Luis Vega (singer)

Luis Vega
Birth nameLuís Esteban Solíz Flores
Born (1992-12-02) 2 December 1992
Santa Cruz de la Sierra, Bolivia
Genres
Occupations
  • Singer
  • songwriter
InstrumentVocals

Luís Esteban Solíz Flores (born 2 December 1992), known professionally as Luís Vega, is a Bolivian singer and songwriter of Regional Mexican music.[1]

He gained recognition and achieved fame by composing songs inspired by the stories shared by his followers on social media.[2] These narratives fueled his creativity, serving as the basis for the creation and production of his musical tracks. Vega was recognized as "Male Artist of the Year" at the 2023 and 2024 Bolivia Music Awards.[3][4]

Musical career

Beginnings as a singer

Raised in the Guapurú neighborhood of Plan 3000, in Santa Cruz de la Sierra,[5] Vega spent his childhood there before, in 2008, the Soliz-Flores family decided to move to Argentina in search of new opportunities, given the lack of stability in Bolivia, settling in the city of Córdoba for four years.[6] During that time, Vega and his brother David participated in a singing competition on Marcelo Tinelli's show. Although they did not advance in the competition, they continued working on their musical careers.[6] During his stay in Argentina, Vega dedicated three years to studying architecture, influenced by the recommendation of his father, who had worked in the construction industry for many years.[1] Although he eventually dropped out, Vega values the experience for giving him an appreciation for design and the ability to visualize projects.[1] After a few years in Argentina, they returned to Bolivia to continue pursuing their musical dreams.

Vega, with roots in a family with a deep artistic tradition that has shaped his growth in this field, found inspiration in his grandfather, Luis Jilguero Flores, who was a pioneer of the mariachi genre in Santa Cruz, which led him to delve into regional Mexican music.[6] His mother provides him with vocal instruction, while his father is in charge of artistic management. In addition, his brother David Soliz, who is also active in the music scene, is a source of inspiration and constant support in his career.[7]

In 2016, the Unitel television network introduced the Spanish franchise Star Academy in Bolivia under the name "La Fábrica de Estrellas by Star Academy", a talent show that offered participants comprehensive training in singing, dancing, stagecraft, and body language in a high-performance music academy.[8] In its first edition, Vega's brother, David Soliz, was crowned the winner.[9] Buoyed by this success, a year later, Vega decided to participate in the second season of the show, becoming one of the finalists.[10] Despite not winning first place, which came with a cash prize and a record deal, this experience marked the beginning of Vega's artistic career, and he would later begin his career under the stage name Luis Vega.[11]

Vega's stage name originated in honor of his Argentine friend from The elderly artist, Luis Vega, who, despite being homeless, predicted a brilliant future for him as an artist. After Vega's death, Soliz decided to adopt his name as a tribute to his memory.[11]

From TikTok to International Fame

Vega began his career performing covers of hits by artists such as Luis Miguel and Carín León, deeply influenced by the ranchera genre and regional Mexican music.[1] Although at first he did not receive contracts and was limited to singing covers at private events, his perspective changed when he began composing songs based on the experiences shared by his followers on TikTok.[11] The starting point was a message from a heartbroken follower, who asked the 29-year-old singer-songwriter for a song that expressed his pain after being left by his wife.[11]

The composition, made in just five minutes, quickly gained popularity on social media and became a viral hit with the song titled "Me va mejor con el alcohol", an answer to the follower he did not know.[7] The song surpassed one million views on YouTube, catapulting Vega to gain more than 14 thousand monthly listeners on Spotify, receiving recognition in Mexico, Paraguay, Chile and Ecuador.[2] Vega wanted to be the voice of impactful stories, inspired by this, he continued writing stories of his followers, giving rise to the song "La niña", based on the story of a Chilean minor with cancer. [7] Despite his busy schedule, Luis always interacts with his followers on social media, who congratulate him and request songs. With pencil, paper, and guitar in hand, he composes songs, turning his phrase "pure paper and pencil" into his emblem.[6]

With the goal of gaining recognition, Vega launched the "Musicalle" initiative, announcing free improvised street concerts through his social media channels.[12] At these spontaneous events, he performed with a speaker and a guitar in public places. During one of these experiences in Cochabamba, he began his concert with around 100 people, but eventually up to 4,000 joined him in the Plaza de las Banderas.[13]

