Proximus mobility
| Company type | Privately held company LLC |
|---|---|
| Industry | Marketing |
| Founded | 2009 in Naples, Florida |
| Founder | Michael Zeto and David Rippetoe |
| Defunct | June 4, 2013 |
| Fate | Acquired |
| Successor | MobileBits |
| Headquarters | , |
Area served | United States |
| Products | Proximity advertising systems |
| Owner | MobileBits |
Number of employees | 11 (2012) |
| Website | proximusmobility |
Proximus Mobility was an American software-as-a-service (SaaS) company that has developed a proximity marketing service for retailers, malls and venues to deliver content to mobile devices via Bluetooth and Wi-Fi within 200–900 feet of the point of purchase. It was acquired by another American marketing technology company, MobileBits in 2013.
History
Foundation and early history
Proximus Mobility was founded in Naples, Florida in 2009 by Michael Zeto and David Rippetoe.[1]
After presenting at the Florida Venture Forum in September 2010,[2] Proximus Mobility received the Newcomer of the Year Award from the Naples Economic Development Council.[3] Citing a lack of incentives for tech companies from the Florida government, Michael Zeto began searching for office space in Boston and Atlanta. At that point in time, Proximus Mobility was closing on a $2 million round of venture capitalist funding.[4]
One of Proximus Mobility clients while headquartered in Naples, Florida was the ACE Group Classic.[4]
Move to Atlanta
Proximus Mobility moved to Atlanta in the summer of 2011, where the company's offices currently reside within Georgia Tech's Advanced Technology Development Center (ATDC) building on campus.[5]
Georgia governor Nathan Deal touted Proximus Mobility's decision to move its headquarters to Atlanta as a "great credit to [the state of Georgia's] established infrastructure for high-tech companies that provides them with access to intellectual capital and some of the nation’s brightest talent for this industry." Governor Deal also stated that Proximus Mobility would bring at least 100 jobs to the state of Georgia.[6]
Acquisition
The company was acquired by MobileBits in 2013.[7]
References
- ^ "Proximus Mobility LLC". BusinessWeek. 2009.
- ^ "Venture forum names presenting companies". Orlando Business Journal. September 16, 2010.
- ^ "Proximus Mobility Wins EDC Award As Newcomer To Collier Country". September 20, 2010. Archived from the original on November 21, 2010. EWeeklyUpdate, September 30, 2010
- ^ a b "Local company considers non Florida options". Review. April 18, 2011.
- ^ "Proximus Mobile moving HQ to Atlanta". Atlanta Business Chronicle. August 10, 2011.
- ^ "Proximus Mobility moving headquarters to Atlanta, creating 100 jobs | the Biz Beat". Archived from the original on 2011-08-18. Retrieved 2011-08-31. Atlanta Journal Constitution, August 10, 2011
- ^ "MobileBits And Proximus Mobility Form Alliance". PR Newswire. September 12, 2012.
External links
- Official website archive at the Wayback Machine (archived March 10, 2012)