Pryamo po serdtsu

"Pryamo po serdtsu"
Single by Shaman
LanguageRussian
English titleStraight to the Heart
Released7 June 2025
RecordedMay 2025[1]
Genre
Length2:57
LabelHeadliner Music
Composer(s)Maxim Fadeev
Lyricist(s)Maxim Aleksandrovich Fadeev
Shaman singles chronology
"Drug"
(2025) 		"Pryamo po serdtsu"
(2025) 		"Gulyay, Rossiya!"
(2025)
Music video
"Pryamo po serdtsu" on YouTube

"Pryamo po serdtsu" (Russian: Прямо по сердцу, transl. Straight to the heart) is a song by Russian singer Shaman. It was written and composed by Maxim Fadeev.[3][4] The song was released on 7 June 2025 and will represent Russia in the Intervision 2025.[5][6] The song peaked at number 74 at Russian airplay chart.

Background and composition

On 19 May 2025, Shaman confirmed in an interview that the song will be written only in Russian.[7]

On 6 June 2025, the organisers of Intervision confirmed that the song will be titled "Pryamo po serdtsu" and was written and composed by Maxim Fadeev.[8][9][10]

The composer confirmed, that the song was created in three different versions before the final one got selected.[11][12] He accepted the offer to create the song in March 2025 and did not know who will be the representative while working on it.[13]

Music video and promotion

On 2 June 2025, the Russian music TV channel Muz-TV exclusively announced that the song would be performed live for the first time at the Premya Muz-TV 2025 music awards.[14][15] The event took place on 7 June 2025.[16]

On 3 July 2025, the singer confirmed that the music video is being filmed and will be released soon.[17]

On 18 July 2025, Muz-TV announced that the official music video for the song will premiere exclusively on their TV channel at 12:30 Moscow Time.[18] An additional promo premiere will take place at 20:30 Moscow time on the same day at "one of the largest media facades in the country", located in the Kinoteatr Oktyabr building on New Arbat Avenue in Moscow.[19][20]

The music video was directed by Elvin Fomin, which emphasised that "the concept of the video conveys a profound meaning, which Dronov masterfully embodied. Dark and cold shades emphasise the drama of the lyrical hero's story". Fomin noted that the "coordinated work with the artist, with whom he already has experience of collaborating, ensured the success of the filming process".[21]

Shaman additionally sang the song live during the press conference held to celebrate 100 days before the final of Intervision 2025.[22]

The song was also performed live on 27 June 2025 during televised event Moskosvskiy Vypusknoy 2025 hosted by Muz-TV.[23]

Intervision 2025

Main article: Intervision 2025

Internal selection

On 19 May 2025, Intervision organizers officially confirmed that Shaman will represent Russia at Intervision 2025.[24][25] The same day his participation was officially confirmed at Channel One's talk show Let Them Talk.[26][27] Responding to the announcement, Shaman said he was "very happy and grateful" for having been chosen to represent Russia.[28]

At Intervision

The Intervision 2025 will take place at Live Arena in Novoivanovskoye,[a] Russia, and will consist of final held on 20 September 2025.[29][30]

Commercial performance

In Russia, the song debuted at number 127 on TopHit's Russian airplay chart dated 26 June 2025.[31] It eventually peaked on the chart at number 74 on week dated 14 August 2025.[32] In Commonwealth of Independent States, the song debuted at number 193 on TopHit's Commonwealth of Independent States Airplay chart dated 3 July 2025.[33] It eventually peaked at number 156, on chart dated 7 August 2025.[33]

Charts

Chart performance for "Pryamo po serdtsu"
Chart (2025) Peak
position
CIS Airplay (TopHit)[33] 156
Russia Airplay (TopHit)[32] 74

