "Sendle partners with DHL eCommerce | Logistics & Materials Handling". logisticsmagazine.com.au. 19 September 2017. Retrieved 12 May 2018.
  21. ^ Swan, David (30 July 2015). "Sendle inks partnership with logistics giant Toll". The Australian.
  22. ^ Thomsen, Simon (19 September 2017). "Parcel delivery startup Sendle is going global with DHL". Business Insider Australia. Archived from the original on 17 October 2017. Retrieved 12 May 2018.
  23. ^ "Australian startup Sendle announces partnership with online marketplace Etsy - Startup Daily". Startup Daily. 23 February 2016. Retrieved 12 May 2018.
  24. ^ Thomsen, Simon (6 September 2017). "Courier startup Sendle just signed a major deal with eBay". Business Insider Australia. Retrieved 12 May 2018.
  25. ^ "Sendle raises $20 million from new $500 million PE player Federation". Financial Review. 29 January 2018.
  26. ^ a b "Sendle merges with US peers to form FAST Group". Capital Brief. 7 August 2025. Retrieved 8 August 2025.
  27. ^ Palmer-Derrien, Stephanie (18 August 2020). "Sendle secures $19 million as delivery demand skyrockets during COVID-19". SmartCompany. Retrieved 8 August 2025.
  28. ^ Gillezeau, Natasha (23 June 2021). "Afterpay venture arm leads $45m round for Sendle". Australian Financial Review. Retrieved 8 August 2025.
  29. ^ Toneguzzi, Mario (15 September 2022). "Shipping Carrier Sendle Launches in Canada Targeting Small Ecommerce Businesses [Interview]". Retail Insider. Retrieved 8 August 2025.
  30. ^ Bonyhady, Nick (1 July 2024). "The untold story of struggling start-up survival rounds". Australian Financial Review. Retrieved 8 August 2025.
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