Good Data Corporation
Native name | 굿데이터코퍼레이션 |
|---|---|
| Company type | Private |
| Industry | |
| Founded | January 1, 2015 |
| Headquarters | , |
Area served | South Korea |
Key people | Won Soon-woo (CEO) |
| Services |
|
Good Data Corporation (Korean: 굿데이터코퍼레이션) is a South Korean big data analytics company established in 2013. Since 2015, the company has specialized in analyzing big data related to K-content, including TV topicality surveys for both dramas and non-drama programs (entertainment, current affairs, and liberal arts). Since 2023, the results have been published weekly on their own platform, FunDEX.
History
Good Data Corporation was established in 2013 as Cherry Picker Co., Ltd. The CEO, Won Soon-woo, holds degrees from the Department of Journalism and Broadcasting at Korea University and the Graduate School of Journalism at the same institution, where he serves as both CEO and Chief Researcher.[1][2][3]
In 2014, the company launched its online public opinion analysis service, Good Data, along with the beta version of its broadcast program, Good Data M. The following year, it announced the Korean TV program online public opinion evaluation index report and rebranded as Good Data Corporation.[1][4]
In 2015, the company began releasing the Weekly Online TV Evaluation Report.[5]
In 2017, Good Data conducted a big data survey for the presidential election in collaboration with Maeil Business Newspaper. From 2017 to 2022, the company planned and operated the Korea Communications Commission's public site, RACOI (Value Information Analysis System).[6] In 2019, it released search response survey results.
Between 2020 and 2021, Good Data launched NewsClee, a broadcast news clip response survey, began surveying OTT original programs, and opened the TVR platform. In 2021, it conducted an integrated TV-OTT K-content topicality survey and started the MakeNew joint AI learning data construction service.
In March 2022, the company announced FUNdex (FUN+Index), the drama fun intensity index.[7] That same year, Good Data collaborated with the Korean Advertising and PR Society for a seminar titled "Development of FUNdex for Changes in Digital Media Viewing Environment and Rediscovery of Content Value," held on July 29, 2022, at the Korea Advertising Culture Center in Seoul.[8][9] In 2023, it opened the FUNdex platform and held the first FUNdex Awards.
In 2024, Good Data participated in the Busan Contents Market, released global weekly reports, and held the second FUNdex Awards (offline).
On May 22, 2025, Good Data signed a memorandum of understanding with the Korea Advertisers Association at The Plaza Hotel in Jung-gu, Seoul, regarding the analysis of advertising effectiveness for TV and streaming services content.[10]
Services
Good Data has specialized in analyzing big data related to K-content, including TV topicality surveys for both dramas and non-drama programs (entertainment, current affairs, and liberal arts).[1][11] Good Data's 'TV Popularity Evaluation' (굿데이터의 'TV 화제성 평가') focused on analyzing online broadcast content-related posts. The survey targets programs on 5 terrestrial channels, 21 cable channels, and 4 comprehensive channels. It looks at not only current programs but also reactions to upcoming broadcasts, broadcasting station popularity rates, and evaluations of new programs.[12]
Online Integrated Issue Power of K-Contents
Online Integrated Issue Power of K-Contents, also known as K-Content Online BuzzWorthiness (Korean: TV–OTT 화제성 Top10) is a metric that measures the buzzworthiness of Korean content across various platforms. It is released weekly on Tuesdays. It assesses TV and OTT (Over-The-Top) content, including both drama and non-drama programs, as well as the content itself and its performers. First released in 2015, the initial version of this research was called the 'Weekly Online TV Evaluation Report'.
Top 10 TV–OTT Shows by Search Popularity
Top 10 TV–OTT Shows by Search Popularity (Korean: TV–OTT 검색 반응 TOP 10) is a weekly ranking of K-content based on search keywords. The company initiated this research in 2019, with the first weekly results being released in March 2020.
FunDEX Awards
In 2023, Good Data hosted the first-ever Fundex Award online. This award recognized outstanding both dramas and non-drama programs (entertainment, current affairs, and liberal arts), from both television and OTT, with winners chosen solely based on data.[13]
In 2024, the 2024 Fundex Awards were held in an offline ceremony for the first time at the Megazone Industry Academia Research Center Auditorium located in Gwacheon Knowledge Information Town on December 19, 2024. The event was organized by Good Data Corporation and sponsored by Megazone Cloud and the advertising agency Pentacle.[14] This event was also broadcast live online, recording 1,000 concurrent viewers, and the cumulative video views reached 12,000.[15]
References
- ^ a b c Choi, Cheung-seop (2018-04-05). [엔터비즈]굿데이터코퍼레이션 연혁 및 대표 프로필 [[Enterbiz] Good Data Corporation History and CEO Profile]. Sports Seoul (in Korean). Retrieved 2025-07-03 – via Naver.