In February 2023, amid his interaction with followers on TikTok, Vega was challenged to compose a song for Grupo Frontera.[14] Although it was his first foray into the cumbia genre, he accepted the challenge. With his characteristic style, Luis Vega shared on paper and pencil the creation process of what would become "Bailando Conmigo." This song became a viral phenomenon, accumulating 22 million views on YouTube.[14] Although the song was never performed with Grupo Frontera, it caught their interest, leading to a meeting between Vega and the group to discuss possible future collaborations.[15] This connection led to Vega joining Grupo Frontera's "El Comienzo" tour as an opening act.[16] Later, to the rhythm of ranchera music and rap, rapper Corona and singer Luis Vega released their musical theme 'Desvelados' on 25 March 2023.[17]

Start of international collaborations

As part of the 2023 Tour "El Comienzo", Vega had the honor of opening for Grupo Frontera in Chile, on 25 July, at the Movistar Arena.[18] The following day, 26 July, he had his second performance at Luna Park.[16] Then, on 28 July, he did the same in Bolivia, at Estadio Real Santa Cruz.[19] During the event, Vega had the pleasure of singing a duet with Frontera's main vocalist, Adelaido 'Payo' Soliz, who greeted him at center stage while the cheers of the fans echoed throughout the venue.[20] These collaborations strengthened the ties between Luis Vega and Grupo Frontera, giving rise to a friendship that transcended the stage. In addition, Grupo Frontera has been key in introducing Vega to other artists in the industry, generating speculation about possible future musical collaborations between the two parties.[21]

On 14 September, Vega collaborated with former Ráfaga member Rodrigo Tapari to release the remix of his song "Bailando Conmigo".[22] The song, initially conceived as a collaboration with Grupo Frontera earlier this year,[14] took a new direction with Tapari's participation, resulting in a music video that was a resounding success.[22] That same month, during the celebrations of the 213th anniversary of the Gesta Libertaria Cruceña, Vega received the Medal of Municipal Merit, with the mention of Citizen Service in the Municipal Council, in recognition of his outstanding musical talent that has transcended borders with his compositions and performances.[23]

Later, in mid-October of the same year, Vega moved to Mexico where he collaborated with renowned artists such as Rigeo, releasing the song "Modo Romeo", which has already accumulated more than 90 thousand views on YouTube.[24] Furthermore, thanks to his friends from Grupo Frontera, he met the group De Parranda, with whom he released "Filtro".[25]

The year 2023 marked a milestone in Vega's career at the Bolivia Music Awards, where he achieved an impressive record of 10 nominations, thus setting a precedent as the first artist to achieve such a feat in a single awards ceremony, in addition to being the first to win 4 awards in the same edition.[26] These nominations include Song of the Year, Video of the Year, Best Collaboration, and Best International Collaboration. Vega was also nominated and won in the categories of Singer-Songwriter of the Year and Male Artist, as well as the categories of Song of the Year with "Bailando Conmigo" and Best International Collaboration with "Tonta".[27]

In early February 2024, Vega and Javvi Elias presented "Voy a Desaparecer", an emotional song that addresses heartbreak.[28] This song quickly became the most popular in all of Bolivia, reaching number one in YouTube trends and surpassing one million views in less than two weeks.[29] In addition, it managed to enter the Top 100 of Apple Music Bolivia and the Top Virales of Spotify Bolivia, surpassing renowned artists in the industry.[29]

Hagamos Historia: From the Streets to Real Santa Cruz

In August 2024, Vega revealed that the song "La Foto" (The Photo) was born from a message from a fan who asked him to write a song dedicated to his ex-partner. The song was performed live before its release and, after being posted on social media, quickly went viral, surpassing one million views in less than a day and reaching number one in the trending topics in Bolivia.[30]

That same month, Vega announced at a press conference his debut as a headliner in a stadium, scheduled for 9 November under the title "Hamos Historia" (Let's Make History). He noted that the event represented the fulfillment of a childhood dream and emphasized that the project arose from the support he had received since his first street performances.[31] On the same occasion, he confirmed the participation of more than 15 guest artists, including Américo, Rigeo, De Parranda, and Corona, as well as a space dedicated to emerging musicians.[32]

