Blanca Treviño

In this Spanish name, the first or paternal surname is Treviño and the second or maternal family name is de Vega.
Blanca Treviño
Treviño in 2014
Born
Blanca Avelina Treviño de Vega

Monterrey, Nuevo León, Mexico
Alma materMonterrey Institute of Technology and Higher Education
EmployerSofttek
AwardsWomen in Technology Hall of Fame

Blanca Avelina Treviño de Vega (Monterrey, Nuevo León, Mexico[1]) is president and executive director of Softtek,[2] a Mexican information and communication technologies company, the largest independent service provider in Latin America.[3]

Education

Treviño earned her bachelor's in 1981 in computer systems administration at the Monterrey Institute of Technology and Higher Studies, Monterrey Campus.[4][1] She was encouraged by her father to persist with her studies in a field that was very male dominated.[5]

Career

Treviño held a part-time job at Alfa, one of Monterrey's biggest companies, until the company downsized and laid her off. She then decided to form her own company.[1][5] In 1982, she co-founded Softtek with $10,000 and nine partners, who dreamed of having a global enterprise.[1] It has since grown to have more than 15,000 employees, and thirty offices in Latin America, Europe and Asia. Softtek also has major global delivery centers in Monterrey, Ensenada, Aguascalientes and Mexico City in Mexico, as well as in São Paulo, Brazil; La Coruña, Spain; Wuxi, China; La Plata, Argentina; Bogotá, Colombia; Dallas, Texas; and Bangalore, India.[1] The company's presence in the United States came through a Treviño initiative called "Nearshore" to provide outsourcing, taking advantage of Mexico's geographic proximity.[1][6]

Since 2000, she has been the general director of the company and the president of the executive board. Previously, she held the positions of team leader, vice president of sales and marketing, and general director of operations in the United States.[7]

Associations

Treviño serves as Board Member of the UN Global Compact. Previously, she was Co-chair of the Partnership for Central America, an initiative supported by the US Vice President. In 2018, she became the first woman appointed to the Mexican Business Council, representing the largest companies in Mexico.

She participated for 15 years as an independent director of Walmart Mexico, as well as foreign companies such as Goldcorp and state-owned enterprises such as the Federal Electricity Commission.

Recognition

In 2009, CNN Expansión magazine named her as one of the 50 most powerful women in Mexico, ranking her fourth.[3] In 2011, the Endeavor organization for the development of new entrepreneurs also recognized her career in this field.[8]

Treviño was the first woman to be inducted into the "Outsourcing Hall of Fame" of the International Association of Outsourcing.[9]

In 2014, she was the first woman to be included in the Consejo Mexicano de Negocios, which caused them to change their name from Consejo Mexicano de Hombres de Negocios.[5]

In 2018, Educando (formerly Worldfund) recognized Treviño with its "Education Leadership Award" for her contributions and influence in improving education in Mexico.[10] Treviño was inducted into the Women in Technology Hall of Fame.[11]

References

  1. ^ a b c d e f Takahashi, Hiroshi (January 4, 2014). "Blanca Treviño, la mujer que no quería ser millonaria". Forbes.
  2. ^ "Management Team". Retrieved August 1, 2015.
  3. ^ a b "Blanca Treviño de Vega -". Archived from the original on May 8, 2009. Retrieved August 1, 2015.
  4. ^ "Ex-A-Tec - Revista Integratec 65 - En persona: Entrevista con Blanca Avelina Treviño de Vega (LSCA'81)". Archived from the original on December 15, 2012. Retrieved August 1, 2015.
  5. ^ a b c Villeda, Karen (July 6, 2017). "La mexicana que superó el miedo y creó una empresa de 1,000 mdd". Alto Nivel. Retrieved April 10, 2018.
  6. ^ Can Latin America challenge India? =. Bloomberg. Retrieved August 1, 2015.
  7. ^ "Blanca Treviño de Vega: Executive Profile & Biography - Businessweek". Bloomberg News. Retrieved August 1, 2015.
  8. ^ "Gala Endeavor 2011". Archived from the original on September 24, 2015. Retrieved August 1, 2015.
  9. ^ "Goldcorp Inc. - Acerca de - Consejo". Retrieved August 1, 2015.
  10. ^ "Educando 2018 – Educando Gala 2018". Retrieved 2019-08-25.
  11. ^ "WITI - Blanca Trevino". www.witi.com. Retrieved 2019-08-25.
Wikimedia Commons has media related to Blanca Treviño.
This article is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.