- ^ "본격적으로 시작되는 TV와 OTT콘텐츠의 화 제성경쟁" (PDF). www.ktrwawebzine.kr. Retrieved 2025-07-05.
- ^ "[엔터비즈]TV화제성 조사 굿데이터 대표 "인터넷에 흩어져 있던 시청자 관심 수치화"". m.entertain.naver.com (in Korean). Retrieved 2025-08-01.
- ^ Years of Drama Topics
- Part 1: Won, Soon-woo (2024-04-25). [드라마 화제성 10년] ① 도깨비에서 SKY캐슬까지 (2016~2018년) [[10 Years of Drama Topics] ① From Goblin to SKY Castle (2016~2018)]. Baronbodo (in Korean). Retrieved 2025-07-03.
- Part 2:Won, Soon-woo (2024-04-25). [드라마 화제성 10년] ② K-드라마의 전성기 그리고 균열의 시작 (2019~2021년) [[10 Years of Drama Topics] ② The Golden Age of K-Dramas and the Beginning of the Cracks (2019-2021)]. Baronbodo (in Korean). Retrieved 2025-07-03.
- ^ 원, 순우 (2015-05-12). 무한도전 광희 호불호는 진행 중. Huffington Post Korea (in Korean).
- ^ Hwang, Eun-joo, ed. (2023-12-28). "더글로리·무빙 홈런? 착시효과" 2024년 대박 콘텐츠 전략 넷 ["The Glory, Moving Home Run? Optical Illusion Effect" 2024 Big Bang Content Strategy 4]. 중앙일보 (in Korean). Retrieved 2025-07-03.
- ^ Jeong, Ha-eun (2022-03-17). 'SKY 캐슬', 펀덱스가 선정한 가장 재밌는 K-드라마 ['SKY Castle', the most entertaining K-drama selected by Fundex]. Sports Seoul (in Korean). Retrieved 2025-07-03 – via Naver.
- ^ Lee, Jun-goo (2022-07-28). 한국광고PR실학회, 미디어콘텐츠 재발견 FUNdex 세미나 [Korean Advertising PR Society, Media Content Rediscovery FUNdex Seminar]. Newsis (in Korean). Retrieved 2025-07-03.
- ^ 미디어오늘 (2022-08-01). 시청률로 잡아내지 못한 ‘우영우’ 드라마 ‘펀덱스’ 지표는 [The "Woo Young Woo" drama "Fundex" index, which was not captured by ratings]. Media Today (in Korean). Archived from the original on 2024-08-21. Retrieved 2025-07-03.
- ^ Kim, Bo-ra (2025-05-22). 한국광고주협회, 굿데이터코퍼레이션과 MOU 체결 [Korea Advertisers Association Signs MOU with Good Data Corporation]. Brand Brief (in Korean). Retrieved 2025-07-03.
- ^ "the 2024 Good Data Fundex Introduction Material" (PDF).
- ^ Lee, Jeong-hyeon (2018-05-13). '나의 아저씨' 시청률과 화제성이 차이나는 이유는 [The reason why the viewership ratings and popularity of 'My Mister' are different]. Yonhap News (in Korean). Retrieved 2025-07-03.
- ^ Yoo, Jeong-mu (2023-12-05). 화제성으로 본 올해의 드라마는? '2023 펀덱스 어워드' 선정 드라마 대상 '무빙' [What is the drama of the year based on topicality? 'Moving', the drama grand prize winner of the '2023 Fundex Awards']. Baronbodo (in Korean). Archived from the original on 2023-12-07. Retrieved 2025-07-03.
- ^ 변우석, 김지원, 백종원…2024 펀덱스어워드 18개 부문 수상자 선정 [Byun Woo-seok, Kim Ji-won, Baek Jong-won… Winners of 18 categories of the 2024 Fundex Awards]. Hankyung (in Korean). 2024-12-11. Retrieved 2025-07-03.
- ^ Choi, Jin-hong (2024-12-24). '2024 펀덱스 어워드', 데이터 기반 평가로 K-콘텐츠 공정성 강화 ['2024 Fundex Awards' Strengthens K-Content Fairness with Data-Based Evaluation]. Econovill (in Korean). Retrieved 2025-07-03.