Bruce Mathieson (businessman)

Bruce Mathieson
Born1943 or 1944 (age 81–82)
Cobden, Victoria, Australia
OccupationHotelier
Children3; including Bruce Mathieson, Jnr

Bruce Mathieson, born in Cobden, Victoria,[1] is an Australian businessman, sometimes referred to as a 'billionaire pub baron'.[2] He is known for his influence in the Australian pub, hotel, and gambling sectors.[3][4][1]

As of 2022, Mathieson and his family collectively own 45% of all poker machines in the state of Victoria.[5] Mathieson reportedly owns 15% of Endeavour Group, a joint venture with Woolworths that owns 340 pubs as well as the Dan Murphy's and BWS liquor chains.[6] In 2022 Mathieson retired from directing that group, and was replaced by his son, Bruce Mathieson Jnr.[6]

Career

Mathieson purchased his first hotel in the mid-1970s, and expanded his portfolio under the Bruce Mathieson Group. By year 2000 he was operating 35 venues in Victoria.[3] In 2000 he negotiated a joint venture with Woolworths that subsequently purchased the ALH Group in 2004 for A$1.4 billion. Many of the venues owned by ALH Group operate poker machines.[7][8] As a result of the venture, Woolworths and Mathieson jointly became the largest poker machine operators in Australia.[3][1]

Mathieson partly owns stockbroker Ord Minnett.[9]

In 2023 Mathieson took a 10 per cent stake in the Star Entertainment Group.[10][11][4] His stake fell to 6.35 per cent after a September 2023 equity raise. Mathieson purchased about A$3 million of Star shares in October 2023.[9] In February 2024, Mathieson increased his stake in Star to 8.21 per cent.[12]

Personal life

Mathieson has multiple children. His son, Bruce Mathieson, Jnr, succeeded him as director of Endeavor Group and ALH Group.[13][14] He has two daughters, who own a significant number of poker machines.[15] Due to his family members ostensibly owning the poker machines independently, their ownership does not exceed the 35% cap on state-wide poker machine ownership.[16][15]

Mathieson was diagnosed with myeloma in 2023.[17]

Net worth

In 2013, Mathieson's net worth was estimated by Forbes at over US$1.00 billion.[18]

Year Financial Review
Rich List
Forbes
Australia's 50 Richest
Rank Net worth (A$) Rank Net worth (US$)
2020 63 Increase $1.54 billion Increase
2021 61 Increase $1.81 billion Increase
2022
2023[19] 59 Decrease $2.13 billion Decrease
2024[20] $1.70 billion Decrease
2025[21] 130 Decrease $1.27 billion Decrease
Legend
Icon Description
Steady Has not changed from the previous year
Increase Has increased from the previous year
Decrease Has decreased from the previous year

See also

References

  1. ^ a b c Way, Nicholas (4 August 2005). "Rough and ready". Australian Financial Review. Retrieved 17 June 2023.
  2. ^ Knight, Elizabeth (1 March 2023). "Why this billionaire pub baron raided Star casino shares". The Sydney Morning Herald. Retrieved 17 June 2023.
  3. ^ a b c Stacey, Luke (10 January 2021). "Bruce Mathieson". Michael West. Retrieved 17 June 2023.
  4. ^ a b Mayne, Stephen (1 March 2023). "Inside the Mathieson family's latest pokies play". Crikey. Retrieved 17 June 2023.
  5. ^ Brook, Stephen (17 September 2022). "How one family is buying up thousands of hotel poker machines". The Age. Retrieved 17 June 2023.
  6. ^ a b Brook, Stephen (17 September 2022). "How one family is buying up thousands of hotel poker machines". The Age. Retrieved 17 June 2023.
  7. ^ Brook, Stephen (17 September 2022). "How one family is buying up thousands of hotel poker machines". The Age. Retrieved 17 June 2023.
  8. ^ Mayne, Stephen (1 March 2023). "Inside the Mathieson family's latest pokies play". Crikey. Retrieved 17 June 2023.
  9. ^ a b Thompson, Sarah; Sood, Kanika; Rapaport, Emma (15 October 2023). "Bruce Mathieson back shopping for Star Entertainment shares". Australian Financial Review. Retrieved 15 October 2023.
  10. ^ Knight, Elizabeth (1 March 2023). "Why this billionaire pub baron raided Star casino shares". The Sydney Morning Herald. Retrieved 17 June 2023.
  11. ^ "Aussie pub and poker machine baron becomes Star Entertainment Group's largest shareholder". IAG. 3 March 2023. Retrieved 17 June 2023.
  12. ^ Carter, Bridget (26 February 2024). "Bruce Mathieson lifts stake in struggling Star Entertainment". The Australian. Retrieved 4 March 2024.
  13. ^ Foote, Callum (23 December 2022). "Pub billionaire's Endeavour sails into Captain Cook storm". Michael West. Retrieved 17 June 2023.
  14. ^ "Last drinks for Rich Lister Bruce Mathieson snr at Endeavour". Australian Financial Review. 24 June 2022. Retrieved 17 June 2023.
  15. ^ a b Mayne, Stephen (1 March 2023). "Inside the Mathieson family's latest pokies play". Crikey. Retrieved 17 June 2023.
  16. ^ Brook, Stephen (17 September 2022). "How one family is buying up thousands of hotel poker machines". The Age. Retrieved 17 June 2023.
  17. ^ Di Stefano, Mark (7 October 2024). "Billionaire Bruce Mathieson's rare Viennese cancer treatment". Australian Financial Review. Retrieved 14 October 2024.
  18. ^ "Bruce Mathieson". Forbes. Retrieved 17 June 2023.
  19. ^ Bailey, Michael; Sprague, Julie-anne (26 May 2023). "The 200 richest people in Australia revealed". Australian Financial Review. Retrieved 6 June 2023.
  20. ^ Redrup, Yolanda; Bailey, Michael (30 May 2024). "Australia's wealthiest 200 now control $625b". Australian Financial Review. Retrieved 18 September 2024.
  21. ^ Redrup, Yolanda (30 May 2025). "Australia's wealthiest 200 revealed, fortunes blow past $667b". Australian Financial Review. Retrieved 31 May 2025.