Evie Magazine

Evie Magazine
Cover of 2024 edition featuring Hannah Neeleman
Editor-in-chiefBrittany Martinez
CategoriesWomen's, fashion, lifestyle, health
FrequencyAnnual
FounderBrittany Martinez
FoundedFebruary 2019
CompanyEvie Media Group
CountryUnited States
LanguageEnglish
Websitewww.eviemagazine.com

Evie Magazine is an American alt-right women's magazine.[1][2][3] It was founded in February 2019 by husband and wife Gabriel Hugoboom and Brittany Martinez,[a] with Martinez as editor-in-chief.[4][5] Evie has published conspiracy theories,[7] pseudoscientific content[8][1] and anti-vaccine misinformation.[10] The physical magazine is released annually.

History

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In a 2019 op-ed for Quillette, founder Brittany Martinez said Evie's mission was to "empower, educate and entertain young women with content that celebrates femininity, encourages virtue, and offers a more honest perspective than they get elsewhere."[6] Evie has described itself as a "conservative Cosmo".[3]

In September 2022, Evie launched a femtech app called "28byEvie" (later renamed to 28.co) which collects menstruation data and uses it to provide non-scientific exercise and diet advice. The app was funded by Peter Thiel.[4][11][6] Evie has published posts promoting 28.co without explicitly disclosing its founders' connections to the app.[6]

In December 2024, Evie released a "raw milkmaid" dress aimed at tradwives.[12]

In May 2025, Evie was sued by Elle magazine owner Hachette Filipacchi Presse for trademark infringement. Hachette alleged that Evie's logo was nearly identical to that of Elle.[13][3]

Content

Evie is an antifeminist publication.[16] It has been characterized as alt-right[1][2][3] and far-right.[17] In 2023, the Southern Poverty Law Center identified Evie as a preeminent publication supporting the male supremacist politics of the hard right.[14] In 2025, The New York Times described Evie's content as promoting "positions that are fringe even within conservative circles — criticisms of no-fault divorce and I.V.F., for example — packaged in a fun and approachable format."[17]

Evie has published misinformation about COVID-19 and vaccines,[10] transphobic content[18][1] and conspiracy theories,[7] including QAnon[5][6] and on topics such as the COVID-19 pandemic and the 2020 United States presidential election.[6] Articles in Evie have denounced the body positivity movement[6][2] and urged women to stop using hormonal contraception.[14][19] In 2023, Rolling Stone described Evie as "a girlboss-ified Breitbart" and reported that it uses the traditional format of women's fashion publications, including Met Gala slideshows and breakdowns of Taylor Swift's Eras tour outfits, to attract a Generation Z audience.[6][20]

In 2021, Vice said that Evie "attempt[s] to fit vaccine skepticism and outright COVID denial into what's represented as a 'classical' and 'traditional' worldview... While they are, in and of themselves, nothing especially original, Evie's anti-vax blogs provide[s] a neat little window into how COVID denialism and misinformation are being marketed in one particularly cynical corner of right-wing women's media."[5]

In March 2024, Evie was cited by The Washington Post as an example of "prominent conservative commentators ... sowing misinformation as a way to discourage the use of birth control."[19]

In August 2024, Futurism characterized Evie as an alt-right women's lifestyle publication whose content "range[s] from innocuous lifestyle posts about fashion trends to a range of bizarre and often harmful content including vaccine misinformation, a bevy of wildly unscientific assertions about women's health, anti-trans fearmongering, unsupported 'psyop' conspiracies, and pro-life messaging that often includes false claims about safe and effective abortion drugs."[1] It added, "In other words, Evie isn't a reliable source of news and information, nor is it simply a conservative outlet. It's a deeply conspiratorial website that ignores scientific facts and critical reasoning", citing an Evie article[21] asserting that a "recent projection" had found that 45% of women were expected to be single and childless by 2030; the estimate was from a Morgan Stanley report published in September 2019.[1]

Evie's 2024 edition praised Donald Trump's nomination of anti-vaccine activist Robert F. Kennedy Jr. for Secretary of Health and Human Services, and described Dutch far-right commentator Eva Vlaardingerbroek as a "shieldmaiden",[20] a term that has been co-opted by the alt-right to describe the female faces of white supremacy and conservatism.[22][20]

Influence

Between May 2022 and 2023, Evie's Instagram following increased from about 34,000 to over 66,000, according to Social Blade. In the same time period, data from Semrush indicated that search traffic to the website had increased from 40,535 users to 226,002 users.[6] By April 2025, Evie had 210,000 Instagram followers.[23] Evie also maintains a TikTok account.[3]

In April 2023, Evie's website received about 1.5 million views. For comparison, in the same month, Cosmopolitan received about 54 million pageviews.[6]

Contributors and staff

In 2023, Rolling Stone reported that Evie had recruited several contributors from Hillsdale College, a private Christian college based in Michigan.[6]

Contributors to Evie have included:

Notable staff members include:

See also

Notes

  1. ^ Martinez uses her maiden name, Martinez, on Evie,[24] and her married name, Hugoboom, on X (formerly Twitter)[25] and TikTok.[26]

