Jeff Shardell

Jeff Shardell
NationalityAmericans
Occupation(s)businessperson, storm chaser
Websitehumblebrands.com

Jeff Shardell is an American businessperson, storm chaser and former business development executive for Google.[1][2] He is the founder and CEO of Humble Brands, a Taos-based body care company.[2]

Background

Shardell joined Netscape in 1996 as Director of Business Development. He moved to AOL in 1998 after it acquired Netscape. In 1999, he co-founded Gloss.com where he served as the Vice President of business development which was acquired the following year by Estée Lauder for a reported $20 million.[3][4][5]

In 2002, he joined Google as Senior Director of Business Development.[6] In 2015, he founded and became CEO of Humble Brands, a personal care company based in Taos, New Mexico that offers Natural deodorant, lip balm and soap.[2][7][8] Shardell founded Humble Brands to produce natural deodorants after learning about the potential health risks of aluminum-based antiperspirants.[2]

In 2025, Humble Brands collaborated with Jason Momoa to create Rockrose & Cedar, a plastic-free, naturally sourced deodorant.[9][10][11]

Storm chasing

Shardell's interest in storms and severe weather began at an early age. While serving as Director of Business Development at Google, he decided to quit his corporate job and become a storm chaser, which evolved from an experiment into a career hobby.[2] He was featured in USA Today,[12] Reuters [13] and Slovak outlet Sme for his storm-chasing activities.[14]

See also

References

  1. ^ "Google pays Apple billions a year to use its search engine. Now executives must testify". The Washington Post. 2023-09-21. ISSN 0190-8286. Retrieved 2025-08-15.
  2. ^ a b c d e Zevin, Leo (2025-02-10). "This Former Google Exec Left Tech to Chase Tornados — Now, His Sustainable Personal Care Brand Is Lightning in a Bottle". Entrepreneur. Retrieved 2025-08-15.
  3. ^ "708 Jeff Shardell: Founder & CEO of Humble Brands". Apple Podcasts. Retrieved 2025-08-15.
  4. ^ bio, See full. "Estee Lauder buys Gloss.com". CNET. Retrieved 2025-08-15.
  5. ^ Born, Pete (2007-06-25). "Beauty Beat: Gloss.com Set To Shut Down". WWD. Retrieved 2025-08-15.
  6. ^ "DivX, Inc. Contract". Justia.
  7. ^ Nelson, Leah (2021-11-04). "How a local body care company bounced back from the pandemic". The Taos News. Retrieved 2025-08-15.
  8. ^ Hackl, Cathy. "The Future Of Healthy Care: Building Brands Based On Integrity Not Hype". Forbes. Retrieved 2025-08-15.
  9. ^ Care, Body. "Jason Momoa breaks into beauty with deodorant collab". cosmeticsbusiness.com. Retrieved 2025-08-15.
  10. ^ "TechMagic: Mixed Reality Headsets, Jason Momoa's CPG Pivot, NASA x Oakley, and Gaming AI". www.msn.com. Retrieved 2025-08-15.
  11. ^ "Jason Momoa Is Still Defending Our Oceans—And Our Armpits Now, Too". Men's Health. 2025-04-02. Retrieved 2025-08-15.
  12. ^ Hughes, Trevor. "Tempted by the tempests, chasers converge on Colorado". USA TODAY. Retrieved 2025-08-15.
  13. ^ "U.S. "Tornado Alley" spawns subculture of storm chasers". Reuters. 2011-04-28. Retrieved 2025-08-15.
  14. ^ a.s, Petit Press. "Extrémne počasie, čo zničí všetko". tech.sme.sk (in Slovak). Retrieved 2025-08-15.
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