SIC Mulher

SIC Mulher
CountryPortugal
Broadcast areaPortugal
Angola
Mozambique
Cape Verde
HeadquartersPaço de Arcos, Oeiras
Programming
Picture format576i (16:9 SDTV)
1080i (HDTV)
Ownership
OwnerImpresa
Sister channelsSIC
SIC Notícias
SIC Radical
SIC K
SIC Caras
SIC Novelas
SIC Internacional
SIC Internacional África
History
Launched8 March 2003 (2003-03-08)
Links
Websitesicmulher.pt

SIC Mulher (lit. SIC Woman) is a Portuguese basic cable and satellite television channel owned by Sociedade Independente de Comunicação (SIC) and launched on March 8, 2003.[1] The target audience of this general entertainment channel are women.

History

The channel started broadcasting on March 8, 2003, International Women's Day. In June 2006, it was equated that SIC Mulher would shut down in December of the same year, due to the low ratings reached by the channel,[2]which was ultimately not achieved.

In March 2023 - and regarding the commemoration of the 20th anniversary of SIC Mulher -, it was announced that in January this year the channel has achieved its best result (in terms of audience and/or rating) during the period of the preceding decade.[3]

Beginning in October 2022, the channel started airing Turkish series with Latin American Spanish dubs - later followed by its sister channel SIC Caras -, becoming a successful product, displacing its airtime from international reality and talent shows.[4] Portuguese content is seen overnight as of early 2025.

Programming

References

  1. ^ SIC (2023-03-08). "SIC Mulher: A festa dos 20 anos e o que falta mudar num mundo ainda masculino". SIC (in European Portuguese). Retrieved 2024-02-11.
  2. ^ Lopes, Maria (June 23, 2006). "Canal Viver/Vivir desaparece da TV Cabo no fim do mês". Público. Retrieved July 27, 2021.
  3. ^ "SIC Mulher: A festa dos 20 anos e o que falta mudar num mundo ainda masculino". SIC. March 8, 2023. Retrieved March 9, 2023.
  4. ^ Geada, Hugo (December 18, 2023). "Porque é que as séries turcas se tornaram um sucesso tão grande em Portugal?". NiT. Retrieved April 4, 2024.


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