Fruit by the Foot

Orange and cherry flavored Fruit by the Foot

Fruit by the Foot is a fruit snack made by General Mills and distributed under the Betty Crocker brand.[1] It was introduced in 1991 in North America. It is still in production. A similar product, Fruit Winders (previously Real Fruit Winders and Screamin' Fruit Winders), was released by Kellanova in the United Kingdom and Ireland.

Ingredients

Fruit by the Foot's primary ingredients are sugar, maltodextrin, corn syrup, pear puree concentrate, and palm oil.[2] It used to contain artificial flavors; however, they have switched to pear puree and natural flavors in recent years. It also contains sour-tasting ingredients such as malic acid, citric acid, and sodium citrate. It contains a number of other ingredients including stabilizers, emulsifiers, preservatives, and either artificial colors or naturally-derived food colors. In 2012, it contained hydrogenated cottonseed oil (instead of palm oil).[3][4][5][6]

Promotions

The paper backing is occasionally printed with games, jokes, or trivia facts. In the early 1990s, Fruit by the Foot came with stickers as a marketing prize. Children would often place these stickers on their lunch boxes to prove they had eaten Fruit by the Foot.

In early 1999, Nintendo and General Mills worked together on a promotional television advertising campaign costing $5 million. The advertisement by Saatchi began on January 25 with Fruit by the Foot snacks including tips on various Nintendo 64 games on the wax paper. Ninety different tips were available, with three variations of thirty tips each.[7]

See also

References

  1. ^ "Fruit Snacks". General Mills. Retrieved 18 January 2021.
  2. ^ "Betty Crocker Fruit by The Foot Nutritional Info". General Mills. Retrieved 18 January 2021.
  3. ^ MEL Magazine,“WHAT’S IN THIS?: FRUIT BY THE FOOT” 2021 by Ian Lecklitner https://melmagazine.com/en-us/story/fruit-by-the-foot-ingredients
  4. ^ NBC News, “Are Fruit Roll-Ups 'made with real fruit'? Lawsuit will decide”, May 11, 2012, https://www.nbcnews.com/id/wbna47388394
  5. ^ Parade, “Shoppers Are Flocking to Costco for This Throwback $10 Snack: 'All the Flavors Are Complete Bangers'” June 25, 2025, Nathan Hutsenpillar https://parade.com/food/costco-fruit-rollup-variety-pack
  6. ^ Columbus Dispatch, “What foods have red dye 3? FDA bans Red No. 3 food dye. See the list” January 15, 2025, Chad Murphy https://www.dispatch.com/story/news/2025/01/15/fda-ban-red-dye-3-list-foods-drinks/77721518007/
  7. ^ "Promotions: Mills Gets Foot Up with Nintendo Link-up." BRANDWEEK formerly Adweek Marketing Week. (January 18, 1999): 277 words. LexisNexis Academic. Web. Date. Retrieved 2013/07/24.
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