Enioluwa Adeoluwa

Enioluwa Adeoluwa
Born
Enioluwa Prince Adeoluwa

(1999-07-06) 6 July 1999
Akure, Ondo State, Nigeria.
Other namesBeauty Boy
Education
Occupations
  • Influencer
  • actor
  • director
  • producer
  • tv personality
Years active2018–present
Notable work
TikTok information
Page
Followers3.4 million
Likes94.1 million
Last updated: June 5, 2025

Enioluwa Prince Adeoluwa (born July 6, 1999) is a Nigerian influencer, actor, director, film producer and television personality.[1] He is best known for his work in fashion, lifestyle, and social media advocacy.[2] He gained prominence for his content on platforms such as Instagram, TikTok and YouTube, where he discusses on fashion, grooming, and personal development.[3][4] In 2022, he was an European Union African ambassador. He was included in Forbes 30 Under 30 Africa 2023 list. In 2024, he executive produced the web series All of Us, in which he played the lead role of Isaac.

Early life

Adeoluwa was born on 6 July 1999, in Akure, Ondo State, Nigeria.[5] For his primary education, he attended Cabataf primary school, then proceeded to Preston international school for his secondary education.[6] He graduated from the Ekiti State University at the age of 19 with a first-class degree in Media and Theatre.[7]

In December 2021, he earned a master's degree in Marketing Communication from the School of Media and Communication at Pan-Atlantic University[8] and in January 2022, he revealed on his social media platforms that he has commenced his doctoral studies, pursuing a PhD.[9][10]

Career

2018-2021: Career beginnings

Adeoluwa rose to fame as a social media influencer, leveraging platforms like Instagram and TikTok.[11] He is one of Nigeria's most recognised digital creators.[12]

In 2018, Adeoluwa directed a short film Haunting.[13] In addition to his social media presence, Enioluwa has collaborated with various brands and participated in advertising campaigns promoting fashion, grooming, and youth empowerment.[14][15][16] He is also known for his advocacy of self-confidence and personal growth.[17][18]

2022-present: Breakthrough with European Union and All of Us

In 2022, Adeoluwa was named the ambassador of European Union Africa.[19][20][21] In 2023, he collaborated with Crocs as the first brand ambassador in Nigeria, Fenty Beauty and MAC Cosmetics.[22][23][14] He was named to the Forbes 30 Under 30 Africa list along Anita Akide.[24][18][25]

In 2024, he played the lead role of Isaac in All of Us and Queen Lateefah as a recurring cast.[26][27][28] He is the executive producer of "All of Us", a web series about high school students.[29][30][31] He won the Africa Magic Viewers' Choice Awards for Best Dressed Male and Force of Virality at the Trendupp Awards.[32] In 2025, he appeared in the television show A Lagos Love Story.[33]

Filmography

Year Film Role Ref
2018 Haunting Director
2023 Kizz Daniel: My G Self
2024 Queen Lateefah Recurring cast
All of Us Isaac [34]
2025 A Lagos Love Story Guest

Public image

Adeoluwa has been recognized for his impact on Nigerian youth and his ability to connect with his audience through his content.[35] His work has earned him a reputation as a leading voice in the Nigerian digital space[36] In a 2025 interview with Pulse Nigeria, he stated that he doesn't pay attention to online criticism and launched Eni's Book to encourage young people to read.[37]

Personal life

Some social media rumours have claimed that Adeoluwa is gay.[38][39] In 2024, he stated publicly that he is not gay but a straight man who has a feminine appearance.[40] Earlier in 2023, he clarified that Priscillia Ojo was his best friend, not his lover.[41]

Awards and nominations

Year Association Category Nominated works Result Ref.
2022 The Guardian Life Personality of the Year Himself Honoured [42]
Trendupp Awards Force of Virality Himself Won [32]
2023 Africa Magic Viewers Choice Awards Best Dressed Male style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won [43]
Forbes 30 Under 30 Highest Paid Nigerian Influencer style="background: #BFD; color: black; vertical-align: middle; text-align: center; " class="yes table-yes2"|Honoured [44]
Meta By Africa Rising Star style="background: #BFD; color: black; vertical-align: middle; text-align: center; " class="yes table-yes2"|Honoured [45]
The Future Awards Young Person of the Year style="background: #FFE3E3; color: black; vertical-align: middle; text-align: center; " class="no table-no2 notheme"|Nominated [46]
Trendupp Awards Force of Influence style="background: #FFE3E3; color: black; vertical-align: middle; text-align: center; " class="no table-no2 notheme"|Nominated [47]
2024 Eko Heritage Awards Most Stylish Personality of the Year style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won [48]
Trendupp Awards Force of Instagram style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won [49]
Force of Influence style="background: #FFE3E3; color: black; vertical-align: middle; text-align: center; " class="no table-no2 notheme"|Nominated [50]
2025 Trendupp Awards style="background: #FFD; color:black; vertical-align: middle; text-align: center; " class="partial table-partial"|Pending [51]

