Pinky (candy)

Pinky
TypeConfectionary
Inception1997
ManufacturerKoikeya

Pinky is a brand of mint-flavored candy sold by Koikeya, formerly Frente International. It is known for its commercial "Give me a Pinky, give me a Pinky" (ピンキーちょうだい ピンキーちょうだい).[1] Discontinued in 2018, it was revived in 2020 as "Pinky Fresh".

History

Pinky was originally released in 1997[1] under Frente International.[2] In 2006, they released a new flavor, grape mint, with heart-shaped mints as well as the original round-shaped mints.[2] In 2009, they changed their packaging and mints, releasing a new Alaska Mint flavor targeted at men. To promote the renewal, Pinky aired two commercials featuring TVXQ.[3]

As of 2016, they had flavors like peach and grape, as well as regionally-available flavors such as cherry for the Tōhoku region.[4] In June 2016, Frente International's parent company Frente announced that they would integrate their subsidiaries Koikeya, Frente International, and Assist, and rebrand Frente as Koikeya, with the changes implemented in October.[5]

Though discontinued in 2018, Pinky was revived in 2020 as "Pinky Fresh", a tablet candy and functional food containing Lactobacillus salivarius TI2711. The packaging replaced the pink monkey mascot Pinky Monkey (ピンキーモンキー) with a white monkey Fresh Monkey.[1]

See also

References

  1. ^ a b c 「ピンキー復活」にネットも沸いた!...でも「お菓子」じゃない? 進化に注目。 [The internet is abuzz with the "Pinky revival"! ... But it's not just a "sweet"? Keep an eye on the evolution.]. Livedoor News (in Japanese). October 23, 2020. Retrieved September 15, 2024.
  2. ^ a b フレンテ・インターナショナル、「ピンキー」新フレーバー発売でイベント実施 [Frente International holds event to celebrate the release of new flavor of "Pinky"]. The Japan Food Journal (in Japanese). October 9, 2006. Retrieved September 15, 2024.
  3. ^ 東方神起、Pinky新CMのキャラクターに起用 [TVXQ appointed as new characters for Pinky's new commercial]. Oricon News (in Japanese). 2009-09-03. Retrieved 2025-08-11.
  4. ^ Pinky(ピンキー)は、おいしいミントタブレット. Frente International (in Japanese). Archived from the original on July 16, 2016.
  5. ^ フレンテ、湖池屋に商号変更 10月、新経営体制移行へ [Frente to change its name to Koikeya, transition to new management structure in October]. The Japan Food Journal (in Japanese). June 24, 2016. Retrieved September 15, 2024.