Imaginus

Imaginus, Inc.
Native name
이매지너스
Company typePrivate subsidiary
Industry
  • Entertainment
FoundedMarch 16, 2010 (2010-03-16)
FounderChoi Jin-hee
Headquarters4F IMAGINUS 170, Noksapyeong-daero, Yongsan-gu,
Seoul
,
South Korea
Area served
Worldwide
Key people
  • Choi Jin-hee(CEO)
  • Ryu Hyung-jin (vice CEO)
  • Kim Hyo-seong (CFO)
  • Lee Hyun-jung (Chief Content Officer)
ProductsKorean dramas
Services
  • Drama Production
  • Film Production

Imaginus (Korean: 이매지너스) is a South Korean drama and film production company established in December 2021 by Choi Jin-hee, the former CEO of Studio Dragon. Headquartered in Seoul, Imaginus has quickly become a prominent player in the entertainment industry, attracting significant investments from companies like J&Private Equity (J&PE) and Contentree Central. The company is a creator collective that operates with multiple subsidiary labels and has produced notable projects like Coupang Play original series Cinderella at 2 AM, Disney+ original series Tempest, and Netflix original series Can This Love Be Translated?.

History

Imaginus was established on December 15, 2021 by Choi Jin-hee, former CEO of Studio Dragon, following her departure from her position in CJ ENM in November.[1] Initially capitalized at ₩10 million,[2] Imaginus attracted investment of ₩50 billion from J&Private Equity (J&PE) on December 8. According to an industry official, J&PE's investment in Imaginus was made at a corporate value of around ₩200 billion. It is said that the follow-up investment aims to increase the corporate value to ₩1 trillion.[3][4]

In August 2022, Choi, representing Imaginus, was recognized as one of "Korea's 100 female startup leaders" by Hankyung Geeks and Startup Alliance. The selection was based on factors such as cumulative investment amount, experience, and industry. The list showcased the top female startup representatives in 10 different industries, including Education, Fashion & Beauty, E-commerce, Finance & Insurance, Healthcare, Living & Space, Food Tech, Content & Social, Leisure & Travel, and Advertising & Marketing. Choi ranked first in the Content & Social category and 9th overall.[5][6]

Imaginus first work is Cinderella at 2 AM, a drama based on the web novel of the same name by Aigome. It depicts the love story of an ordinary woman who prioritizes protecting herself and a third-generation chaebol man who believes that protecting love is protecting himself. It was selected by KOCCA in April 2023 as one of the 27 projects to receive support from the '2023 Online Video Service (OTT) Specialized Content Production Support Project'. Studio Aljja was working on this project.[7] The drama was written by Oh Eun-ji, co-directed by Seo Min-jung and Bae Hee-young, and starred Shin Hyun-been and Moon Sang-min. The series aired on Coupang Play from August 24 to September 22, 2024, every Saturday and Sunday at 21:00 (KST). It was also broadcast on Channel A on the same day and is available for streaming on Viu and Viki in selected regions.

In October, Imaginus was selected as one of 13 companies for KOCCA's Global Leap Support Project. They participated in MIPCOM, the world's largest broadcasting and video content market in Cannes, France from October 16 to 19, where the Ministry of Culture, Sports and Tourism and KOCCA set up the largest-ever Korean pavilion to promote K-content. According to KOCCA, the event attracted over 1,500 exhibitors and 3,500 buyers from 108 countries. The Korean pavilion generated export consultation amounts of USD 468.34 million (approximately around ₩633.7 billion) through 750 consultations over four days.[8]

Imaginus has upcoming projects in the pipeline. In development is melodrama Tempest, which is being produced by Showrunner and Studio AA.[9][10] Prior to that, in March 2023, it was reported that director Kim Hee-won and writer Jeong Seo-kyeong, who previously collaborated on Little Woman, joined forces again for Tempest. Jun Ji-hyun being offered the female lead role opposite Gang Dong-won.[11][12] Additionally, Trii Studio label is preparing for romantic comedy Can This Love Be Translated? created by the writer team led by the Hong sisters at Studio Sot,[13] and directed by Yoo Young-eun.[14][15]

Imaginus received the 10 Million Dollar Export Tower Award at the 61st Trade Day in December 2024.[16]

