Faherty Brand
| Industry | Clothing |
|---|---|
| Founder | Alex & Mike Faherty |
Number of locations | 60 stores (2023) |
Area served | United States & Canada |
| Website | fahertybrand |
Faherty Brand is an American clothing company, founded by twin brothers Alex and Mike Faherty.[1] Its aesthetic was described as "surf hippie" by The New York Times.[2]
History
Before founding Faherty, Mike Faherty was employed by Ralph Lauren, while Alex Faherty worked in private equity at Cerberus.[3][1] His tenure at Ralph Lauren from 2005 to 2012 was instrumental in his success,[4] providing him with extensive exposure to fabric mills, design processes, and pattern creation.
They started the company to create a "perfect" board short.[3] Swim trunks were the initial offering from Faherty Brand.[1]
Faherty Brand debuted its first full clothing line in the summer of 2013.[3]
In the spring of 2020, Faherty Brand launched a full women's collection,[5] with dresses being particularly popular, accounting for 40% of all women's sales.
The brand's approach to sustainability has been described as focusing more on action rather than political pronouncements.[6]
One of the communities that Faherty Brand has particularly invested in is the Native American community.[6] The brand, anticipating criticism for appropriating Native American designs, announced plans to establish long-term relationships with Native American designers.[7]
Faherty began exploring the sale of a minority stake in the business to an external investor in late 2023.[8]
Second Wave Resale Program
In June 2023, Faherty Brand announced the launch of its resale initiative, named "Second Wave", in partnership with Archive.[9] The program is designed to enable customers to buy and sell pre-owned Faherty products.[10]
Stores
Faherty Brand has a retail presence in major cities including New York, Boston, Washington, Los Angeles and elsewhere,[2] as well as in resort towns, bringing a total of 67 directly operated stores as of April 2024, with nine more expected in 2024.[11]
See also
References
- ^ a b c Faherty Brand's Endless Summer Style MATT SEBRA, GQ, April 8, 2013
- ^ a b Faherty Is Not for Men in Black Jon Caramanica, The New York Times, July 11, 2017
- ^ a b c These Surfing-Obsessed Twins Are Bringing Sustainable Clothing to the Beach Graham Winfrey, Inc 2014-12-29
- ^ A New England Surf Brand Born Out of Ralph Lauren John Zientek, Gear Patrol
- ^ Faherty Shines Spotlight on Growing Women’s Business Jean E. Palmieri Women's Wear Daily
- ^ a b Faherty’s Kerry Docherty: Being a sustainable brand means ‘holding ourselves accountable’ Jill Manoff The Glossy Fashion Podcast
- ^ Burba, Annabel (27 May 2025). "Faherty Brand Donated More Than $1 Million to the Native Community. It Started With an Apology". Inc.
- ^ Tan, Gillian; Tse, Gillian (30 November 2023). "Apparel Maker Faherty Explores Selling Minority Stake". Bloomberg. Retrieved 30 November 2023.
- ^ "Greater circularity: Faherty partners with Archive to launch Second Wave resale programme". 21 June 2023.
- ^ Roshitsh, Kaley (21 June 2023). "Faherty Bets on Resale With 'Second Wave'". Women's Wear Daily.
- ^ "Faherty Expands with Sunglasses, More Retail Stores and International Markets". 8 April 2024.