Rastah
 | |
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | Pakistan (2018) |
| Founders |
|
| Headquarters | , Pakistan |
| Products | Clothing |
| Website | pk |
Rastah (Urdu: راستہ, lit. 'path') is a Pakistani streetwear label established in 2018 by cousins Zain Ahmad, Ismail Ahmad and Adnan Ahmad. The brand combines elements of Western attire with traditional Eastern culture and art.[1]
History and background
Rastah was founded in 2018 in Lahore, Pakistan. The founders originally planned to sell Pakistani hand-woven fabrics under the Rastah brand, but instead turned to creating clothing that incorporated Pakistani culture into streetwear. They have used traditional Pakistani techniques for the creation of some of their clothes, including using Pakistani hand looms and wood block printing. The brand's creative director, Zain Ahmad has described the city of Lahore as inspiring the designs found in their clothing.[1][2] Ismail Ahmad came from the marketing background, while Adnan Ahmad from the business and finance.[3] Aslam Mirza serves as an artisan.[2][4]
In 2022, Zain Ahmad was featured on Forbes 30 under 30 Asia list for his co-founding of Rastah.[5] In 2022, Rastah became the first Pakistani brand to be featured at London Fashion Week.[6]
The brand has been worn by international celerities as well,[7] including rapper French Montana, singers Zayn Malik and Justin Bieber, actors Timothée Chalamet, Diljit Dosanjh, Iman Vellani (in an episode of Ms. Marvel[8]) Barry Keoghan, Anil Kapoor, and Riz Ahmed, filmmaker Karan Johar,[9] and wrestler Seth Rollins.[10]
References
- ^ a b Christian Allaire (11 May 2021). "How Rastah Champions Pakistani Culture Through Streetwear". Vogue. Retrieved 11 August 2025.
- ^ a b Sonya Rehman (29 February 2020). "This Pakistani Streetwear Brand Is One To Look Out For". Forbes. Retrieved 11 August 2025.
- ^ Kayla Curtis-Evans (25 October 2021). "Looking Inward with Rastah". Office Magazine. Retrieved 11 August 2025.
- ^
- Meera Navlakha (29 April 2020). "This Pakistani label merges traditional craft with streetwear". I-D. Retrieved 11 August 2025.
- Anmol Irfan (2 December 2022). "Made in Pakistan". The Conversationalist. Retrieved 11 August 2025.
- ^
- "Making it to Forbes' 30 under 30 Asia list is a dream come true for Rastah co-founder Zain Ahmad". Dawn Images. 28 May 2022. Retrieved 11 August 2025.
- "Forbes 30 Under 30 2022: The Arts". Forbes. Retrieved 11 August 2025.
- ^
- Maliha Rehman (9 February 2023). "Rastah will be the first Pakistani brand to showcase at London Fashion Week". Dawn Images. Retrieved 11 August 2025.
- Zoe Leung (24 February 2023). "Rastah's VOLUME IX Is an Exploration of Human's Fractured Relationship With Their Material Surroundings". Hypebeast. Retrieved 11 August 2025.
- ^
- Maliha Rehman (1 January 2023). "Spotlight: The Year of Global Pakistan". Dawn. Retrieved 11 August 2025.
- Mariam Ali Baig (29 July 2024). "My dream is for Rastah to be one of the biggest brands outside of Asia, not just South Asia". Dawn Aurora. Retrieved 11 August 2025.
- Anamm Inamdar (20 February 2025). "Zayn Malik Chose This Brand. Here's How Rastah Is Breaking Boundaries". Elle India. Retrieved 11 August 2025.
- ^ Kajal Kumar (18 August 2022). "'Rastah' Paving Global Way For Pakistani Streetwear". DissDash. Retrieved 11 August 2025.
- ^ "10 global celebrities who've rocked Pakistani brand 'Rastah'". The Express Tribune. 8 July 2025. Retrieved 11 August 2025.
- ^ Habib Shah (30 April 2025). "Seth Rollins wears $13,500 coat by Pakistani brand Rastah on WWE RAW". The Express Tribune. Retrieved 11 August 2025.