References

  1. ^ a b c d e f g h i Dupré, Maggie Harrison (August 26, 2024). "Elon Musk Tweets Plagiarized Article Bylined by Fake Writer". Futurism. Archived from the original on August 26, 2024. Retrieved December 24, 2024. That includes the post shared by Musk, which was originally published by an alt-right women's lifestyle publication called Evie Magazine.
  2. ^ a b c Shearing, Lois (April 8, 2025). "How the far right is using thinness to radicalise women and teen girls". OpenDemocracy. Archived from the original on April 27, 2025. Retrieved April 25, 2025. Taking a cursory glance at the 'Body Positivity' page on Evie magazine, the alt-right's answer to Cosmopolitan, presents us with no less than seven articles denouncing the body positivity movement.
  3. ^ a b c d e f g Kaur, Harmeet (July 5, 2025). "How a new wave of conservative influencers and magazines is courting young women with lifestyle and celebrity content". CNN. Retrieved July 10, 2025. Some, pointing to its record of publishing conspiracy theories, vaccine misinformation and tradwife nostalgia, have characterized it as "alt right."
  4. ^ a b Merlan, Anna (September 6, 2022). "Peter Thiel's Investment Firm Is Backing a Menstrual Cycle-Focused 'Femtech' Company". Vice. Archived from the original on June 26, 2024. Retrieved May 12, 2025.
  5. ^ a b c d e f Merlan, Anna (October 26, 2021). "Anti-Vaxxers Are Making a Play for the Hearts, Minds, and Wombs of Young Women". Vice. Archived from the original on November 1, 2023. Retrieved September 15, 2023.
  6. ^ a b c d e f g h i j k l m Dickson, EJ (May 31, 2023). "This Women's Mag Is Like a Gen Z 'Cosmo' for the Far Right". Rolling Stone. Archived from the original on June 6, 2023.
  7. ^ a b [5][6][1][3]
  8. ^ Cheung, Kylie (September 6, 2022). "Surveillance Titan Peter Thiel Invests Millions in New Anti-Feminist Menstrual Tracking App". Jezebel. Archived from the original on August 14, 2024. Retrieved December 24, 2024.
  9. ^ a b Merlan, Anna (June 23, 2022). "Why Are the Weirdest People Online Obsessed With Organ Meats?". Vice. Archived from the original on August 27, 2024. Retrieved December 28, 2024.
  10. ^ a b Misinformation about COVID-19 and vaccines: [5][9][1][3]
  11. ^ Harrison, Maggie (September 11, 2022). "We're Concerned: Billionaire Peter Thiel Backs Controversial Magazine's Cycle-Tracking App". Futurism. Archived from the original on June 20, 2024. Retrieved October 20, 2023.
  12. ^ LaMantia, Brooke (December 18, 2024). "Do You Want This Raw Milkmaid Dress?". The Cut. Archived from the original on December 18, 2024. Retrieved December 28, 2024.
  13. ^ Dennis, Carolin (May 8, 2025). "TRADEMARK NEWS: EVIE magazine sued for use of mark nearly identical to ELLE magazine mark". Vital Law.
  14. ^ a b c Miller, Cassie (April 18, 2023). "Male Supremacy Is at the Core of the Hard Right's Agenda". Southern Poverty Law Center. Archived from the original on July 16, 2025. Retrieved August 2, 2025.
  15. ^ a b Merlan, Anna (September 19, 2024). "What did Lauren Chen want?". Mother Jones. Archived from the original on July 13, 2025. Retrieved July 10, 2025. She began writing for the anti-feminist women's site Evie Magazine in late 2018, contributing pieces deriding hookup culture, careerism in women...
  16. ^ [5][9][14][1][15]
  17. ^ a b Baker, Katie J.M. (March 21, 2025). "The Conservative Women's Magazine With Big Ambitions, and Sex Tips for Wives". The New York Times. Archived from the original on June 14, 2025. Retrieved August 3, 2025.
  18. ^ Davis, Dominic-Madori (September 25, 2022). "Conservative capitalists are funding their vision of the future". TechCrunch. Retrieved December 28, 2024.
  19. ^ a b Weber, Lauren; Malhi, Sabrina (March 21, 2024). "Women are getting off birth control amid misinformation explosion". The Washington Post. Archived from the original on June 5, 2024. Retrieved December 24, 2024. The online magazine Evie, described by Rolling Stone as the conservative Gen Z's version of Cosmo, urges readers to ditch hormonal birth control with headlines such as "Why Are So Many Feminists Silent About The Very Real Dangers Of Birth Control?"
  20. ^ a b c d Feneley, Ruby (December 3, 2024). "The Ballerina Farm Evie Magazine Controversy Explained". Marie Claire. Archived from the original on December 22, 2024. Retrieved December 28, 2024.
  21. ^ Florio, Gina (January 4, 2023). "45% Of Women Are Expected To Be Single And Childless By 2030, Per Recent Projection". Evie Magazine. Archived from the original on December 3, 2024. Retrieved December 28, 2024.
  22. ^ Love, Nancy S. (2020). "Shield Maidens, Fashy Femmes, and TradWives: Feminism, Patriarchy, and Right-Wing Populism". Frontiers in Sociology. 5: 619572. doi:10.3389/fsoc.2020.619572. ISSN 2297-7775. PMC 8022555. PMID 33869535.
  23. ^ Silman, Anna (April 24, 2025). "Now comes the 'womanosphere': the anti-feminist media telling women to be thin, fertile and Republican". The Guardian. ISSN 0261-3077. Retrieved April 24, 2025.
  24. ^ "Brittany Martinez". Archived from the original on February 19, 2025. Retrieved March 10, 2025.
  25. ^ "Archived copy". Archived from the original on December 23, 2024. Retrieved March 10, 2025.{{cite web}}: CS1 maint: archived copy as title (link)
  26. ^ "Archived copy". Archived from the original on August 5, 2024. Retrieved March 10, 2025.{{cite web}}: CS1 maint: archived copy as title (link)
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