McWord

A McWord is a word containing the prefix Mc-, derived from the first syllable of the name of the McDonald's restaurant chain. Words of this nature are either official marketing terms of the chain (such as McNugget), or are neologisms designed to evoke pejorative associations with the restaurant chain or fast food in general, often for qualities of cheapness, inauthenticity, or the speed and ease of manufacture. They are also used in non-consumerism contexts as a pejorative for heavily commercialized or globalized things and concepts.

Examples

Official McDonald's products and branding concepts

A screenshot of the video gaming website IGN under "McIGN" branding, c. September 2003

See also

References

  1. ^ McDonald's: Serviços Archived 2007-07-02 at the Wayback Machine
  2. ^ Hood, Duncam (1999-03-01). "Revenge of the tweens". Kidscreen. Archived from the original on 2011-08-14. Retrieved 2025-01-18.
  3. ^ Prichard, Peter: "The Making of McPaper" Andrews McMeel Pub, 1987. Amazon Link
  4. ^ "'McRefugees' in Hong Kong?". USA Today. 1 May 2007.