Ora (marque)

For electric car marketed as the GWM Ora in some countries, see Ora Good Cat.
Ora
Product typeAutomobile
OwnerGreat Wall Motor
CountryChina
Introduced2018 (2018)
Ambassador(s)Lu Wenpu (Ora brand CEO)[1]
Websiteoraev.com (China)
Chinese name
Simplified Chinese欧拉
Hanyu PinyinOūlā

Ora (Chinese: 欧拉; pinyin: Oūlā; stylised in all caps) is a marque of battery electric cars established in 2018 by Chinese automaker Great Wall Motor (GWM).[2]

According to GWM, Ora stands for "open, reliable and alternative", while also paying homage to Leonhard Euler, a notable Swiss mathematician whose surname is phonetically translated as "Oula" in Mandarin Chinese.[3]

History

Ora Cat GT at IAA 2021

Great Wall Motors announced the creation of the new Ora brand, dedicated to a new line of electric cars, in May 2018.[4] At the time, the brand was launched with two initial models: the crossover iQ5 (later iQ) and city car R1 (later Black Cat).[5] Sales of the iQ officially kicked off the brand in August 2018.[6] The third Ora model R2 (later White Cat) was first previewed in June 2019,[7] with production officially beginning in July 2020.[8]

The Ora brand entered Europe, Thailand, Malaysia, South Africa and Australia in late 2022, Brazil in 2023, and Brunei in 8 December 2023. Ora was unveiled at Indonesia International Auto Show 2023 and is planned to be marketed in Indonesia in 2024.[9]

The naming of the "Cat" series vehicles is reportedly based on a Deng Xiaoping's famous quote: "No matter if it is a white cat or a black cat; as long as it can catch mice, it is a good cat."[10][11]

Vehicles

Current

Discontinued

Concept

  • Ora R2 Concept
  • Ora Futurist
  • Ora Punk Cat
  • Ora Lightning Cat
  • Ora Big Cat
  • Ora Haomao / 03 / Good Cat / Funky Cat
    Ora Haomao / 03 / Good Cat / Funky Cat
  • Ora Lightning Cat
    Ora Lightning Cat
  • Ora Lightning Cat Touring
    Ora Lightning Cat Touring
  • Ora Ballet Cat
    Ora Ballet Cat

Discontinued

  • Ora iQ
    Ora iQ
  • Ora Black Cat
    Ora Black Cat
  • Ora White Cat
    Ora White Cat
  • Ora Cherry Cat
    Ora Cherry Cat

See also

References

  1. ^ https://quatrorodas.abril.com.br/carros-eletricos/gwm-anuncia-novo-ceo-da-ora-e-prepara-o-reposicionamento-da-marca/#:~:text=A%20GWM%20est%C3%A1%20revisando%20os,que%20tamb%C3%A9m%20comanda%20a%20Haval.
  2. ^ Pickering, Michael (2025-07-18). "Who is GWM? A quick guide to the first Chinese car brand to launch in Australia". WhichCar. Archived from the original on 2025-07-22. Retrieved 2025-08-03. GWM spun off its battery business into an independent battery manufacture in 2018 and in the same year, established the Ora EV brand as well as signing a joint venture agreement with BMW to produce electric Mini products in China.
  3. ^ "NEW Brand 'ORA' Released by GWM-GWM News-GWM". Great Wall Motor. 5 September 2018. Retrieved 13 September 2021.
  4. ^ "Great Wall launches dedicated electric car brand ORA". electrive.com. 2018-05-07. Retrieved 2022-01-14.
  5. ^ "Great Wall launches dedicated electric car brand ORA". Retrieved 2020-07-06.
  6. ^ "ORA iQ hits market, priced from RMB 89,800". Retrieved 2020-07-06.
  7. ^ "ORA R2 Is Another Mini EV From Great Wall Motor, Range Will Reach 223miles". 15 June 2019. Retrieved 2020-07-06.
  8. ^ Tate (2020-07-16). "GWM ORA "White Cat" Goes on Chinese Market". China Car News, Reviews and More. Retrieved 2021-08-27.
  9. ^ "Mobil Listrik Retro GWM Ora 03 Dijual 2024" [Retro Electric Car GWM Ora 03 For Sale on 2024]. avolta.id. 14 August 2023. Retrieved 2023-08-20.
  10. ^ "这台欧拉好猫，你说它像保时捷还是甲壳虫？ - 人人焦点". ppfocus.com. Retrieved 2021-09-18.
  11. ^ "新车｜欧拉好猫今日上市 造型设计男女通吃，国产"小保时捷"吗？". auto.ifeng.com. Retrieved 2021-09-18.
  12. ^ Maxwell, Tom (23 April 2021). "A Chinese automaker created an electric clone of VW's iconic Beetle". Input. Retrieved 2021-08-26.
  13. ^ "Ora iQ China auto sales figures". 2 January 2019. Archived from the original on 27 September 2021. Retrieved 8 January 2023.
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