Daniella Pierson

Daniella Pierson (born August 4, 1995) is a Colombian-American entrepreneur.^[1] She is the founder and CEO of The Newsette, a women's media company,^[2] and co-founder of Wondermind, a mental fitness startup.^[3][4] In 2022, Forbes called her the youngest wealthiest self-made BIPOC woman.^[5][1] In 2025, Forbes called her a cautionary tale of hubris, using 'Smoke and Mirrors' to falsely claimed being on their board, among other professional exaggerations. ^[6]

Pierson was born Jacksonville, Florida, to Keith Pierson, who is originally from Niagara Falls, New York, and Claudy Pierson, who is from Colombia.^[7][8] Her twin sister, Alex Aster is a young adult author.^[9][10] She attended Boston University, where she launched The Newsette as a sophomore in 2015.^[11][12] Initially, the newsletter was distributed to eight subscribers, focusing on topics such as business, fashion, beauty, and technology.^[13]

Pierson founded The Newsette in 2015, which is a daily newsletter designed to bring the experience of a magazine to email inboxes. By 2022, it reached over 500,000 subscribers, primarily women aged 18 to 35. The company reported $40 million in revenue in 2021 and was valued at $200 million.^[14][15]

In 2022, Pierson co-founded Wondermind alongside actress and singer Selena Gomez and producer Mandy Teefey.^[16] The startup focuses on mental fitness. It was valued at $100 million shortly after its launch.^[17][18][19]

In 2025, Pierson launched Chasm, an initiative created to close the gender gap in entrepreneurship by dispersing grants from high-profile members to young, female entrepreneurs.^[20][21]

Pierson has been recognized as one of the wealthiest self-made women in the United States, with a net worth of $220 million as of 2022. She was featured on Forbes’ 2020 “30 Under 30” list in the media category.^[1][22] She was also awarded Boston University's 2023 Distinguished Young Alumni Award.^[23]