My.Games
| Industry | Video games |
|---|---|
| Founded | 2019 |
| Headquarters | Amsterdam , Netherlands |
Key people | Elena Grigorian (CEO) Valeria Chebotareva (CFO) |
| Products | Software, video games |
| Owner | Alexander Chachava |
Number of employees | 1800 (as of 2020) |
| Parent | Mail.ru Group (2019–2022) |
| Divisions | Knights Peak Interactive, AdsAdvisor |
| Website | my.games |
My.Games (styled as MY.GAMES) is a Dutch video game publisher and developer headquartered in Amsterdam, Netherlands. Some of the company's titles include War Robots, Rush Royale, Hustle Castle, Left to Survive, Zero City, Warface, and Tacticool.
History
In 2016, the company acquired mobile developer Pixonic.[1] In 2017, an investment division Mail.ru Games Ventures (MRGV) was set up as part of the company's gaming department. Mail.ru Group unified its gaming assets under the My.Games brand on May 30, 2019.[2] In 2020 MRGV was renamed to My.Games Venture Capital (MGVC).[3] In October 2020, My.Games became a major shareholder of Deus Craft and its current flagship product Grand Hotel Mania, released in July 2020.[4]
In October 2022, VK sold My.Games to Aleksander Chachava for $642 million, managing director of Leta Capital.[5] In December, My.Games announced it was leaving the Russian market. In an announcement issued by its Amsterdam headquarters, the publisher said all Russian revenue-generating operations will be separated into a new independent entity which will have no affiliation with My.Games.[6]
In September 2023, My.Games announced that Elena Grigorian has been appointed as CEO, advancing from previous roles with the company as chief marketing officer and chief strategy officer.[7]
In June 2024, My.Games launched a new publishing label division Knights Peak Interactive to distribute premium titles such as Starship Troopers: Extermination, Mandragora, Nikoderiko: The Magical World, Tempest Rising, and Hela.[8]
In July 2024, Dutch news program Nieuwsuur accused Boosty, a donation platform linked to My.Games, having been used to circumvent sanctions against Russia during the Russian invasion in Ukraine. Boosty's operator, CEBC, responded by banning the implicated accounts, while My.Games stated the report contained false information.[9][10] On June 30, 2024, My.Games announced the divestment of Boosty to investor Pavel Kharaneka.[11]
In May 2025, My.Games launched AdsAdvisor, a marketing analytics platform originally developed to support the company’s mobile products. The platform provides tools for campaign analysis, user acquisition automation, and creative workflow management.[12]
References
- ^ From Russia with cash: Mail.ru bags War Robots studio Pixonic for $30 million
- ^ Mail.ru Group reveals global gaming brand My.Games
- ^ Mail.Ru Group creates $100 million investment division to fund games
- ^ My.Games buys control of Deus Craft for up to $49.1 million
- ^ Batchelor, James (2022-10-04). "Russia-based publisher My.Games sold for $642m". GamesIndustry.biz. Retrieved 2024-08-02.
- ^ My.Games to exit Russia, restructure business
- ^ My.Games appoints Elena Grigorian as CEO as Vladimir Nikolsky steps down
- ^ MY.GAMES Launches Knights Peak Interactive
- ^ "Influencers zamelen via Nederland geld in voor uitrusting Russische militairen". nos.nl (in Dutch). 2024-07-24. Retrieved 2024-08-02.
- ^ "Netherlands-based donation service accused of offering workaround for Russian sanctions". Novaya Gazeta Europe. 2024-07-26. Retrieved 2024-08-02.
- ^ "Parent company to sell app accused of funnelling donations to Russian army". Novaya Gazeta Europe. 2024-07-30. Retrieved 2024-08-02.
- ^ "AdsAdvisor Launches Globally To Accelerate Growth For Mobile Businesses With A Comprehensive Marketing Platform". GlobeNewswire. 2025-05-12. Retrieved 2025-07-15.