All Joy
 All Joy Good Food Centre logo during early 2020s. | |
| All Joy | |
Native name | 大家樂 |
| Industry | Bakery (All Joy Bakery) Restaurant (All Joy Good Food Centre) |
| Founded | 1981 in Kuching, Sarawak, Malaysia |
| Founder | Chai family |
| Defunct | April 2025 |
| Headquarters | Malaysia |
| Products | Bread, cakes and buns (All Joy Bakery) Noodles (All Joy Good Food Centre) |
| Website | www |
All Joy (Chinese: 大家樂) was a Malaysian bakery and restaurant chain based in Kuching, Sarawak, Malaysia.
All Joy Bakery (Chinese: 大家樂麵包屋) and All Joy Good Food Centre (Chinese: 大家樂美食中心) were founded by the Chai identical twins. The establishments gained popularity for offering high-quality food at affordable prices, catering particularly to a predominantly rural-based clientele in Kuching.
History
The business began in 1981 as a small bakery located at the Kuching Open Air Market, Jalan Khoo Hun Yeang. It became known for its signature bread products, including Milo buns, butter buns, chicken buns, Swiss rolls, satay chicken buns, and chicken hot dog rolls. In 1983, the Chai twins amicably separated to pursue individual ventures. Chai Kee Lee continued to operate All Joy Bakery, while his twin established All Joy Good Food Centre at Wisma Saberkas, which became known for popular staple dishes such as rojak chicken chop, mie jawa with fried chicken, belacan bihun, and the All Joy signature ice cream.[1][2][3][4]
Following the global COVID-19 pandemic, in October 2022, All Joy Good Food Centre downsized its operations and relocated to a smaller unit within the same shopping mall. In April 2025, the quiet closure of the food centre, coupled with rumors surrounding Chai Kee Lee's retirement and the rising costs of the ingredients, the impending closure of All Joy Bakery drew widespread attention and discussion among Kuching residents.[3][5][6]
During its final week of operations, the bakery saw an overwhelming turnout of nostalgic customers, resulting in traffic congestion in the city centre. Kuching South City Council mayor, Dato Wee Hong Seng, and Bandar Kuching Member of Parliament, Dr. Kelvin Yii Lee Wuen, both acknowledged the significance of All Joy's legacy and the strong sense of food nostalgia among locals through brief public remarks.[5][6]
To manage the large crowds, the bakery implemented a two-session opening schedule; briefly operating in the morning before closing to control the crowd, and reopening in the afternoon to serve more customers. Purchases were limited to two buns per person.[5]
On 30 April 2025, All Joy Bakery officially ceased operations, marking the end of All Joy chains.[7]
Menu and products
All Joy Bakery
- Milo buns
- Butter buns
- Chicken buns
- Red bean buns
- Cheese buns
- Swiss rolls
- Satay chicken buns
- Chicken hot dog rolls
All Joy Good Food Centre
- Rojak chicken chop
- Mie jawa with fried chicken
- Belacan bihun
- Lok-lok
- Chicken with cheese sandwiches
- Popia
- Thai styled bean thread
- Yam delight
- Pandan delight
- Chicken egg burger
- Nasi ayam penyet
- Ais kacang
- White lady
- Bubur cha cha
- Oreo cornflakes
- Milo Horlicks split
- All Joy signature ice cream
See also
References
- ^ "民眾排隊搶購牛油包 大家樂結業告別年代". Sin Chew Daily (in Chinese). Malaysia. 30 April 2025. Archived from the original on 30 April 2025.
- ^ L3Dah (19 June 2017). "Kuching's "Neverland" of Food!! All Joy~". Teaspoon. Malaysia.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ a b Matthew Umpang (29 April 2025). "One last taste of nostalgia: Kuching's beloved All Joy Bakery to close on April 30". Borneo Post Online. Malaysia.
- ^ Wilfred Pilo (18 February 2019). "It was 'All Joy' for 33 less fortunate kids at CNY gathering". Dayak Daily. Malaysia.
- ^ a b c Doreen Ling (25 April 2025). "All Joy Bakery to bid farewell after April 30 as Kuchingnities flock for one last taste of nostalgia". Dayak Daily. Malaysia. Archived from the original on 28 July 2025.
- ^ a b Zarina Abdullah (27 April 2025). "Sekeping roti All Joy, sejuta memori terukir" (in Malay). Malaysia: Suara Sarawak.
- ^ Nazihah AN (25 April 2025). "Kedai Ikonik 40 Tahun Di Kuching, All Joy Bakal Tutup Operasi Pada 30 April Ini". I Love Borneo (in Malay). Malaysia.