References

  1. ^ Adigun, Oluwatobi (2023-10-26). "Enioluwa Adeoluwa: The Beauty Boy Redefining Nigeria Influencing Culture -". Retrieved 2025-05-11.
  2. ^ "Enioluwa Adeoluwa: A Multifaceted Trailblazer". Meet Everyday People. Retrieved 2025-03-05.
  3. ^ Onukwue, Alexander (2021-02-05). "Beauty Boy: The making of a Gen-Z Instagram influencer". TechCabal. Retrieved 2025-05-11.
  4. ^ Oyewole, Christianah (2023-06-14). "Top 10 Nigerian Social Media Influencers You Should Follow". rnn.ng. Retrieved 2025-05-11.
  5. ^ "Enioluwa Adeoluwa: A Multifaceted Trailblazer". Everyday people. Retrieved 2025-04-08.
  6. ^ ""He's My Role Model": Enioluwa Adeoluwa Honours His Professor Dad with Stunning Photos". BellaNaija. 2025-01-15. Retrieved 2025-05-11.
  7. ^ Bodunde, Deborah (2025-01-14). "Enioluwa hails dad for 'role in transforming Ekiti college to varsity'". TheCable Lifestyle. Retrieved 2025-05-11.
  8. ^ Stella (2021-12-07). ""Let's Go Get That Ph.D." – Influencer, Enioluwa Adeoluwa Writes after Bagging A Masters Degree -". Gistlover. Retrieved 2025-05-11.
  9. ^ Fasan, Yewande (2024-01-29). "Enioluwa Adeoluwa embarks on Doctorate journey, declaring a PhD in view". The Nation Newspaper. Retrieved 2025-03-05.
  10. ^ "'PhD (In-View)' - Enioluwa gives insights into academic journey". pmnewsnigeria.com. 2024-01-29. Retrieved 2025-03-05.
  11. ^ Bivan, Nathaniel (17 June 2018). "How I became theatre director before age 18 – Enioluwa Adeoluwa". DailyTrust. Retrieved 5 March 2025.
  12. ^ "'Beauty Boy' Enioluwa Adeoluwa on the journey to breaking boundaries and going global". www.gq.co.za. Retrieved 2025-05-11.
  13. ^ "Enioluwa Adeoluwa is Making His Debut as a Producer with the Limited Series "All Of Us"". BellaNaija. 2024-03-11. Retrieved 2025-05-11.
  14. ^ a b ""Lipgloss Boy" Enioluwa Adeoluwa Brings Beauty to Nigeria". PAPER Magazine. Retrieved 2025-05-11.
  15. ^ "Enioluwa Adeoluwa on the journey to breaking boundaries and going global". thestar.co.za. 2022-09-19. Retrieved 2025-05-11.
  16. ^ "From Ekiti to the World- Here's the story of Eni and how he's taking over, one post at a time!". THISDAY Style. Retrieved 2025-05-11.
  17. ^ RITA (2023-09-04). "Enioluwa Adeoluwa: Creativity personified". Vanguard Allure. Retrieved 2025-03-05.
  18. ^ a b "Enioluwa Adeoluwa: Disrupting Nigeria's Perception of Men in Beauty". beautymatter.com. Retrieved 2025-03-05.
  19. ^ Alake, Olumide (2022-10-12). "Media Personality Enioluwa Becomes European Union-Africa Ambassador, Shares Details & Cute Pics, Fans React". Legit.ng. Retrieved 2025-05-11.
  20. ^ "The Year of Enioluwa: From Instagram to the European Union". BellaNaija. 2022-10-11. Retrieved 2025-05-11.
  21. ^ "Influencer Enioluwa becomes a European Union Ambassador". Pulse Nigeria. Retrieved 2025-05-11.
  22. ^ "MAJOR: Enioluwa Adeoluwa is the First Crocs Ambassador In Nigeria". BN Style. 2022-05-12. Retrieved 2025-05-11.
  23. ^ "Why Crocs and MAC want to work with this Nigerian influencer". Rest of World. 2023-03-24. Retrieved 2025-05-11.
  24. ^ "'Bridging The Gap To Music': The Influence And Reach Of Nigeria's TikTok Stars". Forbes Africa. 2023-07-05. Retrieved 2025-07-09.
  25. ^ Stella (2023-04-25). ""Even if nah beside door, i for stand" - Davido reacts as Enioluwa cries out over a missed opportunity with him [Video]". Gistlover. Retrieved 2025-07-09.
  26. ^ Erhabor, Ayomide (2024-09-02). "Enioluwa's night of star power, thrills at premiere of 'All Of Us'". The Eagle Online. Retrieved 2025-05-11.
  27. ^ Koiki, Abigail (2024-07-19). ""All of Us'" Series to Premiere on YouTube, Targeting Young Audiences". ShockNG. Retrieved 2025-05-11.
