Armedangels
 | |
| Type of business | Private (GmbH) |
|---|---|
| Founded | January 2007 |
| Headquarters | , |
| Founder(s) | Anton Jurina Martin Höfeler |
| Key people | Martin Hoefeler |
| Industry | Clothing |
| Revenue | € 35 million |
| URL | www |
Armedangels is a fashion label based in Cologne, Germany, founded in 2007. The company is known for its focus on sustainable and responsible practices in fashion, including its use of certified materials, supply chain transparency, and fair labor standards.[1][2]
History
The company was founded in January 2007 as Social Fashion Company GmbH by two friends, Anton Jurina and Martin Höfeler.[3] In 2009, the founders won the first ever Wirtschaftswoche Entrepreneur Competition (German language: Gründerwettbewerb der Wirtschaftswoche) for their business model.[4]
It has since grown into a European fashion label, selling through its online store and selected retailers, and has integrated social and environmental themes into its public campaigns.[5] In 2020, Armedangels reported an annual turnover number of €35 million.[6]
In 2021, the company was recognized by the Thomson Reuters Foundation’s Stop Slavery Award for its ethical sourcing and labor policies.[7]
In 2024, the "Sleep ’til Infinna™" pajama set won the German Ecodesign Award for circular product innovation[8] and the "Paulilaa Lino Heavy Blazer" received PETA Germany’s Vegan Fashion Award for Best Vegan Blazer.[9]
In 2025, it collaborated with artist Eike König on the "Democracy" capsule collection to encourage civic engagement. Profits supported voter participation campaigns.[10] The company also created a limited-edition T-shirt with SOS Humanity and artist GABE raised awareness of refugee safety in the Mediterranean. Proceeds supported SOS Humanity’s rescue efforts.[11]
Collaborations
Armedangels partners with several other fashion labels such as: Kuyichi, Terra Plana, Stewart & Brown, Fresh Cuts and KnowledgeCotton Apparel. At the end of 2009, the label began a collaboration with German actress Cosma Shiva Hagen.[12] In June 2010 the fashion label teamed up with German Top model Eva Padberg and her husband Niklas Worgt. They designed their own t-shirt "Two Hearts - One Rhythm" which is sold online.[13]
For a special autumn campaign in 2024 the company worked together with actor Frederick Lau and the german singer Joy Denalane.[14]
References
- ^ "ArmedAngels". Metal Magazine (in Spanish). Retrieved 2025-07-11.
- ^ "German entrepreneurs successful with socially conscious firm". Retrieved March 3, 2010.
- ^ "University of Cologne". March 28, 2010. Archived from the original on 2010-04-02.
- ^ "ARMEDANGELS: Der Knoten ist geplatzt". 9 April 2009. Archived from the original on 30 March 2010. Retrieved March 3, 2010.
- ^ Club, Press (2022-08-29). "Everything you need to know about: ARMEDANGELS". FashionUnited. Retrieved 2025-07-11.
- ^ "Business Insider: Wie Armedangels mit nachhaltiger Mode 35 Millionen Euro Umsatz macht". 17 January 2020. Retrieved July 7, 2021.
- ^ "Hewlett Packard Enterprise takes top prize at Stop Slavery Award". Reuters. 2021-02-25. Retrieved 2025-07-11.
- ^ Berlin, I. D. Z. "Sleep 'til Infinna™". bundespreis-ecodesign.de. Retrieved 2025-07-11.
- ^ Buehrle, Hanna (2024-09-17). "PETAs Vegan Award 2024: Alle Gewinner im Bereich Fashion". PETA Deutschland e.V. (in German). Retrieved 2025-07-11.
- ^ "Textiler Wahlaufruf: Was ändert der Statement-Pullover?". FAZ.NET (in German). 2025-03-24. Retrieved 2025-07-11.
- ^ DE, FashionNetwork com (2023-06-20). "Armedangels und SOS Humanity lancieren mit Künstler Gabe limitiertes T-Shirt". FashionNetwork.com (in German). Retrieved 2025-07-11.
- ^ "Cosma Shiva Hagen unterstützt ARMEDANGELS mit eigens designtem Fairtrade T-Shirt". Archived from the original on 25 February 2010. Retrieved March 3, 2010.
- ^ "Mode mit Tiefgang - Zusammen mit ihrem Mann Niklas Worgt hat Topmodel Eva Padberg für das Fairtrade-Label "ARMEDANGELS" designt". 21 June 2010. Archived from the original on 24 June 2010. Retrieved 24 June 2010.
- ^ GQ.de (2024-09-12). "Armedangels: Diese Stars unterstützen die DetoxDenim-Herbst-Kampagne". GQ Germany (in German). Retrieved 2024-11-12.