On 8 November, Vega performed at the Jaime Laredo Open Air Theater in La Paz, as part of the same tour. He performed "Si te vuelvo a ver" with Los Vásquez and Rigeo, and made two songs in collaboration with Américo.[33] Under the same concept, he offered a massive concert on 9 November at the Estadio Real Santa Cruz, accompanied by more than 15 guest artists. The event included a segment dedicated to emerging talents and allocated part of the proceeds to the Davosan Foundation.[34]

After his first concert in a national stadium, Vega continued his international projection with performances on large-scale stages in the region. On 13 December 2024, he was invited by the Chilean duo Los Vásquez to perform at the Movistar Arena in Santiago, as part of the 14th anniversary of his career.[35] Later, on 26 January 2025, he participated in the Villeta 2025 festival in Colombia, where he shared the bill with artists such as Silvestre Dangond, Yeison Jiménez, Luis Alfonso and Pipe Bueno.[36]

In March 2025, Vega collaborated with Bonny Lovy and Corona on the release of the song "Mi Debilidad," a salsa-rhythm piece recorded with the Santa Cruz History Museum as the location for its music video.[37] The song was published on digital platforms and reached 11,000 views on YouTube in its first 12 hours.[37]

In a statement released in May 2025, Vega announced his decision not to attend future award ceremonies in Bolivia, highlighting the need for more transparent processes based on verifiable merit. He questioned the influence of economic factors on some nominations and stated that he considers public support and the organic success of his music to be the main recognition.[38][39] A few days later, Vega clarified that his criticisms were not directed at any particular event and expressed respect for Diego Alba, creator of the Bolivia Music Awards. In this context, he announced that his team would sponsor the event, with the aim of contributing to its strengthening. He also proposed a voting system based on professionals in the music field, such as producers, managers, journalists, and artists, to ensure a talent-centered evaluation.[40]

In March 2025, Vega and Joseca announced their artistic reconciliation after a period of estrangement that began in 2023. The news was accompanied by the confirmation of a musical collaboration between the two, the result of a process of dialogue and professional reunion.[41] The following month, they announced their artistic reconciliation and presented their first musical collaboration, titled Basura, released on 10 April 2025.[42] The song combined the characteristic styles of both artists: "Modo Cumbia" by Joseca, and "Puro Papel y Lápiz" by Vega.[41]

Personal life

Vega was in a relationship with Nathalia Calvimonte, a television and social media presenter from Santa Cruz, for over four years.[43] In September 2023, the couple announced they were expecting their first child through a social media post.[44] Months later, Tomás was born in Santa Cruz de la Sierra, thus completing a new stage in their family life.[45]

On 9 November 2024, during the Hagamos Historia concert at the Estadio Real Santa Cruz, Vega premiered a song dedicated to Calvimonte, whom he invited on stage. At the end of the performance, he received a ring from an assistant and, in front of the audience, proposed to her.[46] Calvimonte, who was already living with Vega and raising their son together, accepted the proposal on stage, publicly marking the couple's commitment.[47]

The couple married in April 2025. The civil ceremony took place on Tuesday, 22 April, in an intimate ceremony attended by close family members.[48] Days later, on Saturday, 26 April, the religious ceremony took place at Las Arecas estate in Pedro Lorenzo, with approximately 400 guests in attendance.[49] During the celebration, he performed three songs live, including "El Último Amor," the song with which he proposed to her. The evening included musical performances by other artists, a tattoo booth, and the collective creation of a painting signed by those in attendance.[49]

That same month, the two launched the podcast ¿Quién tiene la razón? ("Who's Right?"), which focuses on relationship issues. It was recorded at his residence and aired weekly on Wednesday nights, with no regular guests in its first broadcasts.[50]

Discography

Credits taken from iTunes.[51]