Footnotes

  1. ^ Labelled as Moscow in promotional material

References

  1. ^ "Shaman представит песню к "Интервидению" на следующей неделе" [Shaman will present a song for "Intervision" next week]. TASS (in Russian). 30 May 2025. Retrieved 17 July 2025.
  2. ^ "Сингл ПРЯМО ПО СЕРДЦУ – SHAMAN – слушать в Звуке" [Single YA PRYAMO PO SERDTSU – SHAMAN – listen in Zvuk]. Zvuk (in Russian). 7 June 2025. Retrieved 17 July 2025.
  3. ^ ""Прямо по сердцу" или "Гуляй, Россия!" от Shaman: какая песня лучше для "Интервидения"" ["Pryamo po serdtsu" or "Gulyay, Rossiya!" by Shaman: which song is better for "Intervision"?]. Metro Moskva (in Russian). 13 June 2025. Retrieved 17 July 2025.
  4. ^ Kyrian, Ivan (6 June 2025). "Продюсер Фадеев сообщил, что песню на «Интервидение» он писал не для Shaman" [Producer Fadeev said his song for Intervision was not written for Shaman]. Gazeta.ru (in Russian). Retrieved 6 June 2025. Международный конкурс «Интервидение» объявил, что песню «Прямо по сердцу» для участника от России написал композитор Максим Фадеев. [The international contest Intervision announced that the song "Pryamo po serdsu" was written by composer Maxim Fadeev for the participant from Russia.]
  5. ^ "SHAMAN впервые представил песню, которую исполнит на конкурсе «Интервидение»" [SHAMAN presented for the first time the song he will perform at the "Intervision" contest]. Muz-TV (in Russian). 7 June 2025. Retrieved 17 July 2025.
  6. ^ "Shaman впервые исполнил песню для «Интервидения» на премии МУЗ-ТВ" [Shaman performed the song for "Intervision" for the first time at the MUZ-TV Awards]. The Voice Mag (in Russian). 7 June 2025. Retrieved 17 July 2025.
  7. ^ Shevtsov, Alexander (19 May 2025). "Других языков не знаю и знать не хочу: Шаман раскрыл детали выступления на Интервидении" [I don't know other languages and don't want to know: Shaman revealed details of his song for Intervision]. Pravda.ru (in Russian). Retrieved 2 June 2025.
  8. ^ "Песня «Прямо по сердцу» (2025) SHAMAN: Максим Фадеев написал певцу балладу для «Интервидения»" [The song "Pryamo po serdtsu" (2025) SHAMAN: Maxim Fadeev wrote a ballad for the singer for "Intervision"]. Komsomolskaya Pravda (in Russian). 7 June 2025. Retrieved 17 July 2025.
  9. ^ "Shaman исполнит на «Интервидении» песню Максима Фадеева" [Shaman will perform Maxim Fadeev's song at "Intervision"]. Intermedia (in Russian). 6 June 2025. Retrieved 17 July 2025.
  10. ^ "Автором песни Shaman для "Интервидения" стал Фадеев" [Fadeev wrote the song Shaman for "Intervision"]. TASS (in Russian). 6 June 2025. Retrieved 17 July 2025.
  11. ^ Suvorov, Oleg (7 June 2025). "Песня «Прямо по сердцу», которую Shaman представит на Интервидении утекла в Сеть" [The song "Pryamo po serdtsu", which Shaman will perform at "Intervision", has been leaked online]. Novye Izvestia (in Russian). Retrieved 17 July 2025.
  12. ^ Rudneva, Yulia (7 June 2025). "Максим Фадеев не писал песню «Прямо по сердцу» специально для Shaman" [Maxim Fadeev did not write the song "Pryamo po serdtsu" specifically for Shaman]. Леди Mail (in Russian). Retrieved 17 July 2025.
  13. ^ "Максим Фадеев раскрыл детали создания песни для SHAMAN на «Интервидение»" [Maxim Fadeev revealed details about creating a song for SHAMAN for "Intervision"]. Muz-TV (in Russian). 10 June 2025. Retrieved 17 July 2025.
  14. ^ "Эксклюзив: SHAMAN готовит особенное выступление на Премии МУЗ-ТВ 2025. Легенда" [Exclusive: SHAMAN is preparing a special performance for the Premya MUZ-TV 2025. Legenda]. Muz-TV (in Russian). 2 June 2025. Retrieved 17 July 2025.
  15. ^ "Названа дата премьеры песни Shaman для Интервидения" [The premiere date of Shaman's song for Intervision has been announced]. Life.ru (in Russian). 2 June 2025. Retrieved 2 June 2025.