Joint venture

In the summer of 2023, Choi collaborated with Hwang Ji-young and Kim Hee-won to establish Studio Abit. Hwang Ji-young is a renowned entertainment show director, recognized for her work on MBC's I Live Alone from 2017 to 2021, which earned her accolades such as the 2018 Korean Broadcasting Awards Producer Award and the 2020 MBC Special Achievement Award. Her last MBC project was With the Silk of Dohpo Flying in Denmark. Hwang oversees the entertainment department at Studio Abit, while director Kim Hee-won, known for directing Little Women and Vincenzo, oversees the drama department.[17][18][19]

Studio Abit was established as a joint venture between Imaginus and Innocean, an advertising production house affiliated with Hyundai Motor.[2] The studio's primary focus is to create relatable and enjoyable commercial content, including entertainment shows, dramas, and films. Leveraging the expertise of talented creators, Studio Abit aims to accelerate production and deliver high-quality projects. The signing ceremony for Studio Abit took place on August 7 at Innocean's Seoul headquarters, with key executives in attendance, including Innocean CEO Lee Yong-woo, Imaginus CEO Choi Jin-hee, and Studio Abit CEO Hwang Ji-young.[2][20]

Subsidiaries (Labels)

In March 2024, Ryu Hyung-jin, the vice president of Imaginus, shared details about ten labels under Imaginus and their respective leaders in an exclusive interview with Cine21.[9][21][13] The labels included:

  • Studio Sot (스튜디오 솥), led by the Hong Sisters
  • Showrunners (쇼러너스), which housed directors Jang Young-woo, Kim Hee-won, Choi Jeong-gyu, Yoo Je-won, Song Kyung-hwa, and other creators;
  • Studio Aljja (스튜디오 알짜), Director Park Jun-hwa's production house specializing in romantic comedies
  • Studio AA (스튜디오 AA), co-led by Gang Dong-won
  • Trii Studio (트리 스튜디오), led by producer Kim Jin-yi, Lee Na-jeong, and Lee Yoon-jung.
  • H House (에이치 하우스), led by director Kim Hong-seon, known for the mystery genre
  • About Film (어바웃 필름), led by Kim Seong-hwan, the production company behind Extreme Job.
  • Studio PIC (스튜디오 PIC)
  • Hips (힙즈)
  • Sunny Park (써니파크).[22]

Shareholders

In December, 2023, Imaginus attracted an investment of ₩50 billion from J&Private Equity (J&PE). At the time, J&PE's investment valued the company at approximately ₩200 billion.[3][4] The 2024 audit report shows that Imaginus's largest shareholder is CEO Choi's private company, HEA Company (58.85%). J&PE also holds shares through two investment partnerships: the 'J&P 1st Private Equity Investment Partnership' (5.62%) and the 'NH-J&-IBKC Label New Technology Association' (13.11%).[23]

In May 2025, Contentree Central reported its plan to acquire a 10.3% stake in Imaginus for ₩36.8 billion.[24] This transaction, based on Imaginus's total of 2,673,622 issued shares, valued the company at approximately ₩360 billion. An industry official noted that Contentree Central's entry as a new financial investor at the end of August 2025 is expected to slightly change the shareholding structure.[23]

Partnership

In 2023, Imaginus' Choi signed a strategic partnership with Myriagon Studio. Myriagon Studio, formerly known as Origamix Partners Inc, is a management company led by Shinsuke Sato, renowned for his original Netflix series Alice In Borderland. The rebranding took place following the acquisition of Origamix Partners Inc by Aniplex, a subsidiary of Sony Music Entertainment Japan. Starting from June 1, 2023, Choi appointed as Executive Advisor at Myriagon Studio in order to help establish a formidable Asian premium production network.[25][26][27]

On March 21, 2024, Imaginus' Choi and Adam Burke, the director of the Los Angeles Tourism Office, signed a memorandum of understanding to collaborate on producing a Korean drama set in Los Angeles and promoting the city as a global tourism destination. This marked the first time a U.S. city tourism office has entered into an agreement for content production, and established a three-year partnership.[28] In November 2024, Imaginus' Choi also signed a content joint development partnership with Japan's Asahi Broadcasting Corporation (ABC TV) to develop Japanese dramas combining Korean and Japanese production expertise.[29]

In May 2025, Tsai Chia-chun, the director of the Taiwan Creative Content Agency, flew to Seoul and signed a memorandum of understanding with Imaginus' Choi. The agreement is for a two-year collaboration on a series co-development. The two parties will invite Taiwanese creators to partner with the Imaginus team to create three original streaming series. The series will focus on romance and be developed for the worldwide market.[30][31][32]

