Alena Aurum

Alena Aurum
Background information
Birth nameAlyona Aleksandrovna Fedotova
Also known asAlenka Star Be
Born (2009-10-16) 16 October 2009
Odintsovo, Russia
Occupation(s)Video blogger, social media influencer, singer, radio host
InstrumentVocals
Years active2018–present
Websitehttp://alyonaaurum.ru

Alеna Aurum (formerly Alenka Star Be; full name Alyona Aleksandrovna Fedotova;[1][a] born 16 October 2009) is a Russian video blogger on the Likee social network, singer and former radio host.

Aurum rose to fame in 2018–2019 by publishing videos to Likee on the topics of entertainment, sketch, dance and lip sync. In 2020, she entered Likee's global top ten rankings, which contributed to her rise to prominence. She ranked fourth in the CIS among the most popular bloggers on the social network.[1]

Biography

Alyona Alexandrovna Fedotova was born on 16 October 2009, in the Russian city of Odintsovo.[2] She later moved to a village near Zvenigorod, where she began creating videos.[3] Initially, Fedotova studied at a regular school and took vocal, choreography and drawing courses. With her growth in popularity requiring increased engagement in blogging and performing at concerts, she switched to homeschooling. "We decided to optimize the processes of studying and blogging by transferring Alyona to home schooling," the blogger's mother commented.[4]

The account "@alenka_star_be" was registered with Likee on 22 May 2018. After two years of active blogging, Fedotova entered the global top ten on the app's ranking. This contributed to the account's rise in prominence. Further, in 2021–2022 she ranked fourth in the CIS among Likee's bloggers, with more than 22 million subscribers.[1]

Fedotova began her singing career in 2018, performing Russian poet Anna Petryasheva's song "Swim, Dolphin!" on the vocal show "I Sing! Kids". In early 2020, the blogger's first official single "Sweet Day" was released. Six months later on 6 October, Fedotova published a second track – "We dance". She performed these compositions on stage at the annual Likee Party event held in Saint Petersburg with famous barkers.

Her next release was the ballad "I Don't Write Anymore", which was the first in Fedotova's music career to be listed in the music charts. It tells the story of a desperate affair and because of this Fedotova was criticized by subscribers and music critic Guru Ken, because for her age, fans believe, the girl sings adult songs. A music video was released for "I Don't Write Anymore", directed by Fedotova herself.[5]

On 28 October 2022, Fedotova debuted a duet with the composition "MNE NRA"[b] together with Russian vocalist Anna-Maria Yankovskaya and Zu Rock Band. The release became the soundtrack to the singers' joint talk show of the same name, airing weekly from 11 November 2022 to 2 June 2023, on RADIOKIDSFM; the show MNE NRA has at various times featured Viki Show, Nastya Kosh, Aminka Vitaminka and others.[6] Also on the day of the song's release, the fourth episode of the third season of the program The Nastya and Vova Show on STS Kids was released, with Fedotova as the invited guest.[5] On 1 November 2022, a live version of "MNE NRA" was released. On 9 December of the same year, the singer presented her New Year's Eve solo single "Snowflake".

On 5 June 2023, Fedotova was nominated in three categories (favorite of the year, best song, and collaboration of the year) of the First Music Award of the STS Kids channel's "Super LIKE Show".[7]

On 8 September 2023, the song "Multistory" was presented under her new stage name Alena Aurum. A week later, on 15 September, the music video for the song was posted; it is the second music video in the singer's career.

Reception

Russian music critic Guru Ken considered Fedotova a phenomenon on the children's internet. In his August 2021 review of the single "I Don't Write Anymore", he noted that the girl has natural ringing, beautiful timbral colors and overtones.

Footnotes

  1. ^ The Russian given name Aлёна is transliterated as both Alena and Alyona.
  2. ^ 'I like it'; stylized in all caps

References

  1. ^ a b c под ред. Д. Н. Туницына (ed.). "Alenka Star Be — певица, видеоблогер. Биография". 7days.ru (in Russian). «Издательство Семь Дней». ISSN 1027-3980. Archived from the original on 11 April 2021. Retrieved 30 August 2021.
  2. ^ "Alenka Star Be — биография, фото, спектакли. Актриса". www.afisha.ru (in Russian).  М.: 1999. Archived from the original on 27 October 2021. Retrieved 8 March 2022.{{cite web}}: CS1 maint: location (link)
  3. ^ Кен, Гуру (29 August 2021). "Рецензия: Alenka Star Be — Больше не пишу". NEWSmuz.com (in Russian). Archived from the original on 29 August 2021. Retrieved 8 March 2022.
  4. ^ Смотрицкая, Ольга (13 April 2020). "Как сделать ребёнка интернет-звездой и сохранить ему детство: 4 совета от мамы Алёны Федотовой". letidor.ru (Interview) (in Russian). Archived from the original on 11 April 2021. Retrieved 8 March 2022.
  5. ^ a b "Alenka Star Be в 12 лет сама режиссировала клип на свою песню". ctckids.ru (in Russian). Archived from the original on 4 August 2023. Retrieved 4 August 2023.
  6. ^ "Alenka Star Be и Мария Янковская в шоу «Мне НРА»". RADIOKIDSFM (in Russian). 2 January 2023. Archived from the original on 1 July 2023. Retrieved 2 July 2023.
  7. ^ Нестерова, Анна (10 May 2023). под ред. Е. Н. Масленниковой (ed.). "«CTC Kids» представляет Первую музыкальную премию «Супер Лайк Шоу»". 7days.ru (in Russian). «Издательство Семь Дней». ISSN 1027-3980. Archived from the original on 19 June 2023. Retrieved 10 June 2023.
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