Drunk Elephant

Drunk Elephant is a Houston-based skincare brand that was acquired by Shiseido in 2019 for $845 million.[1][2][3] The brand was originally founded in 2012 by "stay-at-home mom" Tiffany Masterson[4] as part of the clean beauty movement and had its public launch in August 2013.

After its launch, Drunk Elephant became one of the fastest-growing brands in the history of the cosmetics retailer Sephora,[5] fueled in part by its popularity among younger consumers, including pre-teens. Drunk Elephant gained popularity on TikTok from "skincare smoothies" and is the fourth-rated skincare brand in the US. [4]

References

  1. ^ Du, Lisa (2019-10-08). "Shiseido Inks $845 Million Deal for Skincare Firm Drunk Elephant". Bloomberg.com. Retrieved 2024-02-01.
  2. ^ Alcántara, Ann-Marie (2019-10-08). "Shiseido Acquires Clean Beauty Brand Drunk Elephant for $845 Million". AdWeek. Retrieved 2024-02-01.
  3. ^ Wetherille, Kelly (2019-10-08). "Shiseido Acquires Drunk Elephant for $845 Million". WWD. Retrieved 2024-02-01.
  4. ^ a b Yaptangco, Ariana (2024-01-10). "Inside the Tween Obsession With Drunk Elephant Skin Care". Glamour. Retrieved 2024-02-01.
  5. ^ Strugatz, Rachel (2016-10-17). "Drunk Elephant: Beauty's Next Acquisition?". WWD. Retrieved 2024-02-01.


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