Momox

momox SE[1] (until 13 December 2022: Momox AG, before 1 December 2021: Momox GmbH) is a Berlin-based recommerce site for used books and media founded by Christian Wegner in 2004.

Wegner has said that "momox" stands for "Moderner Medien Online Express-Ankauf" ("Modern Media Online Express Purchase").[2]

History and development

Wegner started selling used items in 2004 with 1500 € start-up capital and 20 square metres (220 sq ft) of storage space, selling on eBay and Amazon.[3] In May 2006, he founded Momox GmbH and the momox.de web site for buying books, CDs, and DVDs. The selling site Medimops opened in 2007.[4]

In 2010, other investors joined the company,[5] including the venture capital investor Acton Capital Partners from Munich.[6] Company founder Wegner reduced his stake to 67 per cent.[7] The company expanded to France, Austria, and Great Britain in 2011.[8] In the same year, storage capacity was expanded with two new logistics centers in Leipzig and Neuenhagen bei Berlin, in addition to the headquarters in Berlin, and a pick-up service was offered.[9][10] In 2013, Christian Wegner handed over his position on the board to Heiner Kroke and focused on expanding the business model for the fashion sector.[11] The following year, Momox launched the online platform ubup.com (“used but precious”), now renamed momoxfashion.com – an online shop for buying and selling second-hand clothing from well-known clothing brands.[12][13] Thanks to increased international activity in the media sector and accelerated growth in the trade of branded clothing, revenue grew from €150 million in 2016[14] to €200 million in 2018 and in 2019, Momox had € 250 million in sales.[15][16]

At the end of 2018, the Norwegian private equity firm Verdane Capital acquired a significant stake in the company.[17] As of 2019, the majority owner is Verdane Capital of Norway, and Wegner has sold all his shares.[18]

Due to Brexit, the company had to discontinue its service on momox.co.uk in December 2021.[19] On 2 December 2021, momox changed its legal form from a GmbH to a Aktiengesellschaft.[20]

In 2022, there was an expansion of the offering to Spain and Italy.[21] On 14 December 2022, its corporate registration changed from a German Aktiengesellschaft (AG) to a Societas Europaea (SE).[22]

Locations

  • Headquarters in Berlin[23]
  • Logistics centre in Leipzig (900 employees and 70,000 square meters of floor space (as of January 2021), since 2011, books and media):[24] According to the company, 50,000 packages are shipped there every day[25]
  • Logistics centre in Neuenhagen bei Berlin (clothing)[4]
  • Logistics centre in Stobno, Poland (books and media)[26]
  • Two additional locations in Poland: Szczecin and Przecław[27][28]

Reception

Based on the number of customer reviews on Amazon Marketplace, Momox ranks first with its German sales channel medimops and fourth with its French sales channel momox-shop.fr.[29] In 2012, Momox received the Zukunftspreis Brandenburg for its "innovative start-up followed by breathtaking development."[30] According to research by the German television magazine WISO, in 2021, Momox processed books sent in by customers incorrectly, declaring them "unsellable" or "not sent", but then offering them for sale on Medimops.[31]

See also

Notes

  1. ^ "About us".
  2. ^ Schneider, Christoph David (n.d.). "Interview mit Christian Wegner, Gründer von Momox". Start Stories (in German).
  3. ^ "Vom Arbeitslosen zum Secondhand-König". Galileo (in German). ProSieben. 21 June 2019. Retrieved 26 August 2021.
  4. ^ a b Gartz, Katya (5 May 2011). "Der Buchverkäufer mit dem goldenen Händchen". Der Tagesspiegel.
  5. ^ "'Wachstumskapital in Millionenhöhe': Acton steigt bei momox.de ein". Deutsche Startups (in German). 2 December 2010.
  6. ^ "Acton investiert in Momox". www.boersenblatt.net (in German). Retrieved 15 July 2025.
  7. ^ "Momox-Gründer Christian Wegner: Der Buchverkäufer mit dem goldenen Händchen". Der Tagesspiegel Online (in German). ISSN 1865-2263. Retrieved 15 July 2025.
  8. ^ "momox expandiert nach Österreich". APA-OTS (in German). 10 January 2012.
  9. ^ Goll, Ulrich (31 January 2012). "Der Internet-Großhändler: Der Herr der gebrauchten Bücher". Die Tageszeitung: taz (in German). ISSN 0931-9085. Retrieved 15 July 2025.
  10. ^ "Internethändler Momox zieht in Europas größtes Logistikzentrum, MOMOX GmbH, Story - lifePR". www.lifepr.de. Retrieved 15 July 2025.
  11. ^ "Vom Arbeitslosen zum Secondhand-König". prosieben.de (in German). 21 June 2019. Retrieved 15 July 2025.
  12. ^ "Momox starts on the French market". ACROSS. 5 July 2023. Retrieved 16 July 2025.
  13. ^ "momox entdeckt mit ubup seine modische Seite". deutsche-startups.de (in German). 21 February 2014. Retrieved 16 July 2025.
  14. ^ "momox wächst auf 150 Millionen Euro Umsatz". deutsche-startups.de (in German). 20 January 2017. Retrieved 16 July 2025.
  15. ^ "Re-Commerce: Momox macht 250 Millionen". Börsenblatt (in German). 3 March 2020.
  16. ^ "Re-Commerce". www.boersenblatt.net (in German). Retrieved 16 July 2025.
  17. ^ Henkel, Regina (6 September 2018). "Momox: Re-Commerce Marktführer erhält neuen Investor". FashionUnited (in German). Retrieved 16 July 2025.
  18. ^ "Norweger stocken bei Momox auf – Gründer verkauft seine Anteile". Handelsblatt (in German). 11 January 2019.
  19. ^ Message on https://www.momox.co.uk/ "Important information: Due to Brexit, we have to discontinue our service on momox.co.uk for the moment! Open sales will be processed and you can still access your account."
  20. ^ "momox wird zur AG". momox.biz. Retrieved 16 July 2025.
  21. ^ "Re-Commerce Marktführer momox expandiert nach Spanien und Italien". Retrieved 5 January 2023.
  22. ^ "momox ist nun eine europäische Aktiengesellschaft". Retrieved 5 January 2023.
  23. ^ "Online-Buchhandel Momox und Medimops: Der Algorithmus bestimmt den Preis" (in German). Archived from the original on 28 January 2016. Retrieved 16 July 2025.
  24. ^ Referat Kommunikation und Öffentlichkeitsarbeit. "Ministerpräsident - Juli 2012". www.ministerpraesident.sachsen.de (in German). Archived from the original on 11 January 2016. Retrieved 16 July 2025.
  25. ^ "Momox-Chef Heiner Kroke im Interview: „Ich bin Fan getragener Kleidung"". www.lvz.de (in German). 10 July 2025. Retrieved 16 July 2025.
  26. ^ "Stettin - Momox". Momox (in German). Archived from the original on 24 July 2016. Retrieved 16 July 2025.
  27. ^ "Momox-Chef Heiner Kroke im Interview: „Ich bin Fan getragener Kleidung"". www.lvz.de (in German). 10 July 2025. Retrieved 16 July 2025.
  28. ^ "What We Offer". momox.biz. Retrieved 16 July 2025.
  29. ^ "The World's Top Amazon Marketplace Sellers 2023". Webretailer.com. 6 March 2024. Retrieved 16 July 2025.
  30. ^ "Momox GmbH - Zukunftspreis Brandenburg". www.zukunftspreis-brandenburg.de. Retrieved 16 July 2025.
  31. ^ "Golem.de: IT-News für Profis". www.golem.de. Retrieved 16 July 2025.
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