Freepik

Freepik
Company typePrivate
Industry
Founded2010
FounderAlejandro Sánchez, Pablo Blanes and Joaquín Cuenca
Headquarters
Málaga
,
Spain
Number of locations
2
Area served
Worldwide
ProductsFreepik AI Suite, AI design tools, Freepik Enterprise, Stock Images, Videos, Icons, Audio, Templates, Mockups, Fonts
OwnerEQT
Members150 million users[1]
Number of employees
510 (2025)
SubsidiariesFlaticon
Websitewww.freepik.com Edit this on Wikidata

Freepik is a technology company specializing in AI tools for creating and editing audiovisual content.[2] The company provides AI-powered design tools, and a growing collection of stock content (photos, vector graphics, videos, music, etc.), operating under a freemium business model.[3]

As part of its AI offering, Freepik integrates several of the most advanced generative models currently available for image and video creation. These include Google Imagen , Ideogram, Mystic, and Flux[4] for image generation, and Kling, Google Veo,[5] Hunyuan, Runway, and MiniMax for video. Through this integration, Freepik offers an all-in-one solution for generating and editing high-quality visual content using state-of-the-art AI technology.

History

Freepik was founded in 2010 by brothers Alejandro Sánchez and Pablo Blanes, together with their friend Joaquín Cuenca, founder of Panoramio.[6] Initially, it was a search engine that indexed content from the top 10 free content websites for designers.[7]

In 2014, Freepik started to produce graphical assets.[8] In 2015, the subscription model was launched where users who pay for a premium account have access to more content. The site also started allowing designers and photographers to upload their assets to the platform to earn income.[9]

In 2018, Freepik changed its visual identity and introduced a new logo.[10] In 2020, during the COVID-19 pandemic, Freepik offered its resources free of charge to healthcare workers, educators, journalists, and workers in public institutions.[11]

In 2023, Freepik opened its San Francisco office and transitioned from a pure stock platform towards a Gen-AI products and tools provider.[12][13]

In April 2025, Freepik partnered with Fal.ai and released F-Lite, an open-source text-to-image model trained exclusively on high-quality, legally compliant, copyright-safe and SFW images from Freepik’s stock library.[14][15]

In May 2025, the company launched Freepik Enterprise, a pricing plan designed for large organizations including access to AI tools and stock content, credit-based usage, permission management, and legal indemnification for AI-generated content.[16]

Acquisitions

In June 2022, Freepik announced its acquisition of Videvo, a UK-based stock website, to expand into video and audio content.[17][18][19]

In October 2022, Freepik acquired Iconfinder, a Danish marketplace for icons, and Original Mockups, a provider of 3D resources and mockup templates. These acquisitions expanded Freepik's design resource offerings and its presence in Nordic and Latin American markets.[20][21]

In October 2023, the company announced its acquisition of EyeEm, a formal rival of Instagram, securing access to a collection of 160 million stock photos.[22]

In May 2024, Freepik acquired Magnific, a Spanish startup specializing in AI-driven image upscaling and enhancement.[23]

Products

Freepik provides a variety of products and features:

  • AI Image Generator is a text-to-image tool that uses advanced AI models to generate photorealistic images and digital art from text prompts and image references.[24]
  • AI Video Generator allows users to transform descriptive prompts and images into short video clips, simplifying video creation.[25][26]
  • AI Voice Generator converts written text into natural-sounding speech, replicating tone and emotion across multiple languages, accents and styles.
  • LoRAs (Custom Styles and Characters) ensure character consistency in AI-generated visuals by analyzing and storing image profiles for future use.[27][28]
  • Retouch is an AI-driven image editing feature for adding, removing, or enhancing elements in photos.[29]
  • Image Upscaler improves image resolution, scaling images up to 10K and refining details without introducing blurring or pixelation.[30]
  • Background Remover automatically removes image backgrounds, producing transparent PNG files for further customization.[31]
  • Reimagine is an image-to-image tool that uses AI to reinterpret images into editable prompts, offering various customization options for visuals.[32]
  • Sketch to Image converts digital sketches into refined images in real-time, with support for written prompts and additional inputs.[32]
  • Stock Images and Videos is a library of millions of high-quality stock images, design elements, videos, and audio files, available via free or premium subscriptions.[33]
  • Templates and Mockups offers customizable templates and mockups for branding, presentations, and product showcases.[34]
  • Icons is a vast collection of scalable SVG icons designed for use in professional and personal projects.[35]

Recognition

In 2022, Freepik was named in G2's Best Software 2022 Awards, ranking 17th on the list of best-selling software in Europe, the Middle East, and Africa. It then achieved 43rd place in the list of best design products.[3]