  28. ^ ""All of Us" Fails With Inconsistent Acts But Signifies a New Era in Nigerian Filmmaking". The Culture Custodian (Est. 2014.). 2024-09-17. Retrieved 2025-05-11.
  29. ^ "Enioluwa to premiere debut series 'All Of Us' August 30". pmnewsnigeria.com. 2024-08-07. Retrieved 2025-05-11.
  30. ^ "Eni Adeoluwa to Make Debut as Series Producer With 'All of Us,' Scheduled for Release in Summer 2024". THISDAY Style. Retrieved 2025-07-09.
  31. ^ "Enioluwa Adeoluwa Ventures into Production with New High School Series "All Of Us"". A Slice Of Naija. 2024-04-07. Retrieved 2025-07-09.
  32. ^ a b "Kie Kie, Tunde Onakoya & Enioluwa Adeoluwa emerge Winners at Trendupp Awards 2022 | See the Full List". BellaNaija. 2022-06-14. Retrieved 2025-04-08.
  33. ^ Metibogun, Shade (2025-02-14). "Iyabo Ojo Shares Date of Priscilla's Lagos Carnival Like Wedding, States Colour Code: "Love Them"". Legit.ng. Retrieved 2025-05-11.
  34. ^ "Check Out The Guest Looks from "All of Us" Prom Themed Premiere". BellaNaija. 2024-09-09. Retrieved 2025-05-11.
  35. ^ "How Beauty Boy, Enioluwa Adeoluwa, Is Shattering the Expectations of Masculinity In Nigeria". OkayAfrica. Retrieved 2025-05-11.
  36. ^ "Talent in Focus: Enioluwa Adeoluwa". Glazia. 2022-06-29. Retrieved 2025-03-05.
  37. ^ Egodo-Michael, Oghenovo (2025-06-20). "I don't pay attention to online criticism — Enioluwa Adeoluwa". Punch Newspapers. Retrieved 2025-08-06.
  38. ^ Afigbo, Chinasa (2024-03-27). "Enioluwa Officially Speaks on Alleged Leaked Gay Video of Him: "Let's Make Social Media Safer"". Legit.ng. Retrieved 2025-05-11.
  39. ^ "Nigerian online influencer condemns anti-LGBT violence". 76crimes.com. 2024-06-18. Retrieved 2025-05-11.
  40. ^ Adekunle, Musa (2024-09-16). "I'm not gay, people are entitled to their opinions – Eniola Adeoluwa". The Guardian Nigeria News. Retrieved 2025-05-11.
  41. ^ Fasan, Yewande (2023-08-20). "Enioluwa is my best friend, not my lover, says Priscilla Ojo". The Nation Newspaper. Retrieved 2025-08-06.
  42. ^ "From Ekiti to the World- Here's the story of Eni and how he's taking over, one post at a time! – THISDAY Style". Retrieved 2025-07-09.
  43. ^ "The Best Dressed Men At The 2023 Africa Magic Viewers Choice Awards". Style Rave | The Ultimate Style Guide. 2023-05-22. Retrieved 2025-07-09.
  44. ^ "'Bridging The Gap To Music': The Influence And Reach Of Nigeria's TikTok Stars". www.forbesafrica.com. 2023-07-05. Retrieved 2025-07-09.
  45. ^ A, Damilola (2023-05-18). "Meta Celebrates Africa Day with 'Made by Africa, Loved by the World' Campaign: Spotlight on Rising African Talents • Okay.ng". Okay.ng. Retrieved 2025-07-09.
  46. ^ "The Future Awards Africa 2023: All the nominees". Music In Africa. 2023-10-03. Retrieved 2025-07-09.
  47. ^ Olajide, Toyosi (2023-06-07). "Trendupp Awards Unveil 2023 Coveted List Of Nominees - Brand Communicator". Retrieved 2025-07-09.
  48. ^ "Akmodel Group Headlines Eko Heritage Awards 2024 With Enioluwa, Osas Ighodaro, Stella Amarachi, Others In Attendance". Newsone. 2024-07-12. Retrieved 2025-07-09.
  49. ^ "Kiekie, Nasboi, Aproko Doctor & Others Honoured at 2024 Trendupp Awards | See Winners List". BellaNaija. 2024-07-08. Retrieved 2025-07-09.
  50. ^ "Meet the Nominees for Trendupp Awards 2024". The Lagos Weekender. Retrieved 2025-07-09.
  51. ^ Aluko, Iyabode Jane (2025-06-19). "Top Nigerian Celebrities, Creators Nominated for 2025 Trendupp Awards". Voice of Nigeria Broadcasting Service. Retrieved 2025-07-09.
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