Studio albums

  • 2018: La chica nice

Singles

  • 2021: Hey
  • 2022: Me va mejor con el alcohol
  • 2022: Enemigo
  • 2022: Mi despedida
  • 2022: De vez en cuando
  • 2022: Ayudame
  • 2023: Bailando conmigo
  • 2023: Desvelado (ft. Corona)
  • 2023: Contacto Cero (ft. David Soliz)
  • 2023: Enemigo (ft. Rodrigo Tapari)
  • 2023: Modo Romeo (ft. Rigeo)
  • 2023: Filtro (ft. De Parranda)
  • 2023: Tonta (ft. Dayanara)
  • 2024: Voy a desaparecer (ft. Javvi Elias)
  • 2024: Ridículo
  • 2024: La foto
  • 2024: Bailando conmigo (ft. Edwin Gaona)
  • 2024: Si te vuelvo a ver (ft. Los Vásquez, Rigeo)
  • 2024: El ultimo amor
  • 2025: Mundo chiquito (ft. De Parranda)
  • 2025: Qué más da (ft. Nico Hernandez)
  • 2025: Mi debilidad (ft. Corona, Bonny Lovy)
  • 2025: Basura (ft. Joseca)

Awards and nominations

Bolivia Music Awards

Year Category Work Result References
2022 Song of the Year Me va mejor con el alcohol Nominated [52]
Singer-songwriter of the Year Himself Won
Composer of the Year Nominated
Best Artist of Bolivia Music's Ranking Mi despedida Nominated
Video of the Year De vez en cuando Won
Male Artist of the Year Himself Nominated
2023 Song of the Year Contacto Cero Nominated [27]
Bailando conmigo Won
Video of the Year Desvelado Nominated
Best Collaboration Desvelado Nominated
Contacto Cero Nominated
Best International Collaboration Bailando conmigo Nominated
Tonta Won
Singer-songwriter of the Year Himself Won
Composer of the Year Nominated
Male Artist of the Year Won
2024 Singer-songwriter of the Year Won [4]
Video of the Year Ridículo Won
La foto Nominated
Voy a desaparecer Nominated
Song of the Year Voy a desaparecer Won
La foto Nominated
Ridículo Nominated
Best Collaboration Voy a desaparecer Won
Best International Collaboration Si te vuelvo a ver Nominated
Filtro Nominated
Modo Romeo Nominated
Male Artist of the Year Himself Won

