Guerilla Marketing
| Guerilla Marketing ගරිල්ලා මාර්කටිං | |
|---|---|
 | |
| Directed by | Jayantha Chandrasiri[2] |
| Written by | Jayantha Chandrasiri |
| Produced by | K.C.K Communications |
| Starring | Yashoda Wimaladharma Kamal Addararachchi Sangeetha Weeraratne |
| Cinematography | Ruwan Costa |
| Edited by | Ravindra Guruge |
| Music by | Premasiri Khemadasa |
Production company | Simasahita Euroshian |
| Distributed by | CEL Theaters [3] |
Release date |
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| Country | Sri Lanka |
| Language | Sinhala |
Guerilla Marketing (Sinhala: ගරිල්ලා මාර්කටිං) is a 2005 Sri Lankan Sinhala action thriller film directed by Jayantha Chandrasiri and produced by K.C.K Communications for Euroshian Consultancy.[4] It stars Yashoda Wimaladharma, Kamal Addararachchi and Sangeetha Weeraratne in lead roles along with Jackson Anthony and Sriyantha Mendis.[5] Music composed by Premasiri Khemadasa.[6][7][8] It is the 1050th Sri Lankan film in the Sinhala cinema.[9]
Plot
Thisara runs an advertising agency and has had a relationship with his cousin Suramya. However, when she went away for her education, he married Rangi, a young woman from a wealthy family. When Suramya returned after completing her education, she joined Thisara's agency, even though she was qualified to work for a better firm. Suramya appears traditionally dressed but is well-talented, educated, and professional, while Rangi, who has a Western style, is neither qualified nor educated, despite her wealth.
A presidential election is approaching, featuring two main candidates: the current president (Sriyantha Mendis), and the opposition leader, Gregory Mahadikaram (Jackson Anthony). Thisara receives a propaganda contract from Gregory. As a key part of the propaganda campaign, he trains some people to spread false rumors about Gregory's good actions, which never actually occurred. He refers to this rumor-spreading as "Guerrilla Marketing." Ultimately, Gregory wins the election.
Thisara struggles with internal conflicts regarding Suramya. He is attracted to her appearance and style but feels bound by his marriage to Rangi. As a result, he becomes mentally ill and is admitted to a mental hospital. Later, Suramya reveals that although she could have joined a better firm, she chose to work at Thisara's agency to take revenge on him for abandoning her and marrying another woman. She succeeded by dressing and presenting herself in a way that appealed to his desires, causing him mental distress as he could not fulfill those desires with his wife.
In the final scene, a recovered Thisara is seen driving a vehicle with Rangi seated in the left seat, traditionally dressed as Suramya used to be.
Cast
- Yashoda Wimaladharma as Suramya Mahakehelwala
- Kamal Addararachchi as Thisara Dissanayake
- Sangeetha Weeraratne as Rangi Dissanayake
- Jackson Anthony as Gregory Mahadikaram
- Sriyantha Mendis
- Buddhadasa Vithanarachchi
- Gamini Jayalth
- Priyankara Rathnayake
- G. Ranganatha
- Palitha Galappaththi
- Mali Jayaweerage
Awards
Presidential Awards 2005
Source:[10]
- Jackson Anthony - Best Actor
- Premasiri Khemadasa - Best Musical score
- Ravindra Guruge - Best Editor
SIGNIS Salutation Awards 2007
Source:[11]
- Jayantha Chandrasiri - Best Director Silver Award
- Jackson Anthony - Best Actor Silver Award
- Ravindra Guruge - Best Creative Editor
- Premasiri Khemadasa - Best Creative Music Director
- Clifford Richard - Best Creative Singer
References
- ^ "Jayantha's 'Guerilla Marketing' ready for release". Sunday Times. Retrieved 3 December 2019.
- ^ "'Marketing' at its best". Sunday Times. Retrieved 4 December 2019.
- ^ "'Guerrilla Marketing' ready for market". Sunday Times. Retrieved 4 December 2019.
- ^ "Top guns share their marketing experiences". Sunday Times. Retrieved 4 December 2019.
- ^ "Jayantha breaks new ground with "Guerrilla Marketing"". The Sunday Times. Retrieved 11 March 2017.
- ^ "Guerrilla Marketing: More restraint vital in visual construction". Daily News. Retrieved 11 March 2017.
- ^ "Premiere of "Guerilla Marketing"". The Island. Retrieved 11 March 2017.
- ^ "Sri Lankan Screened Films". Sarasaviya. Archived from the original on 8 March 2018. Retrieved 11 March 2017.
- ^ "Sri Lanka Cinema History". National Film Corporation of Sri Lanka. Retrieved 3 October 2016.
- ^ "President honours Lankan Cinema". Sunday Times. Retrieved 10 December 2019.
- ^ "Signis salutation for cinema and small screen". Sunday Times. Retrieved 10 December 2019.