Boggi

Boggi Milano
Boggi Milano
Native name
Boggi Milano
Company typePrivate
IndustryFashion retail
GenreMenswear
Founded1939 in Monza, Italy
FounderPaolo Boggi
Headquarters
Milan
,
Italy
Number of locations
100+
Area served
Worldwide
Key people
Sandro De Bruno (President & CEO, The Brian & Barry Group); Carlo Zaccardi (CEO, †2025)
ProductsMenswear, accessories
ParentThe Brian & Barry Group (acquired 2003)
Websitewww.boggi.com

Boggi is an Italian brand of sartorial men's clothing founded in 1939.[1] The company specialises in high-end menswear and accessories. It has stores in major cities around the world and offers online e-commerce services with home delivery.

History

The brand was founded by Paolo Boggi in 1939 with the opening of the first store in Monza.[2][3][4]

In 1966, after launching its first collection, the company expanded to Milan by opening a store in San Babila (renovated in 2019 to celebrate the brand’s 80th anniversary).[5]

In 1996, Boggi Milano became an international brand with the opening of its first store abroad, in Geneva.[6]

In 2003, Boggi Milano was acquired by the Brian & Barry Group, owned by brothers Carlo, Claudio and Roberto Zaccardi; Sandro De Bruno became President and CEO of the Group, a position he still holds.[7][8]

From 2009, the brand began an expansion process, opening over 100 stores in Europe, Asia, the Middle East, Russia and South America.[9]

In 2016, the company established the Boggi Milano Academy, an internal training program aimed at developing new talent and keeping staff updated on global market changes.[10]

In 2019, the company announced plans to expand its operations with the goal of reaching a turnover of €500 million.[11] The plan included strengthening the e-commerce network and adopting an omnichannel strategy.[6][12][13]

Its first U.S. store opened in December 2024. It is a 8,810 sq-ft space at 527 Madison Avenue on the corner of 54th Street.[14][15][16] The expansion plan for the coming years includes new openings in cities such as Miami, Chicago, Washington, D.C., Boston, Houston, Dallas, Los Angeles, and San Francisco.[17]

As of 2025, Boggi Milano has more than 240 stores in 63 countries worldwide, including several franchise locations.[10]

Carlo Zaccardi, then-CEO of Boggi Milano, died at the age of 58 on February 19, 2025.[18]

References

  1. ^ "Boggi Milano". TripAdvisor.
  2. ^ "Boggi Milano 1939". 2022-11-29. Retrieved 2025-08-13.
  3. ^ MF Milano Finanza (2025-02-20). "Death of Carlo Zaccardi, co-owner of Brian&Barry and Boggi, at the age of 59" [Morto Carlo Zaccardi, co-proprietario di Brian&Barry e Boggi. Aveva 59 anni]. MF Milano Finanza (in Italian). Retrieved 2025-08-13.
  4. ^ "From Brian&Barry to Boggi, farewell to Carlo Zaccardi" [Da Brian&Barry a Boggi. Addio a Carlo Zaccardi]. Il Giorno (in Italian). 2025-02-21. Retrieved 2025-08-13.
  5. ^ "Boggi Milano celebrates 80 years (also) with the restyling of the San Babila store" [Boggi Milano festeggia 80 anni (anche) col restyling del negozio di San Babila]. Il Sole 24 Ore (in Italian). 2019-10-08. Retrieved 2025-08-13.
  6. ^ a b Marta Casadei (2019-11-15). "Boggi Milano goes beyond Europe and focuses on the omnichannel" [Boggi Milano va oltre l’Europa e punta sull’omnicanale]. Il Sole 24 Ore (in Italian). Retrieved 2025-08-13.
  7. ^ "Brian & Barry acquires the Boggi chain" [Brian & Barry acquista la catena Boggi]. Pambianconews (in Italian). 2003-02-04. Retrieved 2025-08-13.
  8. ^ "Carlo Zaccardi, CEO of the Boggi brand, dies at 58" [È morto a 58 anni Carlo Zaccardi, Ad del marchio Boggi]. Agenzia ANSA (in Italian). 2025-02-20. Retrieved 2025-08-13.
  9. ^ "Boggi Milano Customer Service" [Servizio Assistenza Clienti Boggi Milano] (in Italian). 2024-07-26. Retrieved 2025-08-13.
  10. ^ a b "About Us" [Chi siamo]. Boggi Milano (in Italian). Retrieved 2025-08-13.
  11. ^ MF Milano Finanza (2018-09-11). "Boggi moves towards €500 million" [Boggi marcia verso i 500 milioni]. MF Milano Finanza (in Italian). Retrieved 2025-08-13.
  12. ^ "Unified commerce: retail beyond the pandemic" [Unified commerce, ovvero il retail oltre la pandemia]. Il Sole 24 Ore (in Italian). 2021-05-10. Retrieved 2025-08-14.
  13. ^ "The shopping experience is increasingly "phygital": why combining traditional and digital channels can benefit consumers" [L'esperienza di acquisto è sempre più “phygital”: ecco perché l'incontro fra i canali tradizionali e il digitale può essere un vantaggio per i consumatori]. Il Sole 24 Ore (in Italian). 2021-11-25. Retrieved 2025-08-13.
  14. ^ Boggi Milano to Open First U.S. Store on Madison Avenue JEAN E. PALMIERI, December 18, 2024
  15. ^ Hendriksz, Vivian (27 February 2025). "Boggi Milano opens first retail location in New York City, with two more in the pipeline". Fashion United.
  16. ^ Boggi Milano Opening Third NYC Store in 6K SF at Columbus Circle Commercial Observer, MARK HALLUM, JANUARY 8, 2025
  17. ^ "Boggi Milano lands in the United States with three stores in New York" [Boggi Milano sbarca negli Stati Uniti con tre punti vendita a New York]. Pambianconews (in Italian). 2025-05-14. Retrieved 2025-08-14.
  18. ^ "Carlo Zaccardi, CEO Of Boggi Milano, Passes Away". Evri Magaci. 21 February 2025.
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