References

  1. ^ a b c d "Luis Vega: Música y poder". El País Tarija (in Spanish). Retrieved 23 March 2024.
  2. ^ a b ""Me va mejor con el alcohol", del cruceño Luis Vega, alcanza el millón de reproducciones". El Deber (in Spanish). 17 October 2022. Retrieved 23 March 2024.
  3. ^ "Luis Vega y Lu de la Tower, los mejores en "Bolivia Music Awards"". El Deber (in Spanish). 24 November 2023. Retrieved 23 March 2024.
  4. ^ a b Aliaga, Rodolfo (31 January 2025). "Luis Vega, Gardenia y la Boy Band Uno se imponen en los Bolivia Music Awards". La Razón (in Spanish). Retrieved 26 June 2025.
  5. ^ Deber, El. "Luis Vega celebra el aniversario del Plan 3.000, el distrito que lo vio crecer | El Deber". eldeber.com.bo (in Spanish). Retrieved 28 June 2025.
  6. ^ a b c d "El éxito de Luis Vega es fruto de un sueño que persiguió desde niño". El Deber (in Spanish). 14 July 2023. Retrieved 23 March 2024.
  7. ^ a b c Bolivia, Opinión (10 July 2023). "10 millones de reproducciones en YouTube: Luis Vega lleva a Bolivia al estrellato mundial". Opinión Bolivia (in Spanish). Retrieved 23 March 2024.
  8. ^ Cadena, Patricia (14 June 2016). "Los realities se reinventan". eju.tv (in Spanish). Retrieved 28 March 2024.
  9. ^ Cadena, Patricia (18 July 2016). "David ganador de Star Academy". eju.tv (in Spanish). Retrieved 28 March 2024.
  10. ^ "Luis Vega, el artista del momento, encendió la chispa del 'finde' en La Revista". noticias.unitel.bo (in Spanish). Retrieved 28 March 2024.
  11. ^ a b c d "Luis Vega, el cruceño que convierte en canciones las historias de sus seguidores". El Deber (in Spanish). 12 January 2022. Retrieved 23 March 2024.
  12. ^ "Luis Vega, autor de "Bailando Conmigo", ofrecerá un concierto gratuito en Tarija (Video)". El País Tarija (in Spanish). Retrieved 29 March 2024.
  13. ^ "Luis Vega: "Creé mi propio espacio para cantar mis canciones"". Los Tiempos (in Spanish). 18 September 2023. Retrieved 29 March 2024.
  14. ^ a b c Nuñez, Stefany Beatriz Guzmán. ""Bailando Conmigo" de Luis Vega alcanza 2.3 millones de reproducciones en YouTube". www.reduno.com.bo (in Spanish). Retrieved 28 March 2024.
  15. ^ Bolivia, Opinión (27 July 2023). "¿Se viene un tema juntos?: el boliviano Luis Vega y el Grupo Frontera desatan la expectativa". Opinión Bolivia (in Spanish). Retrieved 28 March 2024.
  16. ^ a b ""Estoy soñando": El boliviano Luis Vega abrirá el concierto del Grupo Frontera en Argentina". noticias.unitel.bo (in Spanish). Retrieved 28 March 2024.
  17. ^ "La Revista: Corona y Luis Vega presentaron "Desvelado"". television.unitel.bo (in Spanish). Retrieved 23 March 2024.
  18. ^ "Luis Vega será telonero de Grupo Frontera en Chile y Argentina" (in Spanish). Sucre: Correo del Sur. 17 July 2023. Retrieved 7 April 2024.
  19. ^ "Grupo Frontera llega a Bolivia con su gira 'El Comienzo'". El Deber (in European Spanish). 29 May 2023. Retrieved 28 March 2024.
  20. ^ "El cherry del concierto: Luis Vega cantó 'Que vuelvas' junto al Grupo Frontera en Santa Cruz". noticias.unitel.bo (in Spanish). Retrieved 28 March 2024.
  21. ^ Verduguez, Alejandra. "¿Grupo Frontera y Luis Vega de nuevo juntos? Hablaron de un nuevo tema". www.reduno.com.bo (in Spanish). Retrieved 28 March 2024.
  22. ^ a b ""Bailando Conmigo": Así suena la canción de Luis Vega junto a Rodrigo Tapari". noticias.unitel.bo (in Spanish). Retrieved 28 March 2024.
  23. ^ "Galardón al mérito municipal para un especialista en quemados, un músico y una benefactora emprendedora". El Deber (in Spanish). 29 September 2023. Retrieved 23 March 2024.
  24. ^ "Cantantes cruceños derrochan talento y brillan en el exterior". El Deber (in European Spanish). 6 November 2023. Retrieved 23 March 2024.
  25. ^ ElHorizonte (27 October 2023). "Enamora el boliviano Luis Vega con regional mexicano". EL HORIZONTE (in Mexican Spanish). Retrieved 23 March 2024.
  26. ^ "Este miércoles se entregarán los premios Bolivia Music Awards 2023". El Deber (in Spanish). 22 November 2023. Retrieved 23 March 2024.