References

  1. ^ "Inside Freepik's A.I. Ambition To Replace Photoshop and Figma: CEO Interview". The New York Observer. 2024-12-09.
  2. ^ "Málaga hace historia en el negocio digital: El fondo sueco EQT compra la mayor parte de la malagueña Freepik". Diario Sur (in Spanish). 2020-05-28. Retrieved 2022-01-15.
  3. ^ a b "Freepik Earns Spots On G2's 2022 Best Software Awards | Freepik Company". www.freepikcompany.com. 2022-02-23. Retrieved 2022-06-09.
  4. ^ Monge, Jim Clyde (2024-08-28). "Freepik Introduces New 'Mystic' Mode—Is This the End of Midjourney?". Medium. Retrieved 2025-07-17.
  5. ^ "Veo 3 available for everyone in public preview on Vertex AI". Google Cloud Blog. Retrieved 2025-07-17.
  6. ^ Velasco, Juan Jesús (2017-10-11). "Freepik, la web "made in Málaga" de contenidos para diseñadores que factura 1,2 millones de euros al mes". Xataka (in Spanish). Retrieved 2022-01-15.
  7. ^ "El desconocido 'Google' español de imágenes que se coló entre los que más crecen de Europa". El Español (in Spanish). 2017-04-20. Retrieved 2022-01-15.
  8. ^ "Freepik crece a ritmo de gacela: encadena otro año duplicando ingresos, beneficio y plantilla". Diario Sur (in Spanish). 2019-12-01. Retrieved 2022-01-15.
  9. ^ "Sell Photos, Vectors and PSD and make money | Freepik Contributor". contributor.freepik.com. Retrieved 2022-06-09.
  10. ^ "Freepik Company, un nuevo diseño consistente y con personalidad". Marketing Directo (in Spanish). 2018-11-27. Retrieved 2022-01-15.
  11. ^ "Firma malagueña Freepik regala acceso a su material gráfico a docentes y sanitarios para campañas frente al coronavirus". Europa Press. 2020-03-20. Retrieved 2022-01-15.
  12. ^ DiFeliciantonio, Chase. "Vibrant S.F. neighborhood gets a makeover from AI-generated paint jobs". San Francisco Chronicle. Archived from the original on 2024-04-18. Retrieved 2025-01-07.
  13. ^ Chapman, Tom (2023-07-10). "Freepik embarks on US expansion following successful year". businesschief.com. Retrieved 2025-01-07.
  14. ^ fal-ai/f-lite, fal, 2025-07-11, retrieved 2025-07-14
  15. ^ Wiggers, Kyle (2025-04-29). "Freepik releases an 'open' AI image generator trained on licensed data". TechCrunch. Retrieved 2025-07-14.
  16. ^ Steve Clark (2025-05-12). "Freepik launches new enterprise AI plan - but is it enough to tackle Adobe's dominance in the field?". TechRadar. Retrieved 2025-07-14.
  17. ^ "Videvo Acquired by Freemium Platform Freepik Company - Footage Secrets". 2022-06-21. Retrieved 2025-01-07.
  18. ^ Carleton, Will (2022-06-22). "Freepik enters stock video and audio market with acquisition of UK based Videvo". Photoarchivenews. Retrieved 2025-01-07.
  19. ^ Allen, Patricia (2022-06-20). "Malaga-based Freepik acquires UK-based Videvo adding audio and video to its growing content portfolio". EU-Startups. Retrieved 2025-01-07.
  20. ^ FinSMEs (2022-10-05). "Freepik Company Acquires Iconfinder and Original Mockups". FinSMEs. Retrieved 2025-01-07.
  21. ^ Allen, Patricia (2022-10-04). "Bootstrapped Malaga-based scaleup Freepik snaps up Iconfinder and Original Mockups to expand Nordic and Latam reach". EU-Startups. Retrieved 2025-01-07.
  22. ^ "After filing for bankruptcy, Europe's almost-instagram platform EyeEm acquired by Freepik". Tech.eu. 2023-10-12. Retrieved 2025-01-07.
  23. ^ "Freepik acquires Spanish AI image upscaler Magnific". Tech.eu. 2024-05-07. Retrieved 2025-01-07.
  24. ^ Hutchinson, Roland (2024-11-13). "Stop Paying for Midjourney! This Free AI Image Generator is Incredible". Geeky Gadgets. Retrieved 2025-01-07.
  25. ^ "Freepik lanza su generador de videos con inteligencia artificial: una nueva era en la creación audiovisual". wwwhatsnew.com (in Spanish). 2024-11-18. Retrieved 2025-01-07.
  26. ^ Ryan Morrison (2024-11-14). "I sent myself on a series of incredible adventures with AI — and this one was my favorite". Tom's Guide. Retrieved 2025-01-07.
  27. ^ Cooper, Heather (2024-11-27). "Which way for Character Consistency?". Visually AI by Heather Cooper. Retrieved 2025-01-07.
  28. ^ Ryan Morrison (2024-11-14). "I sent myself on a series of incredible adventures with AI — and this one was my favorite". Tom's Guide. Retrieved 2025-01-07.
  29. ^ Boral, Sayak (2024-06-25). "6 Free Alternatives to Adobe Photoshop". Make Tech Easier. Retrieved 2025-01-07.
  30. ^ Corp, Perfect. "I Tested 7 Free AI Photo Enhancers and Here's The Result | PERFECT". www.perfectcorp.com. Retrieved 2025-01-07.
  31. ^ "Freepik Background Remover". Deepgram. Retrieved 2025-01-07.
  32. ^ a b "Freepik launches Pikaso, its free, real-time sketch-to-image AI tool". BetaNews. 2023-12-12. Retrieved 2025-01-07.
  33. ^ "36 Best Free Stock Photo Sites (2024) - Shopify Philippines". Shopify. Archived from the original on 2024-12-12. Retrieved 2025-01-07.
  34. ^ "Discover the Social Media Best Practices in 2025". www.socialchamp.io. 2024-04-24. Retrieved 2025-01-07.
  35. ^ Hub, Influencer Marketing (2020-02-14). "37 Free High-Quality Social Media Icons for Your Website". Influencer Marketing Hub. Retrieved 2025-01-07.
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