Domain Group

Domain Holdings Australia Ltd
Domain Group
Company typePublic company
ASX: DHG
IndustryReal estate
Founded1999
Headquarters100 Harris Street,
Pyrmont
,
Australia
Key people
Jason Pellegrino[1] (CEO)
Brands
  • domain.com.au
  • commercialrealestate.com.au
  • allhomes.com.au
  • pricefinder.com.au
RevenueIncrease A$289.6 million (2021)[2]
OwnersNine Entertainment (60%)
CoStar Group (20%)
Number of employees
900+
Websitedomain.com.au

Domain Holdings Australia Ltd (or simply Domain or Domain Group) is an Australian digital property portal and associated real-estate industry business. It is best known for its real-estate website domain.com.au, and also owns the brands commercialrealestate.com.au and allhomes.com.au. The company was a wholly owned subsidiary of Fairfax Media from 1999 until November 2017, when Domain was listed on the Australian Securities Exchange as a public company, although Fairfax Media (now Nine Entertainment) retained a 60% ownership of shares. In May 2025, US commercial property services company CoStar Group (Nasdaq: CSPG) entered an agreement to acquire the company.

History

The company was founded by Fairfax Media, when the publisher branded their real-estate sections in print with the Domain brand and first established an online presence in 1999.[3]

In February 2015, the Australian Financial Review published an article highlighting Credit Suisse analyst expectations of a likely float of the Domain Group in the future, and attributed an AUD $1.3 billion valuation to the group.[4] On 21 February 2017 trading in Fairfax shares was suspended[5] until half yearly results and an announcement of intent to turn Domain into a listed entity were announced.[6] Domain Group was widely seen to "prop up" Fairfax revenues, as the company's publishing divisions were struggling.[7][8] Domain began trading on the Australian Securities Exchange on 16 November 2017.[9][10]

Having acquired a 20% shareholding in Domain, CoStar Group launched a takeover offer in February 2025.[11][12] In May 2025, CoStar entered an agreement to acquire 100% of the company for A$3 billion.[13]

Portfolio

The Domain Group is best known for its real-estate portal domain.com.au, which is Australia's second largest real-estate marketing business, with 90% market penetration.[14] It competes directly with market leader REA Group, running real-estate.com.au, which is majority-owned by Nine rival News Corp Australia.[15][16]

As of August 2023, the Domain Group consists of a portfolio of businesses[17] including but not limited to:

  • The Domain (domain.com.au) and Allhomes (allhomes.com.au) residential property listings portals
  • The Commercial Real Estate commercial property portal (commercialrealestate.com.au)
  • Domain Media media agency (domainmedia.com.au)
  • Domain Review, Domain and Domain Prestige magazines
  • Pricefinder, a property data business whose products focus on modelling projected values of real estate for investors, agents and financial institutions
  • RealTime Agent point of sale platform
  • Homepass estate agent CRM

Cricket sponsorship

In June 2018, Domain Group were announced as platinum partner[18] of the Australian men's cricket team.[19] Under the deal, Domain became the presenting partner of men's test cricket over four years, which included the Ashes, and became the official real estate partner of Cricket Australia.[20]

References

  1. ^ Mason, Max; Whyte, Jemima (3 July 2018). "Domain taps Google's Jason Pellegrino as new CEO". Australian Financial Review.
  2. ^ "Domain Holdings Australia Limited 2021 Full Year Results Announcement"" (PDF). shareholders.domain.com.au. Retrieved 12 November 2021.
  3. ^ "domain.com.au: Property from Every Angle". web.archive.org. Archived from the original on 27 November 1999. Retrieved 29 April 2015.
  4. ^ "Fairfax still likely to float Domain, Credit Suisse says | afr.com". afr.com. Retrieved 29 April 2015.
  5. ^ "Fairfax shares in trading halt ahead of Domain announcement". The Australian.
  6. ^ "Fairfax Media confirms Domain spin-off".
  7. ^ Meade, Amanda (19 February 2016). "Fairfax Media posts $27.4m profit despite lower print advertising revenue". The Guardian. Retrieved 24 November 2017.
  8. ^ Ward, Miranda (19 February 2016). "Domain drives growth for Fairfax as company continues on path from print to digital". Mumbrella. Retrieved 24 November 2017.
  9. ^ Bennett, Lindsay (16 November 2017). "Domain valued at $2.2 billion after listing on ASX". Ad News. Retrieved 24 November 2017.
  10. ^ "Domain listed on the ASX at noon". ABC News. 16 November 2017. Retrieved 24 November 2017.
  11. ^ Thompson, Sarah; Sood, Kanika; Rapaport, Emma (20 February 2025). "American real estate giant CoStar eyes Domain takeover bid". Australian Financial Review. Retrieved 10 May 2025.
  12. ^ Domain receives Unxolicited, Non-Binding Indicative Proposal from CoStar Group Domain 21 February 2025
  13. ^ Akhand, Himanshi; Chatterjee, Rishav (9 May 2025). "CoStar to buy Australia's Domain in $1.9 billion deal, eyes REA's market dominance". Reuters. Retrieved 10 May 2025.
  14. ^ "Domain starts year with big subscription growth – REB". rebonline.com.au. Retrieved 29 April 2015.
  15. ^ "Is Domain.com.au catching up to REA Group Limited? | Motley Fool Australia". fool.com.au. Retrieved 29 April 2015.
  16. ^ "Domain says it's 'no longer No 2'". The Australian. Retrieved 29 April 2015.
  17. ^ "Portfolio- Domain Group". domain.com.au.
  18. ^ AAP. "Cricket Australia signs naming rights deal". cricket.com.au. Retrieved 10 October 2018.
  19. ^ Duke, Jennifer. "'Domain Ashes': Real estate group partners with Cricket Australia". Sydney Morning Herald. Fairfax Media. Retrieved 10 October 2018.
  20. ^ McDonnell, Josh (25 June 2018). "Cricket Australia continues sponsor rebuild with new Domain deal". AdNews. Retrieved 10 October 2018.
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