  27. ^ a b ""Bolivia Music Awards 2023" premia el talento en la industria musical boliviana". Los Tiempos (in Spanish). 24 November 2023. Retrieved 23 March 2024.
  28. ^ "Javvi Elías: "Cada artista es único e irremplazable; cometemos un error muy mediocre que es comparar"". El Deber (in Spanish). 9 March 2024. Retrieved 23 March 2024.
  29. ^ a b PAT, RED (22 February 2024). "Éxito Rotundo en YouTube: Colaboración de Javvi Elias y Luis Vega Bolivia Supera el Millón de Vistas". Red PAT (in Spanish). Retrieved 23 March 2024.
  30. ^ Deber, El. "Luis Vega: "Estamos apostando por algo que será importante, histórico" | El Deber". eldeber.com.bo (in Spanish). Retrieved 27 June 2025.
  31. ^ ""Hagamos Historia": Luis Vega dará su primer concierto en un estadio y participarán invitados especiales". unitel.bo (in Spanish). Retrieved 27 June 2025.
  32. ^ "Luis Vega revela detalles del concierto 'Hagamos historia'". television.unitel.bo (in Spanish). Retrieved 27 June 2025.
  33. ^ "Luis Vega hizo vibrar a los paceños en una noche llena de emociones". unitel.bo (in Spanish). Retrieved 27 June 2025.
  34. ^ "El sueño de Luis Vega se hace realidad: El concierto que hará historia". T Informas Bolivia (in Spanish). 15 August 2024. Retrieved 27 June 2025.
  35. ^ Uno, Red. "Luis Vega brilla en el Movistar Arena de Chile junto a 'Los Vásquez'". www.reduno.com.bo (in Spanish). Retrieved 27 June 2025.
  36. ^ Sanchez, Silvia. "¡Lo dio todo! Luis Vega sorprende con su concierto en Colombia". www.reduno.com.bo (in Spanish). Retrieved 27 June 2025.
  37. ^ a b Deber, El. "Tres grandes cruceños se unen y cantan salsa: Luis Vega, Bonny Lovy y Corona | El Deber". eldeber.com.bo (in Spanish). Retrieved 27 June 2025.
  38. ^ Sanchez, Silvia. "Luis Vega decide dejar de recibir premios en Bolivia". www.reduno.com.bo (in Spanish). Retrieved 27 June 2025.
  39. ^ Deber, El (19 May 2025). "¿Por qué Luis Vega ya no asistirá a las premiaciones artísticas en Bolivia? | El Deber". eldeber.com.bo (in Spanish). Retrieved 27 June 2025.
  40. ^ "¿Luis Vega ahora como patrocinador?: Un giro inesperado en los Bolivia Music Awards - esLatino Radio". eslatinoradio.com (in Spanish). 20 May 2025. Retrieved 27 June 2025.
  41. ^ a b Flores, Charles Muñoz. "[VIDEO] 'Modo Cumbia a Puro Papel y Lápiz': Luis Vega y Joseca confirman grabación juntos". www.reduno.com.bo (in Spanish). Retrieved 28 June 2025.
  42. ^ "Luis Vega y Joseca conquistaron al público cochabambino en un concierto gratuito". unitel.bo (in Spanish). Retrieved 28 June 2025.
  43. ^ Aliaga, Rodolfo (11 November 2024). "Cantante Luis Vega pide matrimonio en medio concierto y le dan el sí". La Razón (in Spanish). Retrieved 27 June 2025.
  44. ^ Uno, Red. "¡Estamos Embarazados! Luis Vega confirmó que será papá; su novia tiene dos meses de embarazo". www.reduno.com.bo (in Spanish). Retrieved 27 June 2025.
  45. ^ Deber, El. "Luis Vega y Nathalia Calvimonte dan la bienvenida a su primer hijo | El Deber". eldeber.com.bo (in Spanish). Retrieved 27 June 2025.
  46. ^ "Video: En medio de su concierto, Luis Vega le propuso matrimonio a su novia con una nueva canción". unitel.bo (in Spanish). Retrieved 27 June 2025.
  47. ^ Flores, Charles Muñoz. "¡Se nos casa! Nathalia irá al altar con Luis Vega, tras una pedida de matrimonio de ensueño". www.reduno.com.bo (in Spanish). Retrieved 27 June 2025.
  48. ^ Deber, El (21 April 2025). "'A puro papel y lápiz': Luis Vega y Nathalia Calvimonte ya son esposos | El Deber". eldeber.com.bo (in Spanish). Retrieved 27 June 2025.
  49. ^ a b Deber, El. "Tatuajes, música y fricasé: la boda de Luis Vega y Nathalia fue una fiesta inolvidable | El Deber". eldeber.com.bo (in Spanish). Retrieved 27 June 2025.
  50. ^ Deber, El (23 April 2025). "Una promesa para siempre: Luis Vega y Nathalia Calvimonte se darán el "sí, quiero" | El Deber". eldeber.com.bo (in Spanish). Retrieved 27 June 2025.
  51. ^ "Luis Vega on Apple Music". Apple Music.
  52. ^ ""Bolivia Music Awards 2022" premió a los artistas destacados". Los Tiempos (in Spanish). 15 April 2023. Retrieved 23 March 2024.
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