Production works

Imaginus

Drama credits of Imaginus and its subsidiaries
Year Title Network Credited as Ref.
English Korean Director Screenwriter Producer
2024 Cinderella at 2 AM 새벽 두 시의 신데렐라 Coupang Play
  • Seo Min-jung
  • Bae Hee-young
 Oh Eun-ji Imaginus
Studio Aljja
Studio PIC 		[7]
2025 Tempest 북극성 Disney+ Kim Hee-won Jeong Seo-kyeong Imaginus
Showrunner
Studio AA 		[33]
[34]
Typhoon Family 태풍상사 tvN Jang Hyun-sook Lee Na-jeong
Trii Studio 		Imaginus
Studio PIC 		[35][36]
Can This Love Be Translated? 이 사랑 통역 되나요? Netflix Yoo Young-eun Hong sisters
Studio Sot 		Imaginus
Trii Studio 		[37]
[15]
2026 Donggung 동궁 Choi Jeong-gyu Kwon So-ra
Seo Jae-won 		Imaginus
Showrunner 		[38]
Having a Baby 아기가 생겼어요 Channel A Kim Jin-sung So Hae-won
  • Media Group Take Two
  • Studio PIC
 [39]
TBA Grand Galaxy Hotel 그랜드 갤럭시 호텔 TBA Oh Chung-hwan Hong sisters
Studio Sot 		Imaginus [40]
Soul 혼 TBA Kim Won-seok Park Ji-eun
[41][42]

Subsidiaries Production Works

About Film

Production Works of About Film[a]
Year Title Credited as Ref.
English Korean Director Screenwriter Producer
2019 Extreme Job 극한직업 Lee Byeong-heon Bae Se-young
  • About Film
  • Haegrim Pictures
 [43]
2020 Secret Zoo 해치지않아 Son Jae-gon
  • Son Jae-gon
  • Lee Yong-jae
  • Kim Dae-woo
  • About Film
  • DCG Plus
 [44]
2021 What Happened to Mr. Cha? 차인표 Kim Dong-gyu Kim Dong-gyu
  • About Film
  • Netflix
 [45][46]
2022 The Anchor 앵커 Jeong Ji-yeon
  • About Film
  • Insight Film
 [47]
2025 Sua's Home 캐리어를 끄는 소녀 Yun Sim-kyoung Yun Sim-kyoung About Film [48]
TBA Hug Me 안아줘 Kim Bo-ra Kim Bo-ra About Film [49]
Wild Things 와일드 씽 Son Jae-gon Son Jae-gon About Film [50]

H House

Drama credits of H House
Year Title Network Credited as Ref.
English Korean Director Screenwriter Producer
2020 Tell Me What You Saw 본 대로 말하라 OCN Kim Hong-seon
  • Ko Young-jae
  • Han Ki-hyun
 H House [51]
2021 L.U.C.A.: The Beginning 루카: 더 비기닝 tvN Cheon Seon-il
  • Take One Company
  • H House
 [52]
2025 Dear Hongrang 탄금 Netflix Kim Jin-ah[b]
[53][54]

Showrunners

Drama credits of Showrunners
Year Title Network Credited as Ref.
English Korean Director Screenwriter Producer
2024 Queen of Tears 눈물의 여왕 tvN
Park Ji-eun
[55]
2024 Love, Take Two 첫, 사랑을 위하여 Yoo Je-won
Ham Seung-hun 		Sung Woo-jin
[56]

Accolades

See also: Choi Jin-hee (entrepreneur) § Accolades

State honors

Name of the organization, year presented, and the award given
Country Award body Year Award Ref.
South Korea 61st Trade Day[c] 2024 10 Million Dollar Export Tower Award [57]

Listicles

Name of publisher, year listed, name of listicle, and placement
Publisher Year Listicle Placement Ref.
Forbes Korea 2021 50 Fast-Growing Startups in Korea by 2025 placed [58]

Notes

  1. ^ prior to joining Imaginus
  2. ^ adaptation of Tangeum: Swallowing Gold by Jang Da-hye
  3. ^ Honors are given at a ceremony on 61st Trade Day' ceremony. Trade Day is a statutory commemorative day established to promote balanced trade development and the will to promote trade. It was established as 'Export Day' on November 30, 1964 to commemorate the achievement of $100 million in exports, and its name was changed to 'Trade Day' in 1990.

References

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