  16. ^ Khasanova, Yana (7 June 2025). "Мизулина оценила песню Shaman для «Интервидения»" [Mizulina praised Shaman's song for Intervision]. Ura.ru (in Russian). Retrieved 17 July 2025.
  17. ^ "SHAMAN показал закулисье со съёмок клипа «ПРЯМО ПО СЕРДЦУ»" [SHAMAN showed behind-the-scenes footage from the filming of the music video for "PRYAMO PO SERDTSU"]. Radio Dacha (in Russian). 3 July 2025. Retrieved 17 July 2025.
  18. ^ "Эксклюзив МУЗ-ТВ: премьера клипа SHAMAN «ПРЯМО ПО СЕРДЦУ»" [Muz-TV exclusive: premiere of SHAMAN's music video "PRYAMO PO SERDTSU"]. Muz-TV (in Russian). 18 July 2025. Retrieved 19 July 2025.
  19. ^ Gluz, Alexander (18 July 2025). "«Прямо по сердцу»: Shaman представит клип на песню для «Интервидения» 20 июля" ["Pryamo po serdtsu": Shaman will unveil the music video for the song for "Intervision" on 20 July]. Vecherny Petersburg. Retrieved 19 July 2025.
  20. ^ ""Intervision" and RWB Launch Special Project on Moscow's Largest Superformats". Intervision.World. 23 July 2025. Retrieved 28 July 2025.
  21. ^ "В Москве завершили съемки клипа Shaman для «Интервидения»" [Filming of Shaman's music video for "Intervision" has been completed in Moscow]. Kultura (in Russian). 3 July 2025. Retrieved 17 July 2025.
  22. ^ Vasilevskaya, Anastasia (12 June 2025). "SHAMAN исполнил песню «Прямо по сердцу» на торжественной церемонии на Манежной площади" [SHAMAN performed the song "Pryamo po serdtsu" at a solemn ceremony on Manezhnaya Square]. Mail.ru (in Russian). Retrieved 17 July 2025.
  23. ^ "SHAMAN — Прямо по сердцу | МОСКОВСКИЙ ВЫПУСКНОЙ 2025" [SHAMAN – Pryamo po serdtsu | MOSKOVSKIY VYPUSKNOY 2025]. YouTube (in Russian). Muz-TV. 3 July 2025. Retrieved 17 July 2025.
  24. ^ "Россию на "Интервидении" представит певец Shaman" [Russia will be represented at Intervision by singer Shaman]. Interfax. 19 May 2025. Retrieved 2 June 2025.
  25. ^ "Россию на «Интервидении» представит певец SHAMAN" [Russia will be represented at Intervision by singer SHAMAN]. Pervyy Sevastopol'skiy (in Russian). Channel One. 19 May 2025. Retrieved 17 July 2025.
  26. ^ "Shaman представит Россию на "Интервидении"" [Shaman will represent Russia at "Intervision"]. TASS (in Russian). 19 May 2025. Retrieved 17 July 2025.
  27. ^ Sykova, Tatyana (19 May 2025). "Первый канал объявил, что Россию на «Интервидении-2025» представит Shaman" [Channel One announced that Shaman will represent Russia at "Intervision 2025"]. The Voice Mag (in Russian). Retrieved 17 July 2025.
  28. ^ "Pro-War Pop Icon Shaman to Represent Russia at Upcoming Eurovision Copycat". The Moscow Times. 19 May 2025. Retrieved 17 July 2025.
  29. ^ "Конкурс "Интервидение" пройдет в Москве 20 сентября" [The Intervision contest will be held in Moscow on 20 September]. Interfax (in Russian). 30 April 2025. Retrieved 2 June 2025.
  30. ^ "Ruska Evrovizija bo 20. septembra, udeležbo potrdilo več kot 20 držav" [Russian Eurovision on 20 September, more than 20 countries confirmed]. Delo (in Slovenian). 20 May 2025. Retrieved 11 June 2025.
  31. ^ "Прямо по сердцу – Shaman | TopHit Chart History" (To see the chart history of the song, select the region titled for which you want to check the history from the drop-down list.) (in Russian and English). TopHit. 27 June 2025. Retrieved 26 July 2025.
  32. ^ a b Top Radio Hits Russia Weekly Chart. TopHit. 15 August 2025. Retrieved 15 August 2025.
  33. ^ a b c "Прямо по сердцу – Shaman | TopHit Chart History" (To see the chart history of the song, select the region (in this case titled Global) for which you want to check the history from the drop-down list.) (in Russian and English). TopHit. 8 August 2025. Retrieved 